How Apple iOS 14 Release will affect your Facebook Ads

Forget all the things you have known about Facebook Ads. What you have been learning about Facebook Ads for years will soon become useless. It is because Apple iOS 14 release will affect your Facebook Ads dramatically. Many marketers now are really frustrated during the current situation. The statistics don’t look right. Numbers are not correct. They cannot scale like before. Some hope this is just a temporary update and the situation will soon improve. But actually, it’s not.

That is the reason why today we are here to talk about how Apple iOS 14 release will affect your Facebook Ads and what you can do to cope with this change.

How Apple iOS 14 release will affect your Facebook Ads

Like we have mentioned, many people might have noticed there’s something wrong with their Facebook Ads, with their numbers. Those ads are not effective like before. With what going on right now, many people might think that you can just Fix Attribution Window, verify the domain, set up priority pixel, and everything will be OK. But the situation is way more severe than that. What iOS 14 release will affect your Facebook Ads is more than what you may think of. The biggest problem here is that Facebook has lost its most important resource, user data, which its entire system depends on for many years.

With an opt-in prompt on each app, the new iOS 14 update allows its users to decide whether they would agree on the tracking of their data from third-party sites like Facebook. And that is what iOS 14 does: turning everything that Facebook has built down the drain.

The reason why Facebook’s algorithm could be so accurate is that it’s based on that huge user data. It’s been supporting many Brands to reach millions of dollars of revenue thanks to the ability to display the ads to the right Facebook users. But what iOS 14 update is like a massive slap in the face for Facebook Ads, taking away its precious resource, the core value of Facebook ads – User Data.

If it takes Facebook years to build its algorithm and system based on that user data, now Facebook will have to rebuild the new system from scratch. And it will take time, maybe 1 year, maybe 2 years, 3 years or 5 years. No one knows. But we do know one thing for sure now. The fact that iOS 14 release will affect your Facebook Ads is a real thing and a serious issue. And our advertising effort will never be the same way as before. We will need to think of other ways to make the best of everything we have and survive ourselves through this period of time.

What can we do with this update?

Many of our clients asked us what we are going to do in this situation. Many sourcing agents also have the same question. Honestly, we don’t know. We are still investigating the situation, following what Facebook tells us to do, and wait. But we also have other alternatives for you. Maybe this time, you should not only focus on generating sales but on building the brand and building the product. Since now iOS 14 release will affect your Facebook Ads, instead of relying on it, now you could move to other traffic channels to support your business like SEO, Marketplace, Email, Google Shopping, and so on.

Focus on building the community on social media such as Instagram, Pinterest, Linkedin, Youtube, etc with compelling content. SEO and seeding never get old. When you choose the product and content to be the core of your marketing campaign, it’s never wrong.

Now you know how iOS 14 release will affect your Facebook Ads. Until we could find out the solution to this update and fix our Facebook Ads problems, it’s always effective when we spend this time running our long-term strategy to grow our business. Let’s hope that we all make it through this hard situation and regain our strength in a short time.