Are you new to the business? Don’t worry. Today, we will share with you top 15 eCommerce tips that you can use to start and grow your online business easier. As a beginner with not much experience, you may find it difficult to successfully start your dropshipping store and build up your brand. Or even with some experienced business owners, they still can make mistakes sometimes.

So that’s why those eCommerce tips are in place – to help you go through the selling process and drive more traffic, get higher conversions and of course, get you more sales and more loyal customers.

Visit us here – the best sourcing agent and fulfillment company in China to get more supports!

Table of Contents

15 useful eCommerce tips

1. Use long-tail keywords

You may already know how search engine optimization (SEO) can drive more traffic to your page. But today, we will talk about using long-tail keywords. It’s the first eCommerce tips. Then why long-tail keywords will work better? Well, because they are longer so they are less competitive compared to short and common keywords.

Furthermore, if people use long and specific keywords, they know exactly what they want and have a stronger drive to learn more about that thing and buy the thing. As a result, traffic that comes from such keywords converts much better than others.

2. Speed up your check-out process

Sometimes it’s just a minor thing that can drive your customers away. Your buyers can be very interested in your products then add them into their cart. But the check-out process takes too long or it is too complicated with a lot of necessary information to be filled. So they just give up at check-out step. In that way, you should have got more sales but then lose the chance.

Therefore, another eCommerce tip for all entrepreneurs is speeding up your check-out process so that your customers can have a good buying experience at your store. Make sure it simple and fast as well as there is no such thing as an ad to distract them.

3. Offer different payment methods

Payment method plays an important role in the sale process. Let’s say a buyer wants to purchase some products from your store. But when they check out and realize that your store only accepts one payment method that they don’t have. Then they can’t buy from you. So, in order to pave the way for more sales to come, you should not let payment method in the way.

Instead, you should offer many options for them to choose from, not just only a Paypal account or bank card. You will not want to lose your customers for a technical problem like that. So, the next eCommerce tip we have for you is to provide as many payment options as you can.

4. Use retargeting ads

You may be focusing much on how to attract potential customers to your store and get more sales. Many ads target people who might be interested in your products. But retargeting is no less important. Retargeting can also bring you more sales for getting back to those who have visited your site but didn’t buy.

So, using retargeting ads is another useful eCommerce tip you can use to boost your sales. Targeting those who visited your store, viewed some products but then left is to keep popping up your offer while they are visiting other sites, and remind them of yourself. Maybe they want to wait for any other occasion or save more money to buy from you. Just remind them that they’d better buy your products now.

In that way, you can drive those people back to your page and can get some sales eventually.

5. Notify your visitors of recent sales

A simple eCommerce tip that can help a lot is using people’s fear of missing out. People are afraid to miss out on any good chances or good offers they might get. So, your job is to make a pop-up telling that another customer has made a purchase right after a visitor comes to your site. That makes them think they might get there a little late and need to take action immediately.

Or you can use pop-ups to inform them of your discounts. They definitely will not want to waste such a good deal before it’s gone.

6. Make your site faster

Your customers will not be patient with slow loading pages. So if your page does not work fast, they will soon leave. There are tons of other sites out there they can visit instead so they don’t have to merely rely on you. In this case, make sure your page load fast enough to keep your customers stay.

So, the next eCommerce tip is that you should make your page as fast as possible rather than expect them to wait for a few more seconds.

7. Use customer reviews

Now with a lot of ads and businesses running, people don’t easily trust you. They never think that business will tell them honestly what is going on behind. But other customers will do. So, in order to build trust among your customers, you should use reviews from your real customers on your ads or your website.

That kind of marketing is much more effective than you telling about yourself. Customers rely on real experiences. So, a great eCommerce tip is to encourage your customers to leave a review on your products or your store and show those reviews to your customers on ads or simply on the customer review section on your store site.

8. Cross-sell

It’s good if a customer sees your ads then buy one product from you. But you can boost even more sales by offering them other products related to the one they have chosen. That’s called cross-selling. The principle here is to encourage your customers to buy more and more. If they add one product to their cart, you offer them other similar products or any other products that can go with the initial one.

That’s a very useful eCommerce tip you can use to sell more.

9. Create a sense of urgency

The next eCommerce tip is to create a sense of urgency. It’s related to eCommerce tip #5. Since using this tip, you are also using people’s fear of missing out. Nobody wants to miss a discount when the item is low in stock. A sense of urgency encourages visitors to make a purchase decision much faster as they don’t want to let a rare possibility slip out of their hands.

10. Use exit-intent pop-ups

Don’t think that if a visitor is about to leave your site, there’s nothing you can do to make them stay. In fact, there is one thing! This is to use exit-intent pop-ups when they are leaving your page and offer them a discount or a special offer. That will definitely make them change their mind.

11. Use seasonal offers

You can offer seasonal offers on special occasions like Halloween, Christmas, New Year, etc even though your products have nothing to do with those. Why? Since your customers always expect sales and discounts on those occasions, especially Black Friday or Cyber Monday. So don’t miss a chance to get more traffic to your site and get many more sales for your store.

You should also decorate your site properly and prepare a good advertising campaign for those holidays to attract your customers. That’s a great eCommerce tip to use to boost your sales on seasonal occasions.

12. Do more than you promise

When it comes to promises, you should not only try to keep them but also do more than what you commit to your customers. Since overpromising can affect your reputation badly, which will bring you big troubles to your business.

So try underpromising first. Then do a lot more than what your customers expect from you. You can surprise your customers with free shipping, discounts on larger orders, or small gifts in packages and so on. Such actions can get you a lot of loyal customers and brand advocates from random buyers. So don’t hesitate to use that little eCommerce tip in your campaign.

13. Give a better product description

People want to know everything about your products like sizes, weight, materials, or their usage when they want to buy certain products from you. So it’s better to give your customers a clear and informative product description that can tell anything your customers need to know.

Show your customers how your products work and how they can use them in many ways. Give them as many details as possible to give them a clear image of your product. As they are buying online and cannot touch nor see them in real life. So this is important to give them a better description. Though it sounds really common, it’s really an effective eCommerce tip for your business.

14. Use videos and GIFs in product descriptions

In purpose to give your customers a better view of your products, you’d better use videos and GIFs in your product descriptions as well. Videos are the best way to show how your product functions in an effective and fast way. Short videos and GIFs will demonstrate your products really well.

15. Use SEO titles that describe solutions

When you write SEO titles for product pages, try to make them a description of a solution to your customers. Do not just describe features of your products. People want to know how your products can benefit them and what they can do to change their lives. Showing your customers that your products can solve their problems is the best way to catch their attention and stimulate them to buy the products.