Benefits of Online Marketing On The Most Popular Platforms

What are the benefits of online marketing? As an entrepreneur or a marketer, you might have your own answers in mind. But today, we will go into details on the benefits of online marketing on the most popular platforms which can be named Facebook, Twitter, Google Ads, Pinterest.

If you are still new to the business, we will give you a general idea of why online marketing is important to your business. In the past, companies had tons of other channels like TV, audio, billboards, and so on. Nowadays, with the emerge of the internet and e-commerce, marketers explore many more new channels. Let’s see how online marketing on those channels will contribute to your success.

Why does your business need online marketing?

1. Target your audience better

Compared to traditional marketing, digital marketing does have a huge benefit. If you are running an ad on TV, that means all people can see your ad, no matter who they are. They can be men or women, old or young. So you have less chance to narrow down your target audiences. Instead, with online marketing, you can just target the audience group you want. In that way, you can increase the conversion rate and cost-efficiency of your marketing efforts.

2. Better analytics

Every retailer or marketer needs and wants to analyze their customers. Though a lot of effort has been made since long ago, some still are not successful. But with online marketing, we can gather a huge amount of data on this for analysis. Based on this data, you can tell which ads actually work and which not, or which part of the ads work and which not, or how long site visitors stay on your page, etc. Online marketing can help analyze your customer behavior and give you a deeper insight to build your long term marketing campaign in the future.

3. Cost

One more benefit of online marketing is that it costs cheaper than the traditional one, which means you can save a lot of money, and also small businesses like dropshipping can afford it.

4. Time

If you want to run an ad in a TV commercial or magazine, for example, it will cost you a lot more time than it does with online marketing. Like on Facebook, you can start promoting within 24 hours rather than wait for weeks before your ads can come out on TV. Furthermore, marketers also can flexibly change their budgets immediately if necessary.

Benefits of online marketing with Google Ads

1. Large audience

When it comes to advertising, the more people see your ads, the better. Since it means you can get better conversions. So it’s important how many audiences you can reach with your advertising channel. In this way, Google ads is a very good option since it processes over 3.5 billion search queries per day. That’s an impressive number, isn’t it?

Besides, you can also run your ads on other Google platforms like Youtube or Gmail.

2. High relevance

You always want to target people who are more likely interested in your products or services, who might have searched for your keywords recently. That’s what Google can do. Google ads show up as a response to search queries. It displays your ads to people who are looking for those products or services and even people who want to buy the products right now.

3. Remarketing

Apart from all the great benefits as above, Google ads also offer remarketing tools. You can reconnect with visitors who went to your page then just left without making any purchase. Remarketing can result in sales if you do it effectively.

Benefits of online marketing with Facebook

1. Large audience

Just like Google, you stand more chances to get access to more audience when you run Ads on Facebook. With over 2.7 active users (as of June 2020), Facebook is always a good choice for your online marketing campaigns. Moreover, a great portion of Facebook users are using it on their mobile devices, which is also a good sign since most people now interact with shops and brands by smartphones.

2. Better communication

By running your ads on Facebook or having a business Facebook account, you can communicate with your customers more effectively to understand their needs and behaviors. Since all those platforms are originally built for communication, you can take the advantage of this aspect to build your brand image and create a good relationship with your customers. In addition, your customers will like to see the human side of your business.

3. Effective targeting

You should never doubt Facebook’s algorithms in targeting audiences who might be interested in your products. You can always improve your targeting with Facebook features to do it more accurately.

Benefits of online marketing with Pinterest

1. High purchase intent

People use Pinterest to share images. That’s why it makes people more willing to make purchases from Pinterest when it’s full of visual information. If you are planning to run ads on social media platforms, Pinterest can be a very good option.

2. Greater chance for new brands

When you need new ideas or products, you can go search on Pinterest. This is where new brands and new products can jump in.

3. Drive more traffic to your site

Can you imagine how many searches Pinterest have per month? It’s about 2 million. People using Pinterest are more likely interested in new products or ideas, so this is also a great chance to invite them to your page to see more and even buy an interesting product from you.

Benefits of advertising online with Twitter

1. Affordability

Actually, the cost per click on Twitter is quite reasonable. It’s cheaper than other popular platforms which make it affordable to small business like dropshipping.

2. Accurate targeting

By using keywords and hashtags when running your ads on Twitter, you can easily target your audiences more accurately. You can also aim at the ones who saw or engaged with your tweets recently. ,

Conclusion

In the era of online shopping and e-commerce like today, online marketing can bring you huge benefits at a cheaper cost than ever. You never want to miss out on the chance to make more sales by running your advertising campaigns on those platforms. Looking at what online marketing on the mentioned platforms can do for your business will help you understand why you need to put more effort and time into it. And understanding its efficiency and its importance will be the first step to your success in the dropshipping business.