Impulse buying is always an important part of your sales campaign. Knowing tips to trigger impulse purchase could lead you to the highest profits ever. Today, we will discuss how to use our knowledge of customer psychology to get a quick sales surge through impulse purchase. Statistics show that most people would spend money on spontaneous purchases. So if you have not donee that effectively, this is the chance for you can grab some useful tricks and make it work for your business. Let’s scroll down to see it!
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What is an impulse purchase?
It could take some time for a customer from knowing you to buy a product. They could search for information about a product they are interested in. They will visit many stores to compare the prices and the features. Then even when they want to buy, they can be reluctant to check out due to some reasons like they want to save more money or wait until another chance.
In contrast to that process, impulse buying is totally different. Impulse buying is when customers buy without prior planning or without hesitation. In this case, they do not search for the product in the first place. They are just browsing their social media, and then an ad pop up with a very cute product image. They are immediately attracted to that tiny cute thing and decide to buy it right away. The process is simple and quick.
In fact, impulse buying accounts for the majority of online sales, which makes encouraging impulse buying is the essential thing to boost your sales. But how to use knowledge and some tips to trigger impulse purchase? Let’s talk about how impulse purchase influences your business performance first!
How can impulse purchases influence your business performance?
As we have mentioned, impulse buying seems really important to your business. Impulse buying could do a lot to your revenue. Then how can impulse buy influence your business performance actually? A survey of 2000 buyers in America shows that those buyers spend $182.98 monthly on impulse buys. That number even is 18% higher than before the pandemic.
In addition, boosting impulse buying is the active way to boost your sale rather than waiting for your customers to come to you. You present your interesting products to them, entice them to buy without any planning. That’s the great thing about impulse buying. And that’s how impulse buying is a blessing to your business.
If you know how to use some tips to trigger impulse purchase among your customers, you will be able to increase your revenue enormously. Isn’t sales boosting the final goal of every business? But what are those tips to trigger impulse purchase and how to use them? Let’s move to the next parts and find it out!
First thing to note: How to generate an impulse purchase in your online store?
Before we want to explore tips to trigger impulse purchase, we need to know how to generate an impulse purchase first: product choice. If you can utilize the tips well, but cannot offer a good enough product in the first place, results are still far to be found.
You should know what is best for impulse buying. It is a tough question since buying behaviors differ from person to person. People like to choose different kinds of products. They have various interests and needs, different lifestyles, and different income levels.
For medium-income shoppers, small things like funny shocks or tiny useful things may be a good choice. But for higher-income buyers, nice clothes or a vacuum robot may be a better fit. It means if your want to win your customers, you need to know who you are selling to, or in other words, your target audiences.
You need to study to understand them fully so that you know what to offer them. Beside that, there are some other ways to make the process more successful by applying the below tips to trigger impulse purchase. Let’s check it out!
Tips to trigger impulse purchase to boost your online sales
#1 Tips to Trigger Impulse Purchase: Enable spontaneous purchases on your online store
The first tip is to create an environment that encourages your customers to make spontaneous buying as much as possible. So your job is to prepare a good-looking site with a good theme. Your site needs to be appealing enough so that your customers could be attracted right away and want to browse around for a while.
You can offer your customers free customer service, free updates, or a wide range of customization options where possible apart from necessary features of your products. Try to demonstrate your products well with images and videos. And always remember to ensure your page can load fast and everything is ok. You don’t want a customer just quit because it takes too long to load or to check out.
So, the first tips to trigger impulse purchase is to make sure your page makes impulse buying possible.
#2 Tips to Trigger Impulse Purchase: Try to focus on products with a low initial price
We have mentioned that it’s really important that you can understand your customers. Are they high-income or medium-income buyers? But on the other hand, it’s always a good idea to choose a product with a low initial price. Because it will be easier for you to earn revenue.
And don’t think that the more expensive products are, the higher the profit margin you will get. Even tiny things with low prices could bring your amazing profits. It could be double or more. So the tips here is to choose products with low initial prices to maximize your margin.
#3 Tips to Trigger Impulse Purchase: Consider where to place impulse products
The next tips to trigger impulse purchase is to carefully pick where to place your products. Because if you cannot choose the right place, nobody would notice your impulse products. In that case, you already know the result.
So make sure your impulse products are in sight of your visitors when they come to your website. Make your products look tempting and obvious. Then all the chances to sell them will come to you. If you still find it difficult to find a good place to display your impulse products, here are some of our suggestions:
- Near the most popular products or the best sellers
- On single product pages of related products so that they can bump into them while finding others
- Right next to shopping cart and checkout so that your customers can easily see them when they buy other things and just about to check out.
- Finally, make sure your impulse products are eye-catching on your page!
#4 Tips to Trigger Impulse Purchase: Give discounts on your impulse products
What else you can do to boost impulse buying? Well, another tips to trigger impulse purchase we would like to recommend is to give discounts on your impulse products. This is the best strategy to lure your customers to look at those products and buy them. Nothing is more appealing to a sale-off or discounts. Make the offer obvious to your customers. For example, when they are looking for a shirt, offer them discounts on coats as well!
#5 Tips to Trigger Impulse Purchase: Use fear-of-missing-our psychology
We have talked a lot about the fear of missing out. In this case, it is still a good idea to use this fear to encourage impulse buying. You are going to tell your customers that the impulse products are super popular but the stock is limited, or those products are low in stock. People would sense an urgency to buy something when there are only several items left.
Using this behavior is the perfect tool to persuade your customers to make spontaneous purchases from your website. So, the last tips to trigger impulse purchase we would like to mention in this list is to use sense of emergency to encourage your customers buying behavior.
Final word
More and more people are making impulse purchases every day. Today is the prime of online shopping. There are tons of products and stores for people to choose from. You could see ads pop up everywhere. On social media, in games, apps, everything.
This is the way to encourage impulse buying. Millions of products are offered every minute to people. And you could blend in with this trend to boost your sales and make more money. The key is to offer good products to your customers, make them appealing on your website, create a sense of urgency, and sometimes offer discounts. Those are some powerful tips to trigger impulse purchase for your online store. Impulse buying is a blessing to your business only when you know how to boost it and do it perfectly.
So hope this article will help you to think of the whole campaign for your own to attract your customers and persuade them to buy impulse products from you!
Private Agent for Dropshipping Success