It’s been a really tough year. But thanks God it’s coming to the end. And there’s a lot of updates, including some Facebook updates which were just released in 2020. For many marketers, you will soon realize that those changes are going to have a significant impact on your business. So let’s explore what are those updates and how they can affect your dropshipping store.
1) Facebook Business Suite
If your dropshipping store is on both Facebook and Instagram, well, then here’s the new feature for you – Facebook Business Suite. It’s great since you can save much more time when managing your pages on Facebook and Instagram from just one dashboard. Business Suite also allows you to post, send messages, and do advertising which also benefits you in running your business on both apps with less trouble.
You can compare your store performance and schedule the same post as well on those two platforms at the same time. You can check if Facebook Business Suite is available for you or not by going to business.facebook.com. Or you can easily see it on the Pages Manager app (on mobile) if you are using the app.
With this new Facebook update, you will find it easier to manage your business on multiple social networks.
2) Instagram & Facebook Shops
If you are a business owner, you might like this Facebook update as well. It’s the Instagram and Facebook shop. By using it, you can sell stuff right on the networks. Basically, you need to create a product catalog using Facebook Business Manager and then submit your shop for review. If everything is ok, your shop will be approved. After that, you can use Shopping Tags or stickers on News Feed or Stories and then get your sales!
It’s undeniably a wonderful feature, especially when you sell apparel, jewelry, or home decor, or any other visually pleasing niches.
3) Limitations on the ad volume per page
This is the biggest Facebook update released this year you should know. Facebook will put limitations on the ad volume, which will definitely have a huge impact on your advertising campaign by affecting your number of ads you are running at the same time per page.
To give more details, below are the ad limit numbers:
- For small to medium-sized pages (with less than 100k$ ad spend in their highest spending month over the past 12 months): The limit number is 250 ads per Page.
- For medium to large-sized Pages (with less than $1M ad spend in their highest spending month over the last 12 months): The limit number is 1,000 ads per Page.
- For larger pages (with less than $10M ad spend in their highest spending month over the last 12 months): The limit number is 5,000 ads per Page.
- For largest pages (with $10M or more ad spend in their highest spending month over the last 12 months) The limit number is 20,000 ads per Page.
The reason why Facebook updates this feature is that they claim that ad volume does not tell much about the performance. HIgh ad volume doesn’t mean high performance. You may think that the more ads you are running, the more sales you will get. However, it’s not the way it is.
In fact, as Facebook says: “We discovered that four in ten running ads fail to exit the learning phase, and many of these ads come from advertisers running too many ads at the same time. For this reason, we’re implementing a limit on the number of ads each Page can run at once.”
Since the more ads are shown, the better the system can optimize their performances. If too many ads are being shown at the same time, then fewer of them exit the learning phase.
4) Connecting with businesses on WhatsApp
If you ever wanted to connect with your business on WhatsApp but you couldn’t, then it is good news for you. It’s totally another fantastic Facebook update. You can do it easily with just a QR code on your site, FB page, or in a chat with a client. It helps your customers reach out to you more easily and makes them more ready to buy from you. Moreover, you can also share your business catalog or promote your products Facebook links on Whatapps.
5) Restrictions on text content removed
Another Facebook update is that they no longer put a ban on ads that include more than 20% text in the main images. Finally, advertisers now can use text freely in their ads without getting disapproved by Facebook team.
However, it doesn’t mean that you should go for a big change in your ads regarding the text thing just because you can do it now. Actually, the text rule was to make sure the media space not cluttered and bring in a pleasant experience for Facebook users. You will see that the less text you have in the image, the more clearly your customers will see it. Instead, you’d better keep things simple when it comes to advertising creatives in spite of this Facebook update thing.
6) iOS 14 update
Recently, the upcoming iOS 14 update is a good news for users who care about their privacy, but not for advertisers. Why? Since the update asked users to opt-in to data collection. And then, as a result, they don’t have to look up how to opt-out themselves. This thing may cause a lot of automatically opting-out to anonymous data collection by users so you will not be able to show them retargeting campaigns based on their actions on your site anymore.
So, you should be prepared for it. Just need to monitor your campaigns closely to amend them promptly where necessary.
Final words
Either you are a business owner or a marketer, it’s critical to get hold of those new Facebook updates so that you can plan for your advertising campaign on Facebook if any. Understanding what’s going on and how it can affect your business will get you more prepared to take a bigger step in your business as well as for any problems coming up.
Every once in a while, Facebook updates new features and they will either help you to manage your advertising campaign more effectively or will put you in a tougher situation. But it’s not the thing. The thing is you make sure to catch up with Facebook updates and get ready to steer your business with it and will see that you are getting better and more experienced over time. And your business is all ready to grow even more.
Private Agent for Dropshipping Success