5 Steps to Create a Successful Blog Content Strategy

Having good blogs plays an important role in attracting your audiences to your website. In order to do that, you will need an effective blog content strategy that can double your chance of success in your business. Good blogging helps target your audiences, drive more traffic, and promote your business beside other promotion strategies.

So do you want to know how to create a successful blog content strategy? Here’s a quick guideline to do it with 5 steps:

How to Create a Good Blog Content Strategy

Step 1 to create your blog content strategy: Set up your goals

First, you need to set up a clear goal for your blogging. Why? You are not going anywhere without a clearly defined goal. This will lead you through all the obstacles with writing and furthermore decide what you are going to do with your blogs.

You have to ask yourself these questions:

• Why do you need your blogs?
• What benefits will blogging bring to you?

Do you want to drive more traffic to your website by attracting audiences to your blogs? Do you want to build your brand or update your customers about what’s new in your business? Pick out two or three objectives for your blogging and build your blogs from there. Keep in mind that you never choose more than three goals if you want your blogs to be more focused.

Next, you should always have specific goals. It’s not enough to merely say driving more traffic to your blogs or increasing more sales. It has to be a specific number such as you want to drive 10% more traffic or increase sales by 20% in 2 months. You can also use the SMART goals framework to define if your goal is good enough.

Once you have your own targets, you can easily figure out what’s your blog content. This is when you get to the next step of the blog content strategy:

Step 2 to create your blog content strategy: Do target market research

Understanding your audiences is very important. If you want to attract their attention and make them purchase your products, you need to know them well like what their habits are, what they like or dislike, what they need and desire, what social media platform they are using for entertainment. That’s why we move to the second step of creating a blog content strategy: doing a little market research to understand your readers.

You need to know who you are writing to. What are they trying to get? What are the obstacles preventing them to do that? And only then you can offer them some solutions to their problems. People find their unsolved issues in your piece of writing, people sense that you understand what they are thinking, and most importantly, they see that you can help them out.

That’s what will make them read your blogs and stay with you to find out more information. That’s what makes them think that your products can solve all their concerns. Then there you go. You have successfully attracted their attention and interest.

You can do research on your audiences’ insights by doing Google searches, conducting interviews, and surveys. That’s essential since it will make your blogs stand out from other popular posts on social media. A little more effort makes you much more different and excellent. A good blog content strategy should always define who are your readers so that you can build the content relevant and beneficial to them.

Step 3 to create your blog content strategy: Have a list of topic ideas and keywords

First, we’ll start with keywords. You may all know that keywords themselves play an essential role since good keywords will help your posts rank well on search engines. That helps a lot indeed. How can people find you if they cannot see you on top of the search results when they type the keywords? The better your blog rank, the more chances you have that people will click on your page to find the information they need. More people go to your page means more traffic and more odds to sell.

And it’s not so difficult to come up with those keywords which match SEO (search engine optimization).

You can find some keywords which are most searched but not so high in competition in the search bar. Then you write some good blogs that contain these keywords in the body, title, headers, and also photos (alt-text). Also include the keywords in the link text. There are more things that you can do to optimize your web page and you can just Google it to find more. But if you already master the basic as mentioned, you will find your blogs get a far better rank on Google.

However, apart from focusing on your keywords, you should always create practical and useful blog content with real-world examples so your readers will find that your blog content is valuable and worth their time. They definitely don’t want to read so general and lame things and they can find exactly the same in other blogs.

So keywords are the important part of a blog content strategy, but not the whole thing you should stay focus on. How your blogs are meaningful to people’s lives is more important.

Step 4 to create your blog content strategy: Have your own blog calendar

To be in charge of a blog need more organization skills than you might think. You should not do a lot of writing when you feel motivated, then pause for a long time when you don’t feel like to do it. It’s better that people can see that your posts are published regularly when they come to visit your website which appears to be frequently updated and very active.

That’s why you will need a blog content calendar. A blog content calendar helps to keep you on track and ensure all your post are posted on time.

Final step to create your blog content strategy: Build mind-blowing content

Now, you know who your viewers are, what you are going to write, and what your keywords are. It’s time to create mind-blowing content that will surely interest your audiences. So we move to the final steps of a blog content strategy: creating content.

Remember to keep your blog well-written. It will not appear professional if your writing is full of grammar mistakes or typing. You should use appropriate language depending on your target audiences. Are they experts in certain fields who will prefer terminology or who will like to read funny but informative daily used language?

The information provided in the blogs should be clear, beneficial, and practical. You can also include case studies, real experiences, or examples.
Media like images, videos are recommended to be included. Make sure those media are high-quality and relevant.

Good format with proper bold headers, subheaders is a must.

Conclusion

Blogging will bring far more success to your business if you know how to build a good blog content strategy. It will help save you a lot of time and effort to get your audiences’ attention and finally get more sales. It’s understandable if you will find it not easy to build your blog post and make it work well sometimes. A blog content schedule and a little research will help you out these times. Then you will see it pay off in the end. It only takes you couples of hours to come up with a successful blog content strategy. But compared to what benefits it can bring to you, it is worth a bit of effort.