Do you ever wonder: Why do you always go to the same restaurant? Why do you always wear brand A, Brand B, or C clothes? Or why do you love to buy cars from Mercedes, BMW, Toyota…? There must be some reasons behind that customer loyalty, right? This is why we have this article today. We will talk about the motives that make customers return to a brand or in other words, what builds your customer loyalty. After we have unveiled the underneath reasons, hopefully, you can think up some ideas to retain your customers later on.
Why do customers keep coming back? What lies beneath customer loyalty?
There are many reasons why a customer would come back to a brand. But normally, they all fall into at least 1 of the following 6 reasons:
1. Fast service
Why do you choose McDonald’s? Is it because you want a quick meal? Fast service is really important. People all want fast processing, fast ordering, fast shipping,… Nobody wants to wait so long. There are so many brands or online stores nowadays, they all offer good products. But any store or brand that can offer fast service, that one will win the competition. Between a store that can offer 2 hours shipping and another one 1 day shipping, given the same product, which one would you choose? Of course, you would choose the faster way. Same as your customers.
2. Cheap price
Price competition is always a step for many businesses to gain market share. Low price is a very powerful factor that gains customer loyalty. Why are goods sold out but many people still buy, even buy a lot? Because it’s cheap, simple as that.
3. Quality
Many people choose to buy Japanese cars. Why? Because Japanese cars are one of the best quality. This is indisputable. With the same price, they would choose the one with better quality for sure. If it’s you, you will definitely do the same. Quality is one of the most important factors that drive customer loyalty. If your products are exceptionally good compared to others in the market, then you surely can stay ahead of your competitors.
4. Luxury
Some people buy products from certain brands just because they are luxurious items. They have money. And they are willing to spend as long as the product can give them a different or classy feeling, or it can show up their class and wealth. Like if you have money, you would choose Mercedes or a BMW instead of other ordinary brands.
5. Easy to use
Not many people will prefer complicated products even they are of good quality. They don’t have time and they need convenience as well. So if a product is easy to use for most people, people will be more likely to come back to that brand. Why some apps are more popular than others? Apart from being useful and smart, they are easy to understand and easy to use.
6. Excellent Customer Service
The product is good. The price is competitively reasonable. But your customers still don’t want to return to your store? It might be because of your customer service. Customers might be willing to spend more money, as long as they like the service and customer service. They feel they are cared for, respected, and appreciated when they buy from you. They have a happy buying experience. And that makes them come back. That builds customer loyalty.
Final word
The more value your business brings in these 6 factors, the more likely customers will come back and stick with your brand. It’s something that you need to figure out and decide for yourself. Would you choose cheap price, or fast service, or customer service? It depends on you. You could get cheaper price when dealing with other sourcing agent dropshipping or suppliers. You could build your customer service team better. However, we would recommend you try as many as possible, as all these factors will help gain your customer loyalty and bring you more sales.
Private Agent for Dropshipping Success