Do you want to get free traffic to your store? This is exactly the dream of every marketer. But how? Ecommerce SEO can help you. SEO is a highly powerful tool to increase your traffic, conversion rate, sales, and your revenue. Most importantly, it can both benefit your marketing activities and save you a lot of time and money in getting people to find you.

In this post, we will give you 6 powerful hacks to improve your eCommerce SEO and to get more free traffic to your site. So let’s explore!

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What is eCommerce SEO?

As a marketer or an entrepreneur, you may be quite familiar with eCommerce SEO. It’s Search engine optimization (SEO). It is a great way to generate more organic traffic from Google, Bing, or Yahoo.

Apart from running ads, implementing effective SEO techniques can help you become known to people without spending much money. You can improve your website ranking on Google thanks to SEO.

When a customer search for a particular keyword related to your brand, they can see your page in top ranking and easily find out more about you. Those who actively search for a product in this way will be more likely to buy that product. So it’s important that you can understand this behavior and make your site more visible to your potential customers.

6 Tips to Implement eCommerce SEO in your dropshipping store

1. Pick your keywords

First, you need to decide what keywords you want to rank for to implement eCommerce SEO. If you have a men’s clothing store, think of any powerful keywords related to your product.

Picking the keywords is critically important as it will decide who you will get to your page. You should do research to identify which popular keywords that people are using when they want to search for something in your niche.

You can use Google to find those keywords also. Besides, long-tail keywords would be better as they are less competitive than the normal ones.

2. Website speed

Website speed might not seem to directly affect your eCommerce SEO but it does affect your bounce rate. If people can click on your page but have to wait for so long to load, you will not be able to reach the final goals of SEO. Nobody wants to visit or come back to a page like that.

That’s why improving your website speed is highly important before implementing eCommerce SEO in your store.

3. Website structure

Believe it or not, website structure is another critical aspect of eCommerce SEO. Website structure helps search engines to find the pages as well as makes your site more friendly to users. A good website structure also will help to improve your website speed as it needs fewer codes to load.

4. On-page SEO

Once you have your keywords, you can use them on your site and optimize each page for eCommerce SEO. You can use a few tips as below to place your keywords on your site:

Include your keywords in the Product description, Meta description, URL, Title, Sub-header, and Image Alt Tags.
Put your keywords on all pages as well like Shipping, Returns, Terms of Service, and so on.

5. Content marketing

Content marketing is actually among the most important parts of eCommerce SEO. Content marketing helps to engage your customers with your site and build a long-term relationship with your customers. Once you get people to your page, you should offer them some valuable and informative content that makes them trust you and want to know more about you.

You should create content that is related to your niche which can benefit people. Also, include your keywords in your content. You can start with a blog built around your product and your niche. It can get your free traffic as well as increase your conversions. When you provide your customers free value, they will want to give you back by buying from you.

Besides, you can also join communities on Reddit or Facebook and share your blogs from time to time. It’s a great way to connect with users and make your page more visible to people.

6. Link Building

Link building is the next tip to implement eCommerce SEO to your site as it will affect your ranking on Google. Links show that your site has good content. But be careful, too many links can get you a penalty from Google.

Conclusion

Doing SEO might not seem easy. But it’s one of the most powerful ways to increase your organic traffic and boost your sales. It’s a great way to build relationships and trust among your customers as well. You can have a dropshipping agent to help you with sourcing products, then you can have an agency to do SEO for you. However, you need to know by yourself what you can expect from an effective SEO implementation.

You need to have basic knowledge in that field to supervise their work as the business is yours. So, we hope that this article is really helpful to you. And you can get some useful tips to implement eCommerce SEO and get more sales then!

What is eCommerce SEO?