When it comes to persuading people to buy your products, the right Marketing Angles can make all the difference. Begin by looking deeply into these 8 Marketing angles to increase your sales revenue.
8 “Marketing Angles” tips to get closer to your targeted customers
“Marketing Angles” Tip #1: Speak the same languages with your customers
Use phrases that are meaningful to the reader if you want to personalize your content to their interests. Talk to them as if you were talking to them. Use the same vocabulary/language they would do to get close to them.
Take advantage of the data research you have. Keep things basic, honest, and new. Depending on your product and the expectations of your audience, you can choose the appropriate type of viewpoint.
“Marketing Angles” Tip #2: Talk to potential customers
Because different people have different perspectives, you can’t attract everyone with the same message. Before you go after your ideal consumer, make sure you understand who they are and what they like.
Making a comparative list can assist you in locating your target market. In constructing demographic categories, it’s critical to give current and prior clients the same weight. Instead of creating the ideal buyer persona, concentrate on knowing your ideal potential customer.
“Marketing Angles” Tip #3: Conduct your customer surveys
You can send surveys to collect your customers’ thoughts by email/google link. If necessary, offer them discount vouchers every time they complete your survey. Recommended questionnaires can be:
- Do you enjoy shopping at our site?
- Do you like our products?
- Why did you buy the goods from us?
- What nearly stopped you from making a purchase?
- Do you buy from any other brands?
“Marketing Angles” Tip #4: Understand your customers’ problems
Have a conversation with your customer to understand their pain issues before proposing your products or services.
Carefully choose who to promote your products to. Take the time to learn about their backgrounds and personalities. Learn more about their passions, their viewpoints, what is on-trend?… In case you may not have enough knowledge on what is trendy, you can ask your dropshipping agent for help. They would offer you some effective marketing angles.
The more you demonstrate that you understand your consumers, the more likely they are to trust you—and to regard your product as the ideal solution to their issues or needs.
You must communicate in their language and use their terminology. It’s at this point that the magic begins to happen.
“Marketing Angles” Tip #5: Review your messages before releasing
You’ll notice different themes and patterns when you’ve investigated your audience. To find out what works best, experiment with social media posts and ads.
Determine which messages are most powerful, and then produce marketing assets that reflect your best positioning.
“Marketing Angles” Tip #6: Always be trendy
You can’t just decide on a positioning or advertising angle and then leave it at that. Changes in the market will modify the needs of your target market, so you’ll need to adjust accordingly. Keep up with current events and make adjustments as appropriate.
“Marketing Angles” Tip #7: Research on your Competitors
Examining your competitors, to best know of them you can have a glance at the consumer reviews on their websites.
By completing this research, you may get a decent idea of what issues your clients faced before purchasing your product and how their lives are now. You may need to create a spreadsheet with all of your data to determine which messages are the most effective.
The following stage is to apply what you’ve learned to your marketing approach. Among other things, you may create Facebook video ads, write ad copy, and adjust the landing page. If your marketing strategy matches what your target audience wants, you’ll sell more. It’s as simple as that.
“Marketing Angles” Tip #8: Persuade them with simple thoughts
Make things simple: Everyone enjoys simple things. No one likes to put in more effort when there is a simpler alternative that produces the same—or better—results.
Providing a solution: Customers are aware of their problem as well as the remedy. All you have to do now is prove that you’re the person they’re looking for.
They value their time: Time is valuable in today’s fast-paced environment. It never hurts to emphasize the advantage of your product or service if it helps people save time in any way.
Encourage them to save money: Everyone loves to save money, so you can’t go wrong with this strategy. (However, you must be upfront about how much money they will save using your product or service.)
Shorten the time it takes to make a decision: Limited-time offers are difficult to ignore, but they motivate consumers to act quickly since they don’t want to miss out. To make the most out of this “now or never” approach, tie it to one of the marketing angles mentioned above.
Now, it is your turn to determine what “Marketing Angles” are appropriate to your business. Choosing the wrong methods can lead to failure in reaching out to your customers. Wishing you the best of luck with your sales.
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