One way to promote your branding and gain your customer engagement is to send them a Thank you for your order note. It’s just a small token of appreciation but will bring you much more impact than you ever expect. A thank you card shows that you care about your customers as an individual and you care about whether they have a happy buying experience in your store or not.
That’s why today we will give you 8 tips to write a Thank you for your order note. Let’s begin!
Why do you need to write a Thank You for Your Order note?
Why should you spend time and effort writing a Thank you for your order note? What are the benefits? Is it worth it? Well, definitely, it is worth your effort. Now let’s see some big benefits as below:
Enhance Customer Engagement
It’s easier for people to love a brand if that brand shows some respect and care for them. They need to feel that they are loved and cared for by you. In that way, they will feel more connected to your brand. By sending a Thank you card, you show that you appreciate their time with you. You appreciate that they purchased from you. And you want to know if they are satisfied with your product and your service.
So that’s exactly the first benefit of a Thank you for your order note. It enhances customer engagement. Customer engagement can lead to many bigger things such as loyal customers. And that turns into the next benefit.
Increase Loyalty
It’s not quite easy to get new customers, and it takes a lot of effort to retain your actual customers as well. In the long run, gaining customer loyalty is super critical to your business. And one way of increasing loyalty is writing a Thank you for your order note to your buyers. That gives a positive feeling to your customers, makes them want to come back to your store later, and at the same time, builds a long-term relationship with them.
Promote Word-of-Mouth Marketing
If you make your customers happy, they will share their experiences with your store among their network. And that’s called word-of-mouth marketing. That is even more powerful than advertising. And it’s a good way to gain new customers and build your reputation.
8 Tips to Write a Thank you for your order note
1. Greet Them By Their Names
People love their own names. They would be very happy if a brand addresses their names personally. That also shows that you care about them as an individual. You are not going to send the note to a very general customer. So, pick the name of the customer from their order and put it on the card. Just a friendly greeting like “Hi Rachel” is enough.
2. Show Human Touches
Don’t make your Thank you for your order note sounds like it’s written from a boring standard customer service script. You can be freely creative. Show your customers that there are actually humans behind that note. Try to think what a thank you card should be like when you write to a friend or a family member.
3. Use handwriting
It’s much better when you handwrite your Thank you for your order note as your customers will see that you actually put great effort into it. Handwritten cards will totally beat printed ones. If you show your appreciation towards your customers, you will get their appreciation in return.
4. Don’t Get Promotional
A Thank you for your order note is to engage with your customers, to build relationships with them, not to sell! So try to avoid being promotional. If you attempt to make sales on your thank you card, you already lose your authenticity and your customer trust.
5. Keep it Short
The golden rule is to keep your Thank for your for order note short and direct. Don’t make it too long and nobody wants to read the whole of it. Just a few sentences expressing your attitude are enough.
6. Sign off With a Real Name
It gives more human touch and authenticity when you sign off your note with a real name. That can be your name – owner of the store. Or that can be your customer service rep.
7. Personalize your Thank you for your order note
To make it more memorable to your customers, you need to personalize your thank you card. And you can do that by adding your brand logo. It’s a way of reinforcing your branding strategy. It also will give consistency in how your brand presents to your customers.
8. Send an Occasional Gift
You can take this chance to send your customer a free gift from time to time. You can offer them a 10% discount on their next order to encourage them to buy even more. Or you can send them a gift card for something else or a small gift coming with the note.
Conclusion
It’s important to retain your customers and make them keep coming back to your store. Their loyalty and love are very critical to your dropshipping business. And building your brand or your reputation will benefit your sales in the long run as well. That’s why you should pay more attention to your branding by writing a Thank you for your order note to your customers.
One minor thing you need to note is that it would be difficult when you work with multiple suppliers. It will be hard to maintain consistent branding. The solution is that you can choose a dropshipping agent, they will ensure your consistency and effective branding for you.
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