Instagram is among the most popular social media platforms all around the world, not only for users but also for any marketer. Instagram marketing is therefore one of the most exciting marketing activities that all entrepreneurs want to master.
In today’s article, we would like to share with you some powerful tips to build your brand on Instagram and get more customers on this platform. So, let’s dive in!
7 Tips for your Instagram marketing
Before branding your store on Instagram, remember to create a professional business account on the platform first. Pay attention to your description, your profile picture, your logo, your background, and so on. All these elements will give an impression of a trustworthy store.
By using Instagram marketing, you step by step build relationships with your customers, engage with them, raise your brand’s awareness and so much more. So first, focus on providing valuable and useful content for your customers. Try to be active and disciplined when it comes to content creation.
1. Be active, regular, and stick to your content calendar
The first Instagram marketing tip is being active and regular on Instagram. It’s important to post on your Instagram regularly to engage with your followers as well as show that your brand is still operating really well. It doesn’t seem to be an active store if your Instagram just has one or two posts a month.
So try to work on a content calendar and stick to it to ensure your post regularity and your content direction. You need to schedule how many posts you will have a week, what you will write and post on your account, what special events are coming that you need to prepare your content accordingly, etc. If you are well prepared and plan everything ahead, you will easily see the results and know what to expect.
Besides, try to actively reply to your customers’ comments or questions on Instagram. It’s a great way to build relationships with them and make them feel that you are not just a “cold” business selling your products alone.
2. Partner with Influencers
Using Influencer marketing is quite familiar with marketers. This is one of the most effective Instagram marketing strategies to brand your store on Instagram. You can search and reach out to some influencers in your niche and negotiate with them on a shoutout.
Like we have mentioned so many times, people will tend to trust the one they are following more. As they know that those influencers are experts in their fields. For example, when people see your ads about an eyebrow pen, they will not trust you at first. But if they see a beauty blogger that they are following using it, they will go crazy about it.
3. Research your hashtags
Hashtags are important in Instagram marketing. As hashtags will help you attract traffic by improving your post visibility. So it’s essential to research some trendy hashtags in your niche and also some hashtags that your competitors are using.
4. Use professional photos
Instagram is a platform where people love to share their best images and videos. It promotes high-quality visual content. So it’s recommended that you should use professional images and videos on your page. That’s also a sign that your store is a trustworthy one.
If you are not quite confident with your photo shooting, you can ask a professional photographer to help you. If you want to post ad images or videos on Instagram, it’s best to use the high-quality and professional ones created by your dropshipping agent or other professionals.
5. Try not to sell
It may sound ridiculous but try not to sell to your customers. If you post too much promotional content on our page or you push your customers too hard to buy your products, it will cause adverse effects. You will scare your customers away.
So the best Instagram marketing tip here is to gradually engage with your customers and gain their trust over time. You offer them valuable or educational or entertaining content. You advise them on their problems and offer solutions. You communicate with them first. Then once they are more connected to you, the sales would come naturally.
6. Run Contests
The next Instagram marketing tip would be organizing contests to interact with your customers. You can hold some interesting but simple contests that anyone can join. Pick some winners and give them prizes like discount vouchers or trial samples. If possible, you can also brand your store by giving away coffee mugs or T-shirts with your logo on them to the winners.
7. Promote video content
Instagram videos may be short, but they are still enough for your Instagram marketing. You can post videos about your store, behind the scene, about your products, and so on to engage with your customers. People now would prefer to watch videos than images or any other content. So it’s important to understand this behavior to create appealing content for your customers. You can also post videos in your stories to connect with your customers in a casual and friendly way.
Private Agent for Dropshipping Success