How to gain more credibility on your Facebook account

Since it is so important to your business to be trustworthy on social media nowadays, learning how to gain more credibility on your Facebook account is something you must master. Spending plenty of time on creating a strong business account with a logo and good marketing strategies will not ensure you a high conversion rate if it turns out that people don’t trust you. You only receive little response and interaction from them.

Then what is the reason and how to solve it?

The probabilities are your audiences don’t find you trustworthy enough to get them engaged in your page. Building credibility on your Facebook account also is the fundamental factor to build your brand image. Luckily, today we can rely on many advanced features to make the process of gaining trust easier. But first, we want you to understand how important it is to build trust on your Facebook account.

Why gaining credibility on your Facebook account is essential?

The more trustworthy your page becomes, the higher conversion you will get. If people find that your Facebook page is reliable, they tend to trust your brand name also. People also want to see relevant and authentic content, especially one that is shared by their peers. Once they find trust and interest in what you are posting, they will share it with their community. And in this way, your profile and posting keep being exposed to larger social media groups.

That is the reason why user-generated content is most trusted. This kind of marketing work better than any other kind. Beside extending your exposure on social media, it generates as many leads as possible to your marketing funnel.

How to build credibility on your Facebook account?

Always keep in mind that gaining trust in people costs you a lot of time and effort. So be patient and consistent with what you are doing until it pays you off in the end. And here are how to build credibility on your Facebook account effectively:

Establish Authority

Before talking about something, be an expert in the field first. You need to make sure everything you said is real and original, not a thing that you can fake it. Since people will not find you a trustworthy person if you are not real. Ensure you know exactly what are you doing and saying on your account in order to establish authority.

Lead by example

The second thing to keep in mind in an attempt to build credibility on your Facebook account is that you should always reflect what you are saying in your brand. For example, if you are saying your brand is the leading website design company in the industry then your page should look professional like that. Otherwise, it is impossible that your audience can trust what you are telling them.

You have to be the proof first of all before anybody else.

Build social proof

It is not easy to gain people’s trust though you have spent a lot of time building it. In this case, you can rely on social proof. People trust more when they see other good comments or recommendations from others, especially influential users or any expert in the field. For example, if you are selling cosmetics, then a beauty blogger recommends your products on their Facebook account, it is so obvious that people will believe in them and then have faith in your products and your brand.

Besides, testimonials and real-life examples from prior customers displayed on your website can also a good idea. Your audience will like to see content that is informative and valuable to them. And this is among the most effective way to gain more credibility on your Facebook account.

To be consistent

Another aspect of being real is to stay consistent. You should always be the same on every different platform. What you are doing when you are offline, online, on weekdays, or on weekends would be all consistent. This consistency enhances their trust in you.

So to build more credibility on your Facebook account, stay real, stay consistent, and be careful. A little unreal thing can take all this belief from you.

Interact with your people

With any platform you are using, like websites, Facebook, blogs, it is a way that you hold a conversation between you and your customers. You present information and offer to them and wait for their response. So be sure to make regular interaction with your audiences through contact forms, comments,…

Also ask people about what they are thinking about your content or website, then let them have the chance to answer and send queries to you. You need to make them feel that you are willing to listen to improve your business and invite them to involved in the process with you. Credibility on your Facebook account is something that you can gain through open and friendly conversations like those.

Respond with honesty

Another thing to build credibility on your Facebook account is to be honest. No matter how good is your product, customers can always have an issue with you. The thing is, you should accept and express your willingness to make changes and improvements rather than try to escape or deny it.

It’s not the perfect product or brand you have, though it’s impossible, it’s the way you solve your customers’ complaints that impresses them and create more credibility on your Facebook account. Furthermore, handling negative feedback with grace and wisdom also helps maintain a long-term relationship with your customer and build a good image of your brand.

Networking

Beside increasing your customers’ engagement, networking is another thing you need to focus on. You should ask to join any Facebook groups or forums to present yourself to people. You can not only attract your audience’s attention but also get closer to an influencer so that you can work with them in the future. Or they can just introduce you to their community and you will soon realize that you will get more trust from people in that way. This obviously will enhance the credibility on your Facebook account among your audiences.

What Factors Determine Credibility on your Facebook account?

We’ve been talking about credibility on your Facebook account and how to gain it to build your business. However, how can you know that your Facebook account is trustworthy? Below are the key factors that a reliable Facebook account should have:

Customer Ratings

The first factor is customer ratings. You will trust a company or a brand more if it receives many positive feedback and ratings. Same as Facebook account. Facebook provides this kind of feature to show that if a company is trustworthy by allowing people to give reviews and ratings about that company on this platform.

Customer Reviews

People rely on online reviews to decide if they can trust a product or a brand or not. Since reviews are experiences from real customers. Even you got negative reviews, don’t be panic. Since people will understand that all products can get a mix of good and bad experiences, as long as the final score is still high and acceptable.

Brand Story

Sharing your stories to your people is a good way to build credibility on your Facebook account. You can use Facebook story feature to tell your brand stories to audiences. You can share any important moments or your offers or any behind the scenes moments to get closer to your audiences.

Facebook Community

A community is a must-have for a trustworthy Facebook account. And faith can not be built without interaction. So try to interact and build a Facebook community so that people can feel you are always there when they need you. Also, share informative and attractive content to your community or any content that can solve their problem and encourage them to trust you more.

Response Rate

The response rate is important since people will expect they can receive your response quickly, Facebook allows response rate calculation too. It can show you how long it takes you to answer your customer’s queries. Of course, the faster you reply, the better. So this is a fundamental factor to define a trustworthy Facebook account.

Vanity Metrics

The final factor is vanity metrics. The more likes and followers you have on Facebook, the more trustworthy it seems to people. However, it should be the real number rather than the thing that you can buy. Spending money on your fans on Facebook is not a good idea. Instead, getting your real fans and followers will result in real interaction and relevance in your content.

Final Word

Trust obviously is so critical in your business growth. So building credibility on your Facebook account is undeniably an essential process. Credibility will bring you a good brand image, a good reputation on the market, and create relationships with your customers in the long term. And through this kind of word of mouth marketing, you can also get more potential customers for your company. Understand how to build credibility and factors of a trustworthy Facebook account will get you nearer to success.