5 Facebook Ads Updates That You Should Know

Since iOS update, Facebook Ads itself also has a lot of updates recently. Facebook never stops to make improvements and makes us amazed by its efficiency and growth. The world keeps changing every day. People have higher and higher demand every day. And so does Facebook.

So let’s learn about the 5 latest Facebook Ads updates that we think you should know as below.

5 Facebook Ads Updates

You may already know that iOS14 update has a big impact on your life. We have discussed this in some of our recent articles about how iOS 14 will affect Facebook Ads and how you can fix it. With the change, your marketing effort will never be like before. However, you will soon get used to this situation. And beside that, these are the big and important Facebook Ads updates we would like to share with you:

1. Tracking results will be calculated differently

For iOS 14 devices that block data tracking, Facebook uses a statistical algorithm to count the results, leading to inaccurate data and delays compared to before. Like we have shared, you will need to change your ads running actions forever to cope with this. And you will need to combine other tools as well to make sure the data tracking is as accurate as possible. So, this still seems like one of the biggest Facebook Ads updates so far.

2. Events that have not been prioritized can still run Ads normally

Events that have not been prioritized in the set of 8 events can still run Ads. But it will not be displayed on iOS 14 devices. That means if you do not set the priority, or do not select the event in the priority list, you will not be able to show your ads to the group that buys the most. So, keep in mind the Facebook Ads Updates to set your ads accordingly.

3. Event changes will not pause Ads or make you wait for another 72 hours

 

That is, the change will be made immediately. Your Ads won’t be delayed or you don’t have to wait when you edit the events. But if you want to make another change after the first one, you have to wait for 72 hours.

4. Ads can run with Events or Domain that have not been prioritized

Previously, ads will be paused with events or domains that have not been prioritized. But now you still set ads to run normally. Just one thing to keep in mind is that ads will not display on iOS 14 devices. So next time when you set your ads, remember these changes so you can customize your ads to serve your intention.

5. Custom Audiences Size plummet

Because Audiences using iOS 14 may not be counted, this makes it very difficult for Remarketing and Lookalike campaigns. As those campaigns have lost 50% efficiency. That may not seem like great news. And you’d better prepare for it.

Conclusion

Those are the 5 Facebook Ads updates that we find very important. Those updates have affected Ads running of everyone. Learning about what has changed about Facebook Ads will help you run your Ads more effectively. Especially now with the iOS14 update and a lot of changes recently, you will need to keep an eye on your Ads and be active to update yourself more.

Keep following your dropshipping agent or dropshipping blog to see if there are any solutions and good suggestions for your Facebook Ads as well. Finally, hope this article is useful for you and that knowledge will help in your marketing plan and business growth!