If you are running your advertising for a while, you would notice one thing. There are countless articles and posts about how to use Facebook Ads from many dropshippers, marketers, or sourcing agent dropshipping, but there isn’t that much focus on using Google Ads for dropshipping. Though Facebook Ads is an effective tool for advertising, you should never ignore Google Ads. That’s why we will help you have an overview of Google Ads in today’s article by going through 10 reasons why you should use Google Ads for dropshipping.

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What is Google Ads?

Most of you may be quite familiar with Google Ads. It is an online advertisement platform developed by Google. You can bid to display your ads to online users in the results of search engine or websites or mobile apps. You will need to pay Google every time a viewer clicks your ad. This is the difference from Facebook.

10 reasons to use Google Ads for dropshipping

1. Generate quick results

When you run Facebook Ads, it usually takes you sometimes up to $1,000 until the AI can identify your best customer demographic. Nevertheless, with Google Ads, you don’t have to spend that much time and money to get results, especially on the search network.

If you can afford thousands of dollars to use Google Ads smart campaigns, you could use them. But if not, just stay away from them. Instead, set your maximum bid per click manually. This way is far more suitable when you have a small budget.

2. Increase leads and customers

The next reason you should use Google Ads for dropshipping is that it increases leads and customers. If a viewer clicks your ad or visits your store, it’s good but not enough to convert to a sale. If they subscribe to your mailing list or ask you a query, they are more likely to turn into your customers in the future.

Luckily, you can use conversion tracking feature of Google Ads for attributing a sale to a particular visit. This is very good data for you since it’s recorded even when they don’t buy on their first visit. Moreover, you could also let AI take control of the bidding through a target CPA (Cost Per Action), which will increase your leads or sales as well.

3. Bring a higher conversion rate

Google Ads would drive more high-quality traffic to your store, which means it will bring you a higher conversion rate. As people are more likely to buy something when they search for that product rather than just accidentally see it in their news feeds.

But it only works if your product is already known by people. If you are selling a very unique product that most people don’t know, they simply will not search for it.

4. Provide huge data about your market

Another reason why you should use Google Ads for dropshipping is that it can provide huge data about your best-performing markets. Based on the data Google collects, you will be able to figure out who your best audiences are.

5. Offer great customer service

One good thing about using Google Ads for dropshipping is when you start scaling and increasing your monthly ad spend, their representative will reach you in no time. They are quite supportive and dedicated. Of course, they offer services to make you spend more and more on their ads. But their advice is useful. As they want to improve your ad performance and want you to grow.

6. Alow access to worldwide customers

One big benefit of running Google Ads for dropshipping is that it allows you to have access to worthwhile customers. If you are running an international business, this is a huge benefit. You can reach anywhere in the world with Google Ads.

7. Give you in-depth analytics

If you use Google Ads for dropshipping, you can benefit from its ability of in-depth analytics. It can provide you a broad insight into who your audiences are and how much it costs you to turn visits into customers. Based on the data you got about your cost per conversion, you can understand your potential and decide your ad spend to make it more effective. Apart from that, you can also get an amazing insight into your competitors and how far they outrank you on Google.

8. Help you control your budget

It’s really important to have control over your budget, especially when you don’t have a big one. You need to know how much you spend and calculate how effective it is. Google Ads will give you the right to do that. You can set your maximum CPC or even a monthly budget.

9. Bring engaged shoppers to your store

This is another big benefit of using Google Ads for dropshipping. Google Ads can bring engaged shoppers to your store. When a user actively searches for a product, they are more likely to place an order on your store right on their first visit. While Facebook Ads more focus on impulse buying, Google Ads could bring you more conversion rate.

10. Easy to start

The last reason why you should use Google Ads for dropshipping is that it’s easy to start. You don’t have to spend a lot of money at first. You just need to move step-by-step and learn along the way to finally figure out what’s best for you.