Is cart abandonment common in your dropshipping store? If yes, you’ve come to the right place! Actually, almost every store faces this problem. Customers may like your brand, add some products to their carts, then leave without checking out. It’s very important that you could find ways to get those customers back and complete the buying process.

Luckily, from our experience, we would like to share with you today 7 practical tips to reduce cart abandonment in your store. Let’s begin!

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What are the reasons for cart abandonment?

Cart abandonment is when your customers visit your store, then they find something they would like to buy, they add them to their carts. But they may get distracted after that by something else and leave your store without checking out.

There are many reasons why your customers abandon their carts when they are browsing in your store. It can be the store design, loading speed, or any other thing. But we should look at some main reasons for cart abandonment as below before seeking the solutions for the problem:

1. High extra costs

Customers just want to pay for the product itself. They would not expect to pay extra costs such as taxes, shipping fees or handling fees, etc. So one of the top reasons for cart abandonment is high extra costs. When they are just about to check out, they discover the costs are so high. And that stops them from buying the product.

2. A customer account is required before checking out

At the checkout point, you may want to gather necessary information from your customers. But asking them to create an account at your store is the reason why they don’t want to continue the buying process. They don’t know you for sure and don’t want to be a permanent member yet.

3. Long shipping time

Surely, your customers don’t want to wait for long to receive the products. Everyone wants to get their purchased items right away or at least in time for certain events like a birthday. This is a painful issue for all dropshippers. It’s best if you can work with your dropshipping agent to solve the problems. Do offer your customers multiple shipping methods to save time.

4. Complicated checkout process

Customers will not want to shop at your store anymore if the checkout process is so complicated that they don’t understand or it takes too much time to complete.

7 Tips to help you reduce cart abandonment

With all the main reasons as above, now we will share some good tips to reduce cart abandonment in your store. Let’s check out the below:

1. Track cart abandonment in your dropshipping store

Before doing anything, you need to gather the data. How often do people abandon their carts in your store? How’s the traffic on your website? What is the cart abandonment rate? Once you have all the analysis, you will have an overview and the tracking data of the cart abandonment from which you can outline an action plan to reduce the rate eventually.

2. Recover abandoned carts by sending automated messages

One solution to reduce cart abandonment is to send automated messages to your customers to remind them of the purchase process. You can send emails to them right after they abandon their carts. You can even consider offering them some more discounts to encourage them to check out.

3. Use retargeting ads

If you spot some customers abandoned their carts, you can trigger retargeting ads to encourage them to go back to their cart and buy the products. Retargeting them when they are browsing the web is a very effective way to get them through the purchase process.

4. Offer free shipping

As high extra costs are one of the most common reasons for cart abandonment, you can offer your customers free shipping so that they would want to shop at your store. This can be tough for beginners but once you’ve made steady profits, this is a proven way to recover abandoned carts.

5. Use exit-intent popups

This is another effective hack to retain your customers when they are just about to leave the website. When they move the cursor outside the page, an exit-intent popup will appear to offer your customers a discount or send an urgency message or a reminder to complete their checkout.

6. Improve your checkout process

Improving your checkout process should be the foremost item on your checklist to help reduce cart abandonment in your store. This is not a one-time job but you should look at this constantly. You can use software to get insight into how they leave the website, display your product images at the checkout step, show your customers the saving amount that you offer to them, or show them social proof on your website to build trust and encourage their shopping behaviors.

You should also look at your payment gateways. Choose the one that your customers use the most. One more thing is that it’s recommended to let your customers check out as a guest. As discussed above, most people don’t want to register for long-term members, especially at their first purchase.

7. Improve your page speed

Page loading speed is another important element in retaining your customers. If it takes too long for them to check out, your customers will want to leave. Nobody wants to shop, not to mention come back to a slowly loading page. So make sure to optimize your page speed. If you are not the expert, you can seek a professional to help you.