Some days ago, we just talked about how to create compelling ad copy and how to run your testing strategy on Facebook Ads. Today, it’s time to learn more about testing your ad copy in your ad videos and your thumbnail also. Later, we will show you how to test your ad creative after you’ve been scaling your product for several days. Speaking of ad creative or ad video and image, you can also have a reliable sourcing agent to do that for you. Or you can do it yourself if you are quite experienced in creating ad creative. So for now, just scroll down and see what we’ve got here.
How to test your ad copy and your thumbnail in your ad video
In one of our last articles, we already created some ad copies and also created Facebook Ads for testing strategy. Following that, today we will test how those copies work in real ads. So check out the below. You will see the ad we created last time.
Make sure that you created one ad set and then we will duplicate it a couple of times in the ad level to test your ad copy and your thumbnail. You just need to click the ad sets that you created. Then it will lead you the ads. Click duplicate and make it into another 2 copies. Because in this case, we will test 3 different ad copies, we will have a total of 3 ads.
Then, we will go inside those copies and change the hook of each ad copy. As in our example, we would test the hook. So you just click edit, then rewrite the text of the ad video. After that, move up to the ad name part and change it to another name so that you can tell which ones you just created for testing.
Next, you need to upload the thumbnail for the ads. So, at this step, you just go to Google and search for a good thumbnail picture. Choose pictures of the right size and high quality. You can choose something that is relevant to your product. It does not have to be something in the video.
After downloading the picture for your thumbnail, you turn back to your ad video and edit it. In the video section, click Customize Video. Select the picture and apply changes. With a good thumbnail, your ad will look far more professional and compelling.
So now you have one ad set including 3 ads to test the hook. Next, we are going to duplicate the ad set into 9 copies to test the ad creative with different interests. Like we said in the last article when you do the testing strategy, you will create 10-20 ads for testing. So, in this case, we will test 10 ads. And all 10 ad sets will have 3 different ads underneath. After 2 or 3 days, if you are getting sales overall, you will be able to see what ads are actually working. You can filter by the purchases and look at what ads are making profits. For those that don’t generate sales, just turn them off.
That’s how you test your ad copy from the beginning. For testing thumbnail, you basically will do the same thing. You just need to create one ad set with 3 different thumbnails and see what actually works.
But let’s say you already scaled your products by testing your ad copy, your thumbnail and you want to test more ad creative, what are you going to do? You just need to choose the ads that perform the best from the list and duplicate your ads as we have shown above. Then you name your new campaign with the creative that you want to test for example new thumbnail, or new video, and so on.
Then when it loads up, you change the ad into whatever you want to test.
Honestly, we would recommend you do that every week. Since if you constantly test different ad creative every week, maybe you will find one to three new ad creative that work in one month. And that’s going to be a huge benefit for marketing your product in the future.
Private Agent for Dropshipping Success