As an entrepreneur, you may have heard about cross-selling. It’s a wonderful sale method to sell more and more products and gain more profits. But what is cross-selling and how to use it in your business? Let’s dive in and explore!
What does cross-selling mean?
Cross-selling is when you offer your customer extra products that are related to what they have purchased. In doing so, you can sell other items when people buy a product from you. For example, if a customer adds a pair of jeans to their cart, you can offer them a shirt or a cap. Cross-selling is used very commonly among brands to increase sales and revenue.
What are some good product ideas for cross-selling?
Not all products are good options to cross-sell to your customers. In order to choose your products wisely for cross-selling, you’d better have some ideas in your mind and make a list of those potential products to offer to your customers. And these are some types of those good products:
1. Offer the same products with discounts
This may be the simplest cross-selling technique that you can use. You don’t need to think of products that are related to the ones your customers have put into their carts. Your job is just to offer them the same product at discounted prices. This will encourage your customers to buy more with the discount.
But remember to keep in mind that it does not mean you can choose anything to cross-sell. It’s better if you sell regularly replaced items like socks, glasses sets and so on. As there’s a greater chance that they are willing to buy bigger quantities of them.
2. Offer extra accessories to the product
One more trick in cross-selling is that you can sell products that are related to the main one such as accessories or extra components. For example, if you sell makeup products, you can sell makeup bags. Just make sure to choose products that are good to go with each other. It’s better to check with your dropshipping agent first before offering to your customers. Otherwise, you will get bunches of complaints when your customers receive the product and the accessories but cannot use them together.
3. Offer complementary items
Just a bit different from the above, offering complementary items mean that you suggest your customers buy another product that has the same function or can pair with the original one. As when a customer buys a product, they may want something more to work with it. For example, when you sell gardening took kits, you can offer them vegetable growing bags.
4. Offer products that belong to the same niche
The next product type that you can cross-sell to your customers is the same niche product. That means, when they buy a cat bed, you can offer them a cat tree. They are much relatable to each other. And your customers are much more likely to be interested in those products of the same niche. They will not think of your extra products at the beginning. But when you remind them, there will be an urge to add these into their carts, especially when your products are cute or unique that can trigger impulse buying.
5. Offer the same product but with different colors
The last technique in cross-selling is that you can offer your customers the same products as they have bought but with different colors, or just a bit different in style. For example, when they add a white T-shirt into their cart, you can offer them that T-shirt but in black or blue color. Or when they buy short jeans, you can offer them long jeans of the same style. This will surely entice them to buy more and more from your store.