9 tips to increase online sales for your store

Wondering what you can do to increase online sales? That’s actually the question all entrepreneurs want to answer. For dropshippers, you may seem to have limited choices on that matter. But there are still very effective methods to work it out. So, today, we’re going to discuss 9 things that can help bring you more sales to your online store as well as raise your conversion rate.

How to increase online sales

Tip # 1 to increase online sales: A simple & attractive design

The design really matters. A well-designed and attractive website can definitely play an important role in boosting your online sales. For your online shop, a web design is what customers first look at. You must have been trying to come up with the most appealing design for your page, however, it still can not work as well as you expect. Fortunately, you can always do a little research for it by searching on the web. Basically, we can rely on those factors which make an attractive design:

Colors

Colors are critically important to your design. They should be something between too bright or too dull. Using too bright colors which can tire your visitor’s eyes is definitely not a good idea. Neutral colors combined with some bright colors will a great choice. As for buttons, you should choose standout colors that catch your customer’s attention right away. Back or grey or any dull colors should not be chosen for those buttons.

Relevant photos

Visitors all adore beautiful pictures. So you should be picky about your pictures. You should take the ones that can tell a story, especially about your brand. That would be the best. Go for high-quality and interesting pictures also.

Logo

We all know that Logo is among the most important things to have a good design. Furthermore, the logo is your face. The logo shows the signature of your brand. The logo tells about you. So don’t pick up a logo which poor quality or not well-designed. Although a logo should tell important things about your brand, it should be as simple as possible so that everyone can easily memorize it. Have a look at Apple, Adidas, Amazon logos and you will understand what we’re trying to say.

Tip #2 to increase online sales: Make the checkout easy

If you want to increase online sales by getting your customers to make a purchase, try to make the checkout process easy for them. Imagine you are the customers and when you want to buy something, you have to complete a zillion steps to make the final step and get your stuff. It’s really frustrating, isn’t it? So, don’t scare your customers away by complicating things. Simplicity is the best and also the most effective.

By working on an easy checkout process, you stand a much greater chance to encourage your customers to make a buying decision. You can go to a successful store to see how its process looks like to get a friend to give an honest review of your checkout. Then you will be able to figure out how well you are doing and make some improvement if any. You don’t want to let your customers slip away because of such a thing.

Tip #3 to increase online sales: Build trust

The next tip that can help you increase online sales for your store is building trust in your customers. And testimonials from prior customers are the best one. Nothing can inspire sales more than positive reviews from other customers who already bought and used your products or services. Put some positive reviews on your bestsellers pages or the pages for advertising also. This will catch your visitors’ eyes and make a good impression on your brand right away.

Also, remember to add all necessary information like the core value of your business, your contact info, your address, etc. This information can give your customer a general knowledge about you and also make them feel you are a trustworthy store.

Tip #4 to increase online sales: Don’t offer too many choices

There is a surprising fact that too many options make us choose nothing. That’s so true since you will find it confused and too overwhelmed and end up with nothing at all. So don’t let this thing happen to your customers. Offering as many options as possible is not a good idea. You should just give your customers several good choices for them and never try to puzzle them with your offer.

Tip #5 to increase online sales: Offer a solution to your customers’ problem

As a seller, you all know that you’re not selling just a product. You’re offering a solution to your customers’ problems. You know their problem and solve it for them. So, try to give a coherent description of every of your product. Make sure your customers understand what your products can do to their lives and how those products will solve all their problems. Basic information is essential but not good enough, be creative and bring in a good description for your products.

Tip #6 to increase online sales: Use pop-ups and subscription forms

Almost all visitors to your website don’t buy at their first visit. That does not sound like a good fact. But you can do something about it. You can get your visitors back to your page with email marketing. You can use pop-ups or subscription forms to get your visitors’ email and offer them some discounts at the same time. This will make some major changes in your sales. It can also help with short-term goals. If a visitor cannot make up their decision and still on the fence, you can offer 10% sales off at their first purchase and convince them to buy. That’s definitely going to work well.

Tip #7 to increase online sales: Create a sense of urgency

Urgency can be a very powerful call to action. Many marketers use this strategy to promote their products. You can use time, quantity, or contextual limitations, just make sure to make it look real and it’ll work.

Tip #8 to increase online sales: Provide convenient payment options

Payment solution is another thing that matters, especially for worldwide businesses. You may encounter tons of challenges on payment gateways if you are selling internationally. Choose a trustworthy payment solution for your store. Paying with customers’ bank cards is the best option. You can go for Paypal or Stripe but can also consider the others.

Tip #9 to increase online sales: Make your store mobile-friendly

Nowadays, more and more people surf the web and make their purchases using mobile devices. That’s why you should pay more attention to making your page mobile-friendly. You should check the design, forms, and videos with different browsers on your phone to see if it’s good to go. This will get you surprisingly good results in terms of increasing online sales for your business.

Final word

Apart from an effective marketing campaign as well as good products and good services, it’d be much better if you know some tips to boost your online sales. Minor changes can also bring you great results. So keep in mind those tips that we have discussed above, and try out on your store, it’s time to act and get more money.