Recently, you may have noticed that Instagram just has launched a new feature called Instagram reels. So what if we use Instagram reels for marketing purposes? Yes, that’s exactly what we are going to discuss today.
Instagram does not disappoint us by offering marketers a whole new set of content creation for our business beside tons of other functions that we all have known before. You may also have seen other brands have a jump on Instagram Reels and it is the most convincing example of its effectiveness. As this feature is still new, there are more chances that your content gets more exposed to the audiences and reach potential customers. So, let’s have a look at how we are going to use it for business goals.
What Are Instagram Reels?
Before understanding how to use Instagram reels for marketing purposes effectively, you need to know what Instagram reels are actually?
Well, you may already know TikTok. Instagram Reels works a lot like it. With this feature, you can create videos with background music or so, and then post them on your Instagram account, which will appear on your news feed, your profile page, and on the Explore page. That’s a slight difference from TikTok. By offering this feature, Instagram gives us more chances to enjoy the platform and also can exploit it for our business growth.
And in reality, many users enjoy this feature so much. So what will we do to use Instagram reels for marketing a business? Let’s move to the next part.
How To Use Instagram Reels For Marketing
#1 Display Your Best Products
First, you can use Instagram reels for marketing by highlighting all the best features of your products as well as their benefits and show them to your audiences. Since reels offer a tremendous opportunity to showcase your products, you might want to make the most of them. Same with services if you are not providing physical products. You can also present your services by using reels and then share your services so that your audiences can see your brand’s style and how good and different is your services.
Apart from that, you can also tell stories, like testimonials and reviews, or even anticipation for an upcoming launch.
#2 Show What’s Going On Behind The Scenes
Your customers will be eager to know what’s it like behind all the processes, like how your products are made, the whole process of your services getting done, or even how your day-to-day office looks like. Sounds like a great idea, isn’t it?
It is a good way to show your customers your work lifestyle and also a good way to highlight how your products fit into people’s daily routine. By using reels to show behind the scenes, you stand an excellent chance to get transparent with your customers while showing them how you make your products or deliver your services. Especially with hand-made products, you definitely will gain credit for that.
Your customers will understand more about your brand and have greater trust in you since now they know more details about your products. Moreover, they feel like they are part of your team who knows what others in the team are doing. It’s undeniably a great way to use Instagram reels for marketing your business.
#3 Educate Customers
Beside benefits as above, one more function you can use Instagram reels for marketing is handling potential objections and sharing essential information to help customers make a buying decision. You can show them different ways to use your products or a totally brand-new way to get results from your services as well.
Present them how to style your product or even create some FAQs reels that answer common questions with good humor will help them feel connected with your brand more than ever and also give them a good understanding of how your products or services are going to change their lives. Other things you can do is creating course teasers, blog summaries, or upcoming sales, or some “How to” videos that guild your audiences on how to use your products in a more awesome way step to step.
Educating your customers is another way you can use Instagram reels for marketing which will bring you a lot of benefits to your business.
#4 Make It Fun And Personal
Everyone loves to see fun content. That’s why you should make it fun and personal with Instagram Reels. Since your customers also would like to feel connected personally with your brand, you also show them funny moments apart from serious and professional ones. You can consider sharing your morning rituals, favorite vacation spots, or event that you and your team are joining. Anything that your audiences can resonate with.
If you see some trending meme or videos or trending saying that has some connection with your brand, share it with your audiences. Also, you can communicate with your audiences by creating and giving them challenges then encourage them to share their videos and tag you so they can see them. That would make your audiences feel really excited and connected.
This way you can use Instagram reels for marketing purposes and at the same time gain trust and intimacy from your customers.
Conclusion
Reels are rather new and also a good idea for promoting your business. Despite you can also think of other ways to use Instagram reels for marketing, you can just have a look around you to see how other brands are using it. So that you can draw out some effective tips for yourselves. In the above section, we have discussed some tips that we think it’s quite worth a shot. And with our experiences and research, those will definite bring results.
Since this feature is still new, it means that more eyes are on it and you stand a much greater chance to get people to see your work as well as connect with your potential customers. So it’s time for you to grab the chance and make your business grow.
Private Agent for Dropshipping Success