10 tips to do professional product photography

High-quality and eye-catching product photography is one of the most critical things that can attract your customers to your store. Good product photography shows professionalism and serves as a part of a successful marketing campaign. It tells your customers about your product. It demonstrates how your product can be used to make people’s lives better. It helps to convey a powerful message to your customer.

Obviously, taking professional product photography is a must. But how can you do that? Especially when you just start your business and cannot get help from a sourcing agent dropshipping but only can do it by yourself at home? This article will help you answer that question. So just scroll down and see.

How to do professional product photography: using the right equipment

Choosing the right equipment is very important. As the quality of the photo very much depends on the equipment. However, it doesn’t mean that you have to get the most advanced technology at a sky-high price, and then you just want to quit. The tip here is to prepare yourself with affordable gear that at the same time meet your need.

There are multiple choices out there that you can choose from. It can be a smartphone or a camera as long as it has a high-quality resolution. Besides, you should also prepare yourself with a list of supporting items like a tripod, background (table, white paper,…), light, photo editing app.

How to do professional product photography at home

#1 Understand your camera’s features

There are more and more amazing features on your smartphone or camera nowadays, especially when you get the latest model. So the thing here is to make the most of it. There are many ways to take good product photography as long as you understand your camera’s features and know how to use them. Try to take photos as often as possible to practice until you are quite comfortable using them.

#2 Get the photo with the highest resolution

When you see your photos on your phone or camera, you won’t see any flaws. But if you want to post it on your website, you have to make it perfect. Take the photo with the highest resolution to ensure high-quality product photography.

#3 Get a tripod

Is there any time that you see blurry photos even when you have tried your best? It happens all the time no matter what. So the solution is to get yourself a tripod. It will help to keep your phone or camera still and then help in the process of taking clear and in-focus product photography.

#4 Prepare a good background

The background is critically important. It makes your product stand out. It set the mood of the photo. It gives a good looking of the whole thing. You could use white background all the time by using white card stock or paper and so on. It provides a clean and unbroken white background for your photo.

The white background makes your product become more noticeable to people’s eyes. It allows your product to stay at the center and attract people’s attention. You could also easily edit your photo with a white background.

#5 Stick to one kind of lighting

It’s best to shoot your product photography of the same style. So decide what kind of lighting you are going to use. You can use either artificial light or natural light. It depends on you and the product. But the thing is to stick to one kind of lighting only. Don’t use mixed lighting if you want your photo to be consistent and professional. Lighting will affect the colors of your product as well. So try to use lighting that can produce accurate colors. If not, it’s very hard to edit it later.

#6 Remember to turn off the flash

Normally, we would recommend turning off the flash and use natural light instead. Since if you are not familiar with using the flash, it’s for the best. Using flash can cause unwanted glare or hard shadows and reflections and so on, in case you don’t know how to use it right.

#7 Take different angles

People want to see every detail of your product. They want to see how your product looks from every angle. So the tip is to take your product photography from multiple angles. A detailed gallery will help demonstrate your product the best and help your customers have a better understanding of your product. As they cannot see your product in real life and touch it with their hand, they want to see it as much as possible before buying it.

#8 Sometimes take close-up photos

For some products, customers want to see very small detail such as the price tag, or the stone on a ring. In this case, it’s recommended to take close-up shots. You need to show your customers your product clearly. You help them to take a closer look at the product details. So try to zoom in on those small details.

#9 Edit your photo

Once you have managed to take really good product photography, it’s time to make it even more perfect. No matter how good are the photos, you still need to edit them. You need to adjust the frame, the light, color, add some text or your logo if necessary, change your background, and so on. Taking good photos is just not enough. You cannot have the final results without editing your photo with an editing app.

#10 Think about lifestyle photos

It’s not the quality of the photo that matters only, but also the mood or the vibe that photo can bring to people. You can take clear, bright product photography and that’s good. But that’s not everything. You should always think of lifestyle photos. Through those photos, you tell people how your product is like, how it performs in real life, how it can help people, how they can use it.

Through these photos, you tell a story to your customers. You deliver a message and story, not only a picture. The most important thing is to attract your customers’ attention and to build an emotional connection with them.