How to create a compelling product description?

In one of the last articles, we have learned how to compile 5 websites with good product descriptions that you can use to create your own. Today, we will continue this topic by discussing how to make a compelling product description based on what you found last time. So let’s dive in!

How to create a compelling product description

First, you bring up 5 websites with good descriptions of your product that you have found last time. In this case, our product is the eyebrow fork tip pen or Microblading waterproof pen. Look through all those 5 websites and see what best in each description that you want to take. Not all factors in those descriptions are the best. There are a lot of things that could be better. So just take out what you think is the best to make a compelling product description for yourselves.

In order to create a compelling product description, you need to go to your online store. Over here, we would go to the app Oberlo and import the product from AliExpress into our store. In case you have not created your own store, you could begin now or seek help from your dropshipping sourcing agent to create one.

Once you imported the product from AliExpress, the description will be there too. But you won’t need the AliExpress product description, so delete it all. We will fill it in later. Next, you go to the Variants. Here, you will set up the price for the product. Typically, we don’t recommend trying the suggested price. When you test the product, you should try the low prices first. If it doesn’t work at the low prices then it will not work at the high prices. Next, go to the Images and choose the images that you want to import.

Finishing all other things, so now we come back to the compelling product description part. Go through each of the 5 websites that you have pulled out. There are a few benefits, a few paragraphs, a few pictures, a few GIFs that look good. Choose a bit of them and add to your own.

For example, this picture looks so good. It lists out all the eyebrow problems and when people see it, they will think: Oh, this product is for me! So we will take this picture.

This description tells the features of the product very well. There are also the steps to use over there just to show that it’s very simple and easy to use. So we can take this one as well.

Here are some good reviews that you can use in your compelling product description. You can write it by yourselves. So we save it down. Short later, we will show you how to create reviews on your own.

Now we go to the main part. One thing we would like to do is that on top of the description, we have a headline that tells the main benefit of the product. People buy not because the product is cool, not because of sale, but because they want thicker and waterproof eyebrows. We also do that in the main body of the product description. Explain the benefits of the product and why people should buy the product. So look at the below, you will see the first paragraph tells one benefit of the pen that helps make your eyebrows look natural.

The next paragraph, again, emphasizes the benefit of a supernatural look, versatility, lasting all day without smudging and being superior to others. It said natural look over and over again because it’s the main benefit of the product.

After choosing all the best parts, you combine them all and organize them like: paragraph, then picture, then paragraph, then picture. And in the text, remember to talk about the benefits, what people will get with the product. Sell true emotions of the true benefits of the product.

Next, as we’ve mentioned, we are going to do our own reviews, which is an important part of a compelling product description. Look at those good reviews and you are going to copy from those, save the picture as well.

Then you go back to your store and scroll down to the bottom where the reviews part is in there. Use the app Loox – Photo Reviews to write the reviews.

You click “Write the reviews”, paste the comment and upload the photo you downloaded. Choose 5 or 4 stars. In the name and email address box, you just need to choose a random name and type anything in the email.

Keep doing it and add some more reviews and you will have this. We have copied those from other websites and make them ours. These reviews are social proof. So try to make them look real. Add some random names and make the reviews are about all the factors like the product, or shipping, or anything like that. And that is what a compelling product description is all about. Make people trust and want to buy the product.

Now that we have talked about how to create a compelling product description using 5 good descriptions from other websites, hope this will help to create your own or help to improve your description as well.