How to use Facebook promotion to promote your business

You may already know how social media marketing is important to online business. But many don’t quite understand the benefits of Facebook promotion in business growth, especially dropshipping. Facebook is the largest social media platform in the world, with the biggest number of users. Given that fact, you can assume Facebook is the perfect tool in your marketing campaign and the best option for small businesses.

Today, we will help you to have a closer look at Facebook promotion benefits and how you can use it to promote your business.

What is Facebook promotion?

In general, you will use Facebook promotion to advertise your products or your brands through this platform by Facebook’s advertising tools. You can also use Facebook ads to boost your sales and by doing so, grow and expand your business significantly. Facebook promotion is the best solution for you, even you are just a beginner. You can easily understand and use it effectively.

There are more and more entrepreneurs are using Facebook as their marketing method and receive great results from doing that.

Why you should use Facebook promotion

There are some huge advantages of Facebook promotion that make it a perfect choice for your business. Let’s check them out!

Worldwide availability

This is a great benefit of Facebook promotion. You can use it locally, and internationally. Facebook has users all over the world. You can take advantage of it everywhere. Especially when you’re dropshipping internationally, Facebook marketing is definitely a perfect solution for you.

Target your audiences better

You can utilize some useful tools of Facebook to narrow down target audiences for you. You will decide who can see your ads based on their gender, age, income, interest, status, and so on. It is amazing, right?

Wide range of options

You will have many options to promote your products. You can use posts, stories, videos that are most suitable to your marketing targets and content to get the best effect.

Connected with other marketing channels

Facebook is connected with Instagram and WhatsApp. This is very useful for you because you can showcase your products on those platforms at the same time with no difficulties.

Opportunity for growth

Like any other social media platform, you may not get the expected results the first time. But after some initial achievement, you can increase your budget for Facebook promotion activities to attract more audiences to your page. You will receive much better results with time. But before doing that, you should have a Facebook business page first.

What is a Facebook business page?

Well, you may have a personal Facebook account to post personal things. Then a Facebook business page is your business profile on Facebook where you can post things about your products and your store. You can also message, like, or comment like any user. And people can only like and follow your page instead of adding it to their friend list.

Now we will give you a brief on how to create your Facebook business page.

First step, log in to your Facebook account. You can also create a new one used for your business Facebook page only. Then you will have to select the type of business on the creation page. Next you will pick the page name, category, and description.

Second step, you will fill in the information of the page. You can add photos, create a user name, include business history and short information about your store. After creating your Facebook business page, you create your first post.

Quick guild on how to set up your ad campaign

Now that you already have your own Facebook business page, this is the time to set up your ad campaign for Facebook promotion. First, you go to the Facebook Ads Manager and create your ad campaign. You will have an all-in-one tool here for creating, managing, and tracking your ads. You can also see how are your ad campaign performances by Facebook’s metrics. Now, dig in the details of how to set up your ad campaign here:

Select an objective

You will need to choose one among 11 objects divided into Awareness, Consideration, and Conversion groups. To pick this one, you should figure out what you want your campaign to achieve.

Choose your audience

At this step, Facebook will let you target your audience based on some information such as age, gender, location, interests, behaviors, and so on.

Set where to run your ads

Next, you have to select where you want to run your ads. You can choose from Facebook to Instagram, to Messenger, or even across them all. This is up to you.

Set a budget

Last but not least, set your budget. You will spend an amount of fee to use Facebook’s ad so work on your budget before you decide to run.

So when it comes to this step, you will see the Budget and Schedule window to choose a budget from. You can set your budget on a daily, monthly, or lifetime basis. You will have total control of this by choosing how many people will see your ads and how often they can see them. Normally, you can start with 10 to 15 bucks a day. And don’t forget that you don’t have to run your ads every day. You can turn off your Facebook promotion anytime.

Finally, you select the format of your ad and submit it. Then it’s done. You have your Facebook ad. After that, you should always keep a close eye on it to see how well it performs.

Final word

Facebook promotion is always a critical tool for every business, especially for small businesses. Because it’s effective and accessible. It is a good choice if you want to target your audiences better and boost your sales quickly as well as grow your business. Facebook ads help you to reach customers from all corners of the world, hence help to expand your business not only in your own country but also across the borders to other nations where you want to run your business.

The key is you should know how to use it and make it perform effectively for you. So we hope that this article will help you with understanding the great benefits of Facebook promotion as well as how to set up your own Facebook ad campaign.