How to use Quora to Promote Your Business in 2021

Have you heard about Quora? Does it ever cross your mind to use Quora to promote your business? If it sounds so strange to you, then you must read this post. Quora is a website where people post questions and answers about all matters in life.

It may sound irrelevant to your business at the beginning. But wait! You can promote your business using this website. And we will show you how to do it right now:

Why should you use Quora to promote your business?

Well, people usually ask questions to look for answers on the internet. Maybe you have seen this happening a lot on Facebook or online forums and so on. And this trend is becoming more common among people now. As an entrepreneur, you could see this as an opportunity for promotion.

Quora is among the most popular platforms that allow people to ask and answer online. People can ask any question relating to any topic. And they can receive answers from anyone in the world, even from professionals. If they find an answer is good or interesting, they can upvote and make it on top.

And that’s the reason why you should use Quora to promote your business by using Quora ads or by asking or answering people and making your brand more visible.

How to use Quora to promote your business?

Now, it’s time to learn about how to use Quora to promote your business in 2021. Like we have mentioned, Quora is a Q&A website. So you can ask questions in your area to understand your audience. Like if you are selling pet accessories, you can ask people what bothers them the most when they take care of their “bosses”. If you want to search for dropshipping suppliers or a dropshipping agent, you could also ask here.

Furthermore, you can share the knowledge that you master with your audience. If you are selling clothes, share with them the latest fashion trends. And when you share those things, you can advertise your brand in your answers at the same time. If you appear to be the expert in a certain field, people would trust you more. That means you will stand a greater chance to present your brand to those people.

But before doing all these things, you need to create a Quora profile first.

Create a Quora profile

First of all, you need to create an account on this website. It’s very simple like any other platform. You will need to choose your interests, provide a description of yourself, your education, your employment information, your expertise, and so on. This seems like a business card that you could show to people when you answer their questions. And more importantly, you can include your brand and leave the website link here.

Once you have created your profile, you can begin to search for a topic that you are interested in. It’s a great place to find potential customers and find out about their insights. You can follow some good questions and start answering people. Those posts can be used later in your ad campaign.

Use Quora Ads Manager

The next step to use Quora to promote your business is to start your ad campaign on Quora. After you have created your account, you can go to Quora Ads Manager in your profile. Then, create your business profile and provide all the required information. From here, you can begin to make and manage your ads.

Manage Your Ads

You can create or manage your ads on the “Manage Ads” tab. When you want to create a new one, remember to choose your campaign objective from the following:

• Conversions: Increase the conversions on your website
• Traffic: Bring more traffic to your website
• App installs: Persuade people to install a mobile app
• Awareness: Make your posts on top
• Lead generation: Get contact details from users

Next, you can decide your budget, targeting options, location, targeting type to target your audience. Then you can choose ad type: “Image ads” or “Promote an answer”.

Image ads will appear as a normal ad with headline, text, and call to action. Though it still works, promoting your answer seems to be a more effective option. As Quora is a Q&A website so it’s better to promote your answers to make your brand more popular among people then.

Pixels & Conversions tab

To track your ads performance, you can use pixels and conversion tab. These are the tools to show that how your ads are working after running your Quora ads for a while.

Audiences tab

To make your targeting better, you could go to audiences tab. You can create your audience and group users here.

Quora Ads cost

Now you may be wondering what the cost of Quora ads is. Surely, it’s paid ads. But the cost will be calculated based on many factors like location or your ad quality. And that’s the reason why this cost is quite flexible. The more your ads cost, the more popular they will get.

How to make a good answer on Quora

Now, this is one of the most important parts. As boosting your answers is one way to use Quora to promote your business. You can choose a new question or an old one to answer. It doesn’t matter. But your answer has to be good enough to gain people’s trust and upvote.

One thing you need to avoid is making your answer sound like an ad. Remember that you are sharing knowledge with other people. So just make it natural and useful as much as you can. If you sound like a marketer then people would think you are trying to sell something. They would run away.

You can also use images and videos to make your answers more interesting. And one more tip is that you shouldn’t mention everything in your answers. Try to make them feel curious and have to follow your link to find out more information. This is a great way to promote your blog as well.

Summary

This is another new platform where you can market your brand. And learning about how to use Quora to promote your business is a very useful thing. After reading this, you can try yourself and start answering some questions on this website. Surely, you can find a lot of potential customers here and find the chance to get your brand known to more people.