It’s already 2021 – an opening of a new year full of new changes and challenges. It’s also time to look at some new Marketing trends in 2021 in better preparation for your big leap in the dropshipping business. Last year has seen a huge advance in digitalization, which may foreshadow big changes in marketing and communications, too.
So, in this blog article, we’re happy to share with you 9 major marketing trends in 2021 that you need to know. Let’s check them out.
Major Marketing Trends in 2021 That You Need To Know
1. Brand accountability
Corporate social responsibility is a critical characteristic of business today. More and more people are now aware of the need of a sustainable model. And brands are surely expected to take a stand and show transparency. That’s why brand accountability will be Marketing Trends in 2021. Nowadays, it’s important for all businesses to realize that they can’t escape transparency if they want to build their brand and grow their business in the long run.
2. Multichannel influencer marketing
You don’t just rely on big influencers or key opinion leaders’ social media channels with your main marketing campaign. Reality has shown that micro and nano influencers (<25k followers) can have a higher engagement rate and deliver greater results for your businesses. And you don’t have to pay a huge amount of money on them as you do on bigger influencers.
Widening your choices rather than narrowing to a certain influencer group. It’s the new Marketing Trends in 2021 that brands are utilizing influencers in their own multichannel marketing campaigns.
3. Video content
Content creation is the top investment for any business in 2021. That’s why for this year, we recommend using video. Visual content has become a very powerful tool for every marketer as well as any business owner. Your customers have so many things to view on their social media account, on Youtube, and so on. They hardly have to for any dull full-of-text content. Pictures are really good. But where applicable, videos are much more effective.
Actually, video content is the key part of the best performing post. Videos evoke feelings and therefore evoke emotional responses. Using posts without video costs you 92% less traffic to your page. So, this year, remember to include video content where possible to get better delivery and drive more traffic.
Visit us – your dropshipping agent and partner for more details on video content.
4. Automation
The next Marketing Trends in 2021 is Automation. Now when the technology progresses, businesses begin to automate as many processes as possible with the help of AI and machine learning. You might think that this has nothing to do with marketing ROI and targeting. However, it does help to improve the two factors. Actually many surveys have confirmed this fact. And that’s the reason why you should follow the trend and work on your automation process.
5. Data-driven marketing
There will be an increase in the role of analytics and data in 2021. It becomes more and more complex nowadays when it comes to customer journeys. So, to analyze buying behavior, analytics and data must be taken into account. Actually, data-driven marketing has become one of the new marketing trends in 2021 which has a lot of benefits yet in the meantime requires new skills and knowledge.
6. Internet privacy and data security
Customers are now better aware of their own data use in fear of data breaches and violations of internet security. That’s why there’s an increase in the expectations for businesses to process data in a secure way, which makes it new marketing trends in 2021. This fact actually requires marketers to respect internet privacy and data security while using data for personalization marketing.
7. Remote working
The pandemic has changed everything in the world dramatically from economies, education to every aspect of people’s lives, including work. So now with the effects of the pandemic, we are all familiar with “remote working”. Almost all our activities have converted to online. We work online, conduct meetings via online platforms, and so on.
This new Marketing trends in 2021 provide dropshippers new chances to grow their businesses though. Remote working made people think about their living conditions and brought up the thought of improving these conditions, which is a good example of a great odd for online businesses.
8. User-generated content
The next Marketing trends in 2021 is user-generated content. This kind of content can be videos, reviews, social media posts basically any content that the user posts about a brand, share their opinions, or reviews about a product or service. This kind of content is proven to perform much better than any brand-created content because people trust other customers’ reviews than the brand talk about itself.
So, it’s a good idea to use user-generated content to add a social media feed to your website, as well as to promote brand communications. In addition, with all the value it brings to your brand, you should not take user-generated content for granted. Instead, it’s recommended to reward your customers’ efforts to raise your customer satisfaction as a bonus.
9. eCommerce keeps growing
The pandemic has caused many damages as well as many changes to our economies. However, it in the meanwhile increased the demand for eCommerce. It made people do everything online including shopping online. With the growth of eCommerce, it’s a wonderful chance for any online business owners to make some plans for improving and enhancing online stores.
Final word
As a marketer or a business owner, it’s useful to update all the new trends so that you can plan your new year’s marketing campaign. Knowing what’s going on and what will be likely to take place gives you a general idea of what you are going to do to cope with all the problems you may have as well as grab all the good chances for your business.
In this article, we have included 9 major marketing trends in 2021 which we believe will have a big effect on your business growth. With all the technology progress, AI and machine learning applications, online shopping emergence, and growth of data-driven marketing, it promises to be an exciting year ahead. Get yourself well prepared for what’s going to happen in the new year!
Private Agent for Dropshipping Success