Email marketing is a great way to re-target your audience and boost your sales. But many entrepreneurs still don’t know how to use it effectively. They can make some serious mistakes and drive all their potential customers away.
That’s the reason why in this article, we would like to list down the top 5 email marketing mistakes that people usually make and that all of you should avoid. If you are spending too much time and money on getting your customers by email marketing but receive no sales, you need to read this!
Email Marketing Mistake #1: Over-Sending Emails
It can be really tempting to send many emails to your customers in an attempt to get your customers’ attention and engagement. But actually, it will cause the reverse effect. People might see your email as spam and run away from you. They may unsubscribe from you. They will feel annoyed and lose their interest and trust in your store.
So just avoid doing that. That’s a very common email marketing mistake that many people make. They usually stick to their email schedule at the beginning. But when they already receive some positive results, they feel the urge to get even more sales quickly. In any case, keep an eye on your metrics to make sure that you are not overspending emails to your customers. Spamming your customers multiple times a day will not bring you more sales.
Email Marketing Mistake #2: Not Let Your Customers Control Their Subscriptions
Another email marketing mistake that many brands, even the big ones can make is that they don’t offer their customers clear options when they subscribe to their newsletter. Not all people will have the same interest. And you should let your customers have control over the settings of the segments they want to read.
You should let your customers have the option to manage their own subscriptions like what they want to subscribe or unsubscribe from. By doing so, you will keep your customers more engaged with your brand as they feel more comfortable and happy with your emails. You can also avoid the complaints from those who don’t want to receive emails from you anymore but keep seeing your emails every day. Or there are some people who don’t want to see daily emails from you but will be willing to receive occasional or weekly updates.
Email Marketing Mistake #3: Too Much Information In Your Email Content
One of the worst email marketing mistakes that marketers usually make is that they try to put too much information in the emails. People might be confused if your emails are overcrowded with deals or announcements. They don’t know what to focus on. Or they may even think that your emails seem like spam so they don’t want to read at all.
So when you send your email, try to make it simple and short. Just emphasize the most important information and send out less content. Just stick to the rule: one email – one message. Don’t confuse your customers with too many good deals and lose the opportunity to make sales.
Email Marketing Mistake #4: Retarget Your Customers With The Wrong Content
Email marketing can be used effectively to retarget your customers. It means that you can send promotional emails to those who have bought from you. Those buyers will be more likely to make more purchases than new customers. But pay more attention to what you want to send to those buyers. As the very common email marketing mistake that people make is to retarget with the wrong content.
If your customers already bought a product from your store, do suggest to them other related items or send them a discount code for the next purchase. Do not remarket them with the same product they already bought or the product of the same style. There’s almost no chance that they will purchase the same product again.
This may sound obvious but so many brands make this big email marketing mistake. So try to avoid doing that. Care about your customers’ needs. Focus on your their purchase journey and decide carefully your remarketing content before sending it out to your customers.
Email Marketing Mistake #5: Ignore Email Segmentation
Email marketing isn’t about sending promotional emails randomly or sending the same emails to all customers. You should not apply a general email marketing strategy but do take action based on email segmentation. Choose the content to send to your customers from your research on their past shopping behaviors, demographics, their interests, and their needs.
Not all people will want to know about the same product or the same deal. If you want to boost your sales, you should care about them and market the right content to the right audience. It’s really important not only in sales but also in marketing.
Final word
It takes many factors to contribute to a successful dropshipping business. A good dropshipping agent, a good product, good ads are not just enough. Every marketing activity should aim at getting more sales and growing your brand. So learn from other mistakes in dropshipping or in marketing strategy like email marketing is a great way to improve your store performance.
Just keep in mind, when it comes to email marketing, stick to your email schedule, let your customers control their subscriptions, design your email wisely, and do research to make sure you are sending the right content to the right customers.
Private Agent for Dropshipping Success