Best email marketing tips in 2021 for your dropshipping

Planning to boost your sales and increase the revenue? Our article today on how to implement the best email marketing tips in 2021 for your dropshipping store will be a must-read. Promoting your products and your brand has never been an overnight thing. First, you need to have good products from a reliable agent for suppliers. Then it requires research, planning, and productive implementation with some useful tips.

Today, we will focus on giving you some ideas of effective email marketing to grow your email list, successfully engage your customers, improve operations through automation and bring back your lapsed customers. So, let’s scroll down and check it out!

Best email marketing tips in 2021: How to attract your customers’ attention

Use an intriguing subject line

Our first advice on the best email marketing tips in 2021 will be relating to the subject line. There are tons of emails coming to people’s mailboxes every day. They hardly have time to read the details of them all but will only skim through the subject line to decide if this is an important or interesting email that they want to learn more about.

Therefore, before talking about the content, you should come up with the best subject line which will attract your customers’ attention right away. The job of the subject line is to force the customers to click on the email and read the whole body. So it must be well-written, intriguing, and interesting but not too short nor too long. And don’t overuse the techniques either.

Do the same to the preheader

Apart from the headline, your preheader is equally critical. A good preheader will support your subject line and do its part in drawing your customers’ attention. It can boost the “open rate” of your emails and increase the traffic to your page. Without an effective preheader, the rate will decrease significantly.

So do not underestimate your preheader and spend time working on it so that it can provide additional key information for your customers on the subject. Working on a good preheader is our next recommendation on the best email marketing tips in 2021.

Email new contacts within 24 hours

In a competitive market, who is faster will win. So if you have a new subscriber to your newsletter or anyone signing up for an offer, try to send them a promotion email within 24 hours. If you want to do branding or setting expectations, it is a great opportunity that you don’t want to miss out on.

When your customers take any action, offer them something by sending an email to push it to a further step and engage them in the shortest time. It’s also a good idea to set automated email when this happens so that you won’t miss the time. It’s the next up best email marketing tips in 2021 to email new contacts within 24 hours.

Best email marketing tips in 2021: How to inspire readers’ action

Make sure your emails look professional

One of the best email marketing tips in 2021 is to make sure your emails look professional and clean. It will be a bad idea if your email sounds like a draft or written by an amateur. Engaging your customers by the heading is just the first step. In order to encourage them to take action, your email content must be interesting enough.  Below is how you can do that:

First, use short paragraphs and highlight the keywords related to the headline so that when your customers skim through it, they can grab the idea quickly with no effort. No one wants to read a long email with no key points or highlights. When they read, they just look for some important keywords to catch the meaning.

Second, use bullet points to help them follow the content easily rather than just use long sentences. People prefer jumping to the main points directly.

Lastly, use pictures in your message so that they can understand it easier. Pictures also make your email look more lively and not boring. You can also use GIFs to attract their attention or impress them with your product’s features demonstrated by those GIFs.

Imagine you are writing to them as a friend

Trying to be professional does not mean being dull. Wearing the company’s coat can make you sound cold and distant. So, the next of the best email marketing tips in 2021 here is to write to your customers like a friend. Reading a warm, friendly email will give them a closer feeling. If they don’t feel relatable to that, they will not be interested enough to read the whole body and take any action.

So, remember not to use big words, try to be friendly and appropriately intimate, and make your email a little personal. If you dont want them to delete your emails in one second, this is one of the best email marketing tips in 2021 you should use.

Improve your promotional emails

The best email marketing tips in 2021 here is to send promotional emails when you have a deal that you want to inform your customers such as Christmas sales or seasonal sales and so on. So there are some ways to optimize your promotion emails and here they are:

New products (or services)

It’s always good to send your subscribers on new arrivals. Updating your customers about your new products or services is a way to remind them of buying from you. If they have bought from you and like your products, there are greater chances that they would purchase again.

Time-sensitive deals

One of the best email marketing tips in 2021 is to send promotion emails with a limited offer on products that your customers are interested in. Give them a discount offer will be the best solution to encourage their purchase action.

Subscriber-only discounts

Offering an exclusive offer will give a special feeling to your customers and make them feel like to take the chance and buy the products from you. Send some discount codes to your subscribers only, and you will see the effect.

Seasonal promotions

A very traditional way to boost your sales through email marketing is to send seasonal sale-off offers. When the Black Friday or New Year holidays come, it’s always effective to give your customers the chance to buy more and more. Those seasons are the best times to boost your sales and increase your revenue.

Include interesting links and calls to action

The goal of email marketing is to drive more traffic to your page and urge buying action. So, remember to add some buttons to give your customers the opportunities to interact and click on the links leading to your website such as “Check out now” or “Buy it now”.

Create urgency sense

People are afraid of missing out on good chances to do something. Understanding that, you can use that thinking to encourage people to buy more by creating a sense of emergency. Send them an offer that only stays valid for a period of time. This will urge people to take action right away in order to get the offers. You can use phrases like “Hurry”, “Do it now” for example to put your customers under pressure to take action.

Best email marketing tips in 2021: How to stay reader-oriented

Test, test, and test

This is not just the best email marketing tips in 2021 that you can use, it’s the general principle for everything you do. You will not know if it works or not without testing carefully. Never send out anything without testing it first to make sure it will work effectively.

You can send the email to your personal account first to see if it is ok to send out to your customers. Try many devices and apps to make sure everything is in order. Make sure that all the links are fine and the content is neat, clean, and professional. There must be no typo or font errors and anything else in the email fails. Sending mass emails is nothing like sending a single email. So it’s better to double-check everything rather than failing to impress your customers.

Send emails regularly

The key here is to remind your customers repeatedly. So sending emails to them regularly. If not, when they forget about you, they may think that your emails are not important to open. And then you have missed a chance to buy your products.

Do not scare away your subscribers

Another best email marketing tips in 2021 is to when to stop. You dont want to scare them away by spamming their inboxes or giving them an email flood. Avoid being irritating and annoying to our customers. It is the last thing you want to do to gain their love and engagement.

Include links to your social media profiles

Beside driving more traffic to your site, it’s also important to interact with your customers on social media platforms. So remember to include your social media profile links in your emails. They can forget to visit your website or check their mailbox but your appearance on social media will remind them all the time.

It’s a good idea too to ask your customers to share the offer or share your profile on Facebook to get some discounts. This is a traditional yet effective way of branding and marketing.

Best email marketing tips in 2021: How to manage your campaigns

Maintain your email lists

It’s important to work on your email content, and it’s also essential to manage your email list. This does not sound like one of the best email marketing tips in 2021 you can use but in fact, it is. To maintain a good email list, you need to delete bad emails including people who ignore you or mark your emails as spam. There’s no chance that those people will pay attention to your email and take any action. Furthermore, those accounts can affect your reputation.

Instead, focus on those who are more likely to reach. Target the right person is better than aiming to more people.

A/B test your email copy frequently

To improve your campaign, one of the best email marketing tips in 2021 is to do regular split testing. The more you test, the closer you get to the perfect campaign. You will understand why you succeed and why not. You will be able to see your issues and can work on how to fix them. You will be able to know where you can improve in your campaign and make some changes to get better results.

You will need to take action based on statistics and facts rather than guessing or intuition. There are some elements you can test which include: from line, subject line, preview text, and call to action. You’d better test one element at a time to get the most reliable and accurate result.

Optimize for mobile

Most people now use their phones and tablets to view emails. So make sure your emails look good on those devices. If not, you will miss a large number of clicks. It sounds really simple and small but it’s important to be the best email marketing tips in 2021.

Make sure your emails do not look like spam

If your emails come to their junk or spam mail, there’s a great chance that your customers will never open them. So it’s really critical to make sure your emails come to people’s main boxes. Avoid using caps, too many exclamation marks, or hyperbolic phrases.

Final word: Best email marketing tips in 2021

Using effective email marketing will be your priority if you are running dropshipping business. Understanding its importance, we have gone through the best email marketing tips in 2021 that you can use to boost your sales and increase your revenue beside raising awareness of your brand. Hope those tips will help to improve your marketing campaign and get you fruitful results.