You may wonder what is remarketing and what it can bring to your business? Today, we will talk about this and suggest you some tips you can use to retarget your customers on Facebook. Let’s begin.
What is remarketing?
Remarketing, also known as retargeting, is creating advertisements in order to target the audiences that already had a certain interact in your website or your social media, mostly including having visited your page, watched your videos, or even added a product into their shopping cart yet without checking out. Since you are targeting past visitors, it is called “re-marketing”. It is a second chance for you to convert, up-sale or retain your customers.
At this stage, we call those people Warm Audiences who show some interest in your brand by interacting with the page. They are unlike Cold Audiences who have never heard of you. And the Hot Audiences are the ones who bought and checked out and are likely to spend more money on your page when they see another advertising.
You may do remarketing in varied platforms like Facebook or Google. However, whichever you choose, remarketing is a must in your marketing campaign.
Why do you need remarketing?
You may know that you could lose your customers as you move through the sales process. Then you need to bring them back. Or you can convert Warm Audiences into Hot Audiences who actually bought your product. And you can do that by remarketing.
Aiming for warm audiences can bring you great benefits since they have already known your brand and your products more may have some interest in you. Furthermore, they even interacted with your website. They might have watched and liked your video ad or post on your website and your social media. That’s why it is easier to retarget those audiences.
There are many approaches that you can drive their attention towards you. Some may need to know more about the benefit that your products can bring to them. Some may need more time to consider your offer. Depending on each group, you need to develop a remarketing campaign that is most effective for them.
Who will be your target audience?
After you have run an ad on Facebook or alike platforms to trigger engagements from your audiences. The viewers will watch, then may like, and comment on the ad. And those people can be divided into small groups as below:
- People have viewed your video ad but not the whole video. Those are obviously not really attracted by your video.
- People who visited your website. Those people seem to have an interest in your product.
- Browsers who actually added a product to the shopping cart but did not check out. Those people are the warmest audiences.
- People who added the product into their shopping cart and tried to check out though could not. Those are the hottest audiences.
Obviously, you can choose to target the hottest audiences group, but offering them a different product shortly after they have bought one may also annoy them if they have not received it. So, in this case, you’d better offer them new deals or special offers and only do it after you can be sure that they have already received their prior order.
5 Tips in Facebook Remarketing
Facebook is among the most popular platform for your marketing. Retargeting your customers on Facebook will be much more effective with the below tips:
1. Create several options for each advertisement set
Facebook will help you with analyzing how each ad performs and show you the one with the best performance. Afterwards, it will spend more money on those best-performing ads. That is the reason creating several ads is highly recommended.
If you just make one ad, you will only have one choice. And if it does not work, you will have to develop another one. This takes more time for you to figure out what kind of ad will work best in the end.
2. Monitor your campaign
Facebook can keep throwing away your money on ads that do not work well. So keep your eye open on your advertising campaign to be sure that your money is spent in the right place. By doing this, you can decide to stop spending money on such ineffective ads on your own. Of course, sometimes Facebook could do this for you. But you still should have complete control over it.
3. Views and conversions
In theory, more people watch your ad means more audiences are converted. However, sometimes you barely get sales though there are a lot of people view your ads. So your job is also to watch out for the number of conversions beside the number of views so that you can turn it off if you see the ad is not bringing you expected sales.
4. Create your ad copies which match your audience sub-groups
Your audiences can be categorized as subgroups with varied level of interest. Therefore, to get the most of your remarketing campaign, you should create ad copies which match your audiences group. Create content with different arguments and pictures or calls to action so that it motivates them the most. Otherwise, the wrong approach or call of action can result in you less conversion than you should have.
5. Retarget recent browsers
The last tip is that you should never forget those who have visited your page for a long time and seem to get colder. A browser who have clicked on your page one week ago obviously seem warmer than the one visited you one year ago. However, we recommend you to target the ones with engagement within one month. The ones who have viewed your page one year ago are not likely to remember who you are.
Final word
Remarketing is critical to your marketing campaign and to your business success. It can bring back your customers and get you more sales and even can increase awareness in your brand. So we hope that the above tips in retargeting your audiences on Facebook may help you to build a more effective remarketing campaign which can result in growth in your business and the sales.
Private Agent for Dropshipping Success