Mastering the best techniques to make a standout Facebook ad is critical to achieving success in increasing traffic to your online store. In this article, we are delighted to share with you small tips to create the best Facebook Ads, which will help improve the conversion rate of your site and therefore bring in more profit. So, let’s begin.
Tip #1: Choose trending products for a good Facebook Ad
To create a good Ad, you firstly should keep up with the latest trends by going to Instagram or signing up for any fashion magazines. People like to see what is going on now rather than what was already popular in the past, especially when it comes to apparel or jewelry.
Luckily, there are some tools that you can use to find trending products for your store. Let’s check them out.
Ad Spy
The simplest way is to spy on your competitors. By using Ad Spy, you can browse Facebook to view ad materials of other online stores in the industry to see which products are potential now. Then you can note down and build your own list and pick some products from the list for your own.
AliExpress
If you are not familiar with Ad Spy, don’t worry. There are still other ways to do it. In fact, AliExpress offers its sales statistics and product reviews to the users for free. You can freely look for the most popular products using its filter. However, not all products which are purchased the most are on-trend. It can be cheap and easy to order so people keep buying it a lot. You will need one more step to check it on Facebook and Google Trends.
Google Trends
One common tool to find your winning products is Google Trends, which helps to show how popular the search keyword is. You just need to type your keywords into the search box and you can see how often they are searched through time from 2004 until now.
Tip #2 Make a standout Facebook ad
There are millions of Facebook ads out there so you definitely want yours to stand out among others. Remember to use high-quality images to get your customers’ attention.
Using the images of people in your Facebook ad design is also highly recommended to increase the conversions rate. Portrayals of people from your target audience group can help to make people to better imagine themselves using your product.
Tip #3 Sense of urgency
People don’t want to miss out on an interesting thing or miss out on a chance. So when they see an urgent exclusive opportunity, they want to grab it right away. Some phrases to create a sense of urgency for your Facebook ad can be “limited time only”, “24-Hour SALE”, and “hurry!”, “Today!”.
Tip #4 Use headlines in your Facebook Ad
Your customers easily scroll down if our Facebook Ad does not catch their eyes strongly. Using good headlines can intrigue your people at first sight. Therefore, do think of a headline that is interesting and unique as much as possible.
Tip #5 Offer value to your customers
Your products can be very interesting and your Facebook Ad is quite good. But keep in mind that your customers only buy products when they can see that the products can bring them appealing features and benefits that they think they must have. So, your Facebook ad messages should clearly point out the value that your products can offer to your customers and why they should choose it over other products of the same kind.
Tip #6 Let customers make choices
Your customers will like to have more options to choose from. For example, rather than just offer a white T-shirt, you can give them black, pink, green, blue ones for them to select which one they love to buy.
Tip #7 Use Social proof
It’s fairly hard for people to trust you for the first time they see your brand. Then using social proof can help in this case. Seeing other people talking about a product can increase the faith in the product rather than just watching your Facebook Ad.
Tip #8 Incorporate videos
85% of Facebook Ad videos are watched muted. So remember to include captions so people can read it while watching. Also, keep the video from 15 to 30 seconds with magnetic headlines and catchy background music to catch people’s attention.
Tip #9 Conversion objective
Your ideal goal of Facebook ad should be the conversion objective. This allows you to target new and previous visitors. But you can only use this objective when you have already got some sales. Of course, you want your ad to be liked and shared the most yet it does not show the financial performance of an ad.
Tip #10 Target wisely
To do targeting effectively, there are some notes you should keep in mind.
First, don’t target absolutely everyone but do some research and decide who is your target audience to drive them to your ad based on their interests and behavior.
And next, remember to do experiments. Testing out some different combinations will give you an ideal formula to get sales at the end of the day.
Tip #11 Test carefully
It surely can take your time to find a winning product and create a good Facebook ad eventually. So be prepared that you will need to spend a lot of time on choosing the product, making ads, monitoring the results, and keep doing the process if it does not bring you the effects you want.
And do not stop testing. Trying out different advertising techniques will help you to explore new horizons for yourself. Or even your ad does not sell, don’t give up because you already get some lesson to make it better the next time.
Tip #12 Follow Facebook’s advertising policies
You are creating Facebook and definitely don’t want your ads to be blocked. So do keep in mind to follow Facebook’s advertising policies. No illegal products or services, weapons, explosives, and so on.
Moreover, keep your eyes open on the text in your ad images since the ad will be denied if over 20% of it covered with the text. Do not use personal attributes while creating your Facebook ad like race, ethnic origin.
Conclusion
We have finished introducing to you 12 tips for creating a good Facebook Ad. Since advertising is so important in getting new customers and retaining current customers, it worths your time and effort to create a standout one. Be sure to choose a winning product in your ad, make it unique and standout, and remember to test it again and again to choose the best techniques for yourself. Hope the above will help in your advertising campaign and bring you more sales finally.
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