As an online business owner, an effective landing page should be an important element you should take into account apart from other things like how to find winning products, how to attract new customers, or how to create a good marketing campaign. In other words, an effective landing page is the key factor to your business success which helps to get you more sales and conversion as well as drive more traffic to your page.
You surely have designed a beautiful website for your online store so that visitors can learn more about your brand and explore your products. But to attract your audiences’ attention and to persuade them to buy from you, you will need to get a landing page that can sell.
What is a landing page?
First, you need to understand what a landing page is. The homepage of your website will show a lot more things like impressive banners, a few best-sellers, a few call-to-actions (CTAs), customer testimonials, a blog, or a search bar where your visitors can get to know about you and your products, etc.
While landing page is a standalone web page that is created merely for marketing or advertising purposes. This is the page that you will reach after you click on the ads on Facebook, Instagram, or alike platforms. Unlike homepages, landing page immediately leads your audiences directly to the destination point where they will make a purchase without being distracted by other elements as in webpages. Landing page offers a single focus on call-to-action and urges visitors to buy, which in turn makes more opportunities to convert browsers into actual customers.
On a landing page, visitors can have enough information for their purchases, for instance, shipping or privacy terms without searching on the web.
Why do you need a landing page?
Some surveys prove that an effective landing page can increase the conversion rate from visitors to customers 2 times higher than product pages. Moreover, audiences tend to spend more time on landing pages. In short, an effective landing page can bring you a lot of benefits as below:
- Introduce new products to your audiences in a more convincing way
- Stimulate the demand for your best sellers even more
- Experient your product ideas
- Run limited-time special offers
- Stand more chances to win back lapsed customers
- Reduce customers’ drop-offs
- Get more customers’ engagement and more loyal customers
- Create a good relationship with your customers
- Get higher ROI
- Drive more traffic to your website
Who can benefit from effective landing pages?
It doesn’t matter whether you are a newbie or an experienced pro, an effective landing page is always the solution you should look for during the whole time you run your business.
First, it can benefit when you need to do niche research for setting up your business. You can give each niche a try while not spending too much time and money on adding those products to your online store without even being sure if they can work well or not. By filing them onto the landing pages, you can test out those products if they can become high in demand on the market. If one product doesn’t work, give it a try on another one.
Second, effective landing pages can help promote your business and get more sales from an already launched online store. Instead of showing all your products to visitors, which doesn’t go well most of the time, you can just pick out the most potential products and put them on the landing pages. Thanks to this direct focus, your marketing campaign will become more effective. Beside getting more sales, this also will drive more traffic to our webpages when visitors want to know more about your brand and your product range.
Tips to make an effective landing page
Now you know that an effective landing page is a core element of a successful marketing campaign which offers a lot of benefits to your business. Then how to create an effective landing page is the next thing we need to learn about. Here are some tips that you can use for making your own landing page.
Tip #1: Keep it clean and organized
The overall look of your page has a big impact on your landing page’s efficiency. You should make it as easy as possible for a visitor to view your product, to make purchases, and convert to a paying customer. So it is critical that all elements of the page should lead to the conversion goal.
An effective landing page should have good use of color and catchy images. There should be a strong contrast between your button color and the background, which helps to get you more conversion rate. In fact, to make sure your design is going to work, you should do some tests out to figure out which color or sizes will work best.
Tip #2: Keep it simple
You’d better keep it a clean page with obvious navigation and no distracting elements. An effective landing should have all the necessary information for visitors to buy from your store but not too much information. To get a landing page that can sell, you should maintain it simple since the purpose is to get more sales, not to make them read about your brand as a homepage do. So you should figure out what key information you want to put forward onto the page to attract your audience’s attention and lead them through the sales process. For other details, let them scroll down to find out more in case they need to.
Tip #3: Use Headers
An effective landing page should give a strong offer and show visitors why they should take the offer in a clear and persuasive way. Here headlines and subheadings will do it for you. It’s recommended to put the offer in the headline and other information in the subheadings.
Tip #4: Customers’ testimonials
Other customers’ positive experiences gain other visitors’ trust in your products and your brand. Customers’ testimonials make people think that it’s safe to purchase from you. So that why you should include this form of trust signal on your landing page.
Tip #5: Make a landing page that is mobile-friendly
Nowadays more and more users search the web using their mobile devices. So it’s important to create a landing page that is mobile-friendly which can increase conversions by 2 times. Make your landing page look great and easy to navigate on mobile devices.
Tip #6: Keep your forms short
A marketer will collect data from visitors by asking them filling some form. But when you do it through the landing page, you need to keep it short and simple. The lesser you ask them to fill in, the more chances that they will fill in for you. You just need to make them provide the most essential information, the rest you can request on the thank-you page.
Tip #7: Customize your landing page
You are not creating an effective landing page for just one single platform or one single audience group, but for many different ones. So it’s critical to have it customized to each kind to drive traffic from diverse sources productively. The ones who go to your page from Facebook or Twitter must differ from those from a PPC or newsletter.
Tip #8: Test
The final thing is testing. Once you have already performed the above tips to create an effective landing page for your store, it always require testing to figure out the most effective one. You cannot just simply create a good one without any experiment. Do testing and analyzing to see what works well and what doesn’t. Then you make some adjustments and test again.
Private Agent for Dropshipping Success