5 Reasons use TikTok to promote your dropshipping business

Beside Facebook, Tiktok has become more and more popular these days with over 800 million active users all around the world. And that makes Tiktok one of the hottest platforms to advertise eCommerce businesses. And it’s great news for all dropshippers.

So today, we would like to go through the biggest 5 reasons why you should use Tiktok to promote your dropshipping business as well as some Tiktok ads that you could apply to your store. Let’s begin!

Why you should use TikTok to promote your dropshipping business

1. Tiktok audience is big and so diverse

Though 41% of TikTok users are aged from 16 to 24, the rest audience is from a larger age range, even millennial and older generations. They are from different locations, professions, social status, and so on. Don’t think that Tiktok is only for young people. That’s not true. In reality, more people are using Tiktok than you think. You can reach a diverse audience here. And it’s a good sign that you should use Tiktok to promote your dropshipping business.

2. Tiktok videos are entertaining

Recently, video content has emerged to be the most effective advertising content. As people prefer watching videos to reading texts and screening through images. Other platforms like Facebook, Instagram, or Pinterest have offered users more features to view videos and more importantly, ads videos. So does Tiktok. People can watch tons of ads videos on Tiktok and shop a bunch of things on it. Those ad videos are so appealing and entertaining. They make the products more attractive to buyers. And it’s time you should take the chance to use Tiktok to promote your dropshipping business.

3. TikTok ads do not cost as much as Facebook ads

According to the experiment conducted by Jungletopp, Tiktok ads bring far more results than Facebook ads with the same spending. And that’s another important reason why you should use Tiktok to promote your dropshipping business. Of course, you could use Facebook at the same time. But if you run Tiktok ads as well, you could expect even more.

4. TikTok will increase brand awareness

As more and more people are using Tiktok now, it’s a great way to improve your brand awareness by running Tiktok ads. You could use Tiktok to aim at a new and wider audience and drive more traffic to your website. You can have your dropshipping agent create high-quality ad videos, for example, and begin to run it on Tiktok. Moreover, people also share Tiktok videos on other social platforms when they like them. When you use Tiktok to promote your dropshipping business, it also means that you can reach people using other social media as well.

5. You could use TikTok in your influencer marketing strategy

You may have used Instagram influencers. And you could also use Tiktok influencers. Work with an influencer on Tiktok to market your brand and your products. And the results will not disappoint you. What is interesting about Tiktok videos is that it feels less targeted and less promotional. Then, people will feel more comfortable placing orders.

Moreover, Tiktok influencers can be just normal people. They may use unique and self-created content that can attract more audience as people would feel more relaxed and closed to your brand. It means you could use Tiktok to promote your dropshipping business and reach your customers in a very friendly way.

Types of TikTok ads that you could use to promote your business

Now it’s time to learn about some Tiktok ads types that you can apply to your store:

1. In-feed video

This type of video will appear on the native fees feed of Tiktok.

2. Brand takeover

This is the one that will appear on the screen of Tiktok. After a while, it will turn into a normal in-feed video.

3. Hashtag challenge

This type is interesting. It is created to encourage people to take the challenges and will appear in the Discovery section of Tiktok. You can make a hashtag challenge video and put your brand or logo in it. Then, when it goes viral, people will know and remember you.

Final word

Basically, we have gone through 5 big reasons why you should use Tiktok to promote your dropshipping business and what type of Tiktok ads you could use. Now you have more options for your advertising strategy. If you have not tried using Tiktok, you could use it from today and see what it could bring to you.