10 Powerful Tips for Marketing To Millennials

Is there anything specific when it comes to marketing to millennials? Who are millennials? What if the majority of your audiences come from millennials? What should you do to target this group of audiences? Well, if you are wondering those questions, you are at the right place. We will discuss this matter right away – powerful tips for marketing to millennials.

Also looking for the best products in the market and assistance in your marketing campaign? Let’s visit us – the best dropshipping agent in China!

Who are millennials?

Millennials are part of the last generation of the 20th century who are born between 1980 and 2000. To this date, they are currently in their mid-20s to early-30s age range. What does that mean? They are not too young and have to live off their parents nor too old and begin to limit their spending. They are in the prime of spending power when they already have a stable career and financial status.

As of 2020, it’s estimated that the millennials generation’s full spending potential is $1.4 trillion. Given that number, it’s obvious that marketing to millennials would bring you huge benefits. To understand what benefits in detail, let’s move to the next part.

Why marketing to millennials?

The world now is all about digital. Being the generation who grew up alongside big digital advancements, they are also the ones who propelled the new age of digital growth and would define retail in the coming years. With an estimated $1.4 trillion spending number in 2020, they are at present holding larger spending power than any other generation. Apart from that, Invesp statistic shows that more than 54% of them make online purchases. This is a significant number that would make every brand want to attract this generation of customers to buy from them.

What makes it more interesting is that millennials are also most concerned about connecting with brands. They want good customer services, proper sales, discounts, or membership exclusives. If a brand could do that, 60% of the generation of customers would be loyal to them according to Forbes. Not only do they care about brand services, but they also care about social responsibilities like environmental sustainability or eco-friendly products. If you can offer them those kinds of products or services, you stand a greater chance to win millennials customers.

Best marketing channels for millennials

There are many channels you can use to attract millennials audiences. They are also the most popular channels for digital marketing.

First, your website. This is where you display all your products with a personalized design. Try to offer your customers the best look and best quality with high speed, high-quality images and videos, good product descriptions, and so on.

Second, social media platforms like Facebook, Instagram, Pinterest, Whatsapp or Twitter, and Youtube. Most millennials connect with each other through social media. They use those platforms all the time to update their lives, connect with their friends, share their thoughts, and look for what they want. If you run targeted ads on mentioned platforms, there are great chances that you can get your brand in front of your audiences and make your brand known.

10 tips for marketing to millennials

We have learned about millennials and why we should do marketing to millennials to get more customers. But how can we attract them? Is there anything we need to note if we want to target them? What are they concerned or interested in the most? To do that, now, we will discuss top 10 tips we can use when it comes to marketing to millennials to win them and turn them into your loyal customers. Let’s check it out!

#1 Tell a story about your brand

Traditional marketing doesn’t really work for millennials. They don’t trust those ads running on TV or in newspapers. They even don’t see them. They don’t even want to hear something that is so strange to them. They want an interesting store that is relatable to them. They can see themselves in that story. They want something inspiring.

So the first tip for marketing to millennials is to tell a story about your brand. What is your brand mission? What drives you into the business? What do you want to do to the market and the community? Would your products bring any meaningful long-term benefits to people? You should answer those questions first before you draw out your idea of your campaign of marketing to millennials. Then work on an inspiring and unique story with your brand to post it on your social media.

#2 Build the engagement

The second tip for marketing to millennials is to make the engagement real. They would like a brand that actually could talk to them, answers their queries, like and reply to their comments, value their feedback, and behave like a friend to them rather than a seller. As they value connection and engagement too. So if you want to win them, try to engage with them. Keep an eye on your customer services, and actively respond on your social media.

#3 Word-of-mouth marketing is always the best

You could run many ads on Facebook or Youtube, on Google, use shoutouts and influencers. But nothing works better than word-of-mouth marketing. Most millennials will check the reviews of other customers to see if they should buy a product or not. Since those reviews are genuine and trustworthy than any other forms. They come from real people with real buying experiences.

So, the next tip for marketing to millennials is to make sure to add a reviews section on your site. In that way, when a visitor comes to your store and looks at one product, they can also see other reviews about that product. Let your customers feedback about your services and your products. Those reviews can help you improve your services and products where needed, and at the same time help to promote your products among your customers.

#4 Be socially-cool

Millennials are all about digital and online. So make sure you are actively online too, and even be socially cool. You can regularly post on your social media telling about your brand stories, share your brand updates, inform new arrivals or sales, or simply just sell your products.

Try to use the latest features of those social media like Instagram Stories and polls to talk with your customers and build a relationship with them. You can share your behind-the-scene story or even ask your customer’s opinions about new products. They would greatly appreciate that since they feel like you are close to them.

#5 Use influencers to promote your brand and products

The next tip for marketing to millennials on the list is to use influencers. Not all your audiences would visit your website and view your products for no reason. You need to let them know and encourage them to do that by using influencers. If they know your products or brands from an influencer that they like, it’s most likely that they would want to find more information about you and trust you more.

#6 Go beyond classic paid ads

As we mentioned, classic ads normally don’t work for millennials. So if you are thinking of making shoutouts or giveaways, it’s always a great idea. Think of something beyond classic paid ads. Try many other creative ideas.

#7 Utilize memes

If you are also an online person, you would see memes all the time now. They are so popular among millennials. The great news is you can use that in marketing to millennials to win their attraction. In case you are too busy to be on social media too often, a meme is a humorous image or video that is spread widely by users. They are an important part of millennials’ lives. That’s what you should grab the chance and use it as your weapon.

So, the next tip for marketing to millennials we would like to recommend is to use memes in your campaign to promote your brand.

#8 Make your content clear and appealing

No one will be patient enough to go to your social media or your page and read every word of it. They just scan for the headlines or the images to get what it is about. So when you are drafting a Facebook or Instagram post or your blog, try to make it clear and easy to understand to your readers. You can use short paragraphs, use bullets, impressive headlines or subheadings, high-quality images, or interesting videos, and so on.

Your job is to catch their attention right away and interest them in just a few seconds so that they can read the whole content of your post. Making your content clear and visual is our next recommendation for marketing to millennials.

#9 Make your site mobile-friendly

Most millennials use their phones to surf the web and browse their social media. So try to make your page mobile-friendly. No one expects to visit a page that takes forever to lead and has a confusing outlook. So the next tip for marketing to millennials we want you to know is to make your site mobile-friendly.

#10 Show your company culture and values

Last but not least, the purpose of marketing to millennials not only is to boost more sales but also to promote your products and raise awareness about your brand. So whenever you have a chance, show your company’s culture and values to your customers. Help your customers to understand more about you and bring your brand closer to them. Especially when your brand mission is to create a better life for people, to maintain environmental sustainability, or to do anything to give back to the community. It’s always to make your brand more memorable to your customers by telling stories to them.