Are you using Facebook for your marketing campaigns to attract new customers and to build your brand? Then, there are some Facebook marketing tips you need to note down if you want to make the most of the platform. Let’s check it out!

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Why do you use Facebook for your business?

Everyone knows that Facebook is among the most popular social media that people all around the world are using. So if you are running a business, you definitely would want more people to know about your brand and become your customers. That’s why you should do marketing on Facebook, which can raise people’s awareness and brand interest, as well as get you more sales from there. You can also perform good customer service on the platform and gain their loyalty to your store.

As a small business, you will not afford advertising campaigns on TV or some gameshow for instance. Then Facebook marketing will be a good choice with no less efficiency but cheaper cost. So in short, the reasons why you should have a Facebook page for your online store are:

To communicate with your audiences and build a friendly relationship with them
To get more traffic to your web page and then can get more sales
To support your customers as a customer service channel
To know more about your target audiences which is a great benefit to your business in the future

So it’s very essential for your business to have a Facebook page, and it’s more essential when you know how to do marketing effectively. So now let’s see what Facebook marketing tips we have here:

15 useful Facebook marketing tips

It’s not just about attracting your audiences’ attention and make them like or follow you. It’s also about making them stay with you longer and make them your loyal customers. So let’s see what we can do with those Facebook marketing tips.

1. Create relevant content

The first Facebook marketing tip is creating and posting valuable content on your page. Otherwise, your followers will soon leave since they find no interest in a page that is not updated by useful and relevant posts. They subscribe to your page to read something interesting and beneficial to them. So, whenever you are working on content, you should consider carefully if the post is valuable to your audiences.

2. Post regularly

Your audiences could follow tons of other interesting pages and they will soon forget all about you if you don’t seem so active. If you don’t communicate with them regularly, you soon become a stranger to them. So, just remember to post on your page frequently enough to always remind your people of yourself.

3. Pay attention to the timing

The next Facebook marketing tip is as important as the above one: posting at the right time. In the constantly changing world now, your audiences will quickly get overwhelmed by new information all the time. And if you don’t want your post to be overseen, you should choose the right timing for posting.

For instance, you should post right after your customers will check their news feed, like in the morning when they get up or in the evening after a long working day. However, there is no one answer to every question. You may want to do a little research on your audience’s habits and interests to figure out what is the perfect time for your posting so that you can stand the least chance that they can miss out on your posts.

Then, the next thing you should do is to create a posting schedule for your own.

4. Engage your audiences

Making them subscribe to you is not enough. You need to make them engaged in your page by liking and commenting on your posts. Sometimes they ask questions and you need to answer them. This will help develop relationships with your audiences. Communicating with them will make them feel more connected with your brand. Engaging your audiences is definitely good Facebook marketing tips to apply.

5. Don’t scare your audiences away with so many ads

Surely advertising is the main thing you should aim at if you want to get more sales. However, people don’t want to see all ads and no more. They will soon lose interest in you who always want them to spend money but care nothing about them. So, the next Facebook marketing tip should be not posting all ads.

Instead, you should add in entertainment posts where people can be attracted to. This eventually gives them a good impression and make them remember about you rather than annoy them with mere ads. Of course, if you can work on ads which are both entertaining, and promotional, this will be so good. But if not, you can just keep a proper proportion of promotional ads and funny creative posts.

6. Link to your website

It is a very basic Facebook marketing tip for you. Remember to include your website in your posts or even in your comments. Those who are interested in your posts may want to visit your website to learn more about you and even to purchase something.

7. Offer coupons

This is a good treat to your subscribers when you offer them exclusive coupons. That will make them feel special. This is also good Facebook marketing tips you can use to increase sales and traffic to your website. If people don’t buy, at least they will go to your page to see what’s in it.

8. Repost content from your blog

If you have a blog, repost your articles from your blog to your Facebook page. This is another way of interacting with your audiences.

You don’t need to post the whole article, just pick out the most interesting part to trigger your followers to go to your blog and read the whole one there. Though it may not bring you more sales, it will increase traffic to your page and as a result, get you more audiences who may be converted into your customers in the future.

9. Repost user-generated content

People need other customers’ experiences to trust you. In fact, that is even better than any influencers’. So, you can go to the search bar and use hashtags to find relevant posts from your customers, then ask their permission to repost it onto your page. You can also pay them back with discounts and coupons. This will be a very effective Facebook marketing tip to promote your business.

10. Offer discounts

Giving out discounts is always effective. This is a good way to attract your audiences’ attention. And Facebook is a good place for announcing your discounts. People will scarcely go to your page to see what’s happening. But it’s more likely that they catch your discounts announcement when they are surfing new their new feeds. They will remember you right away and give your page a lick to see the catalog. So this is among the best Facebook marketing tips you may want to apply.

11. Always respond

When your customers reach you, they always expect to receive a reply. So do not ignore your customers even they send you complaints. This is the last thing you want to do if you want to build a good image of your brand.

12. Respond quickly

The next Facebook marketing tip is not only replying but replying fast. It will be worst if your customers ask you something and they have to wait for like a month to have a response. So keep your response as quickly as possible which shows good customer service.

13. Be polite and patient

Sometimes you will find it easy to get mad at your customers since not everyone is so polite. But as a business owner, you should always be nice and patient. Yelling and getting rude at your customers will be the worst thing. So just keep calm and professional even when your customers are totally wrong. You will realize that soon this works out.

14. Try to solve the problem

After talking with your customers about their problems, you should try to help them out. If not, try to make it up by offering some coupons or discounts as an apology. In many cases, you should also refund them if necessary and apologize again.

15. Update the problem is solved

After the problem is solved, your customers will calm down and may feel sorry for what they have said when they are angry. So that is the time you can ask them to remove the complaints if possible, or just leave a comment below updating that all is ok now.

Conclusion

Having a Facebook page can be very beneficial if you know how to apply some useful Facebook marketing tips in your marketing campaigns. With experiences, you will find more than 15 Facebook marketing tips that we have mentioned above. However, we believe they are among the basic ones and will surely bring you good results. Remember to work more on your content, stay calm and professional with complaints, and don’t forget to reward your customers with coupons or discounts.

Though it will cost you little time and effort, those Facebook marketing tips are very effective and easy to do. Now you just note down all the things you think must be good and get ready for your Facebook marketing campaign. Loyal customers and more sales will come in the end.