How to find visual content for your ad

We are guiding you through the process of making an advertisement on your own. Once you finished creating your ad copy, it’s time to find visual content for your ad as well. So in this article, we will show you exactly how to go out there and search for the video to use for your own content.

How to find visual content for your ad

Our product will be still the eyebrow fork tip pen. Right now we will go to Facebook and find videos to use for our ad content. Type the keyword in the search box and then many related videos will be there. Sometimes, it’s not quite easy like that. That’s why we would use Youtube then. Youtube will have a lot more videos than Facebook. We can use many sources to find the visual content that we want.

Look through some of the videos. Some may be too slow. We would not recommend slow videos since the audiences may not so patient. We don’t take the text, either. Since we will add our own text into the video. We are just looking for the visual content from which we can make our own ad. So that’s why we would skip all the videos with the text. We will need the ones without text. So we go ahead with Youtube.

Search for “eyebrow fork tip pen” and look for some visual content that we can use here. One thing we are really skeptical about using content on Youtube is that normally we don’t have the copyright or anything to use them. But for this case, there are thousands of Facebook accounts that also use the below content from this Youtube channel so you might not too worried about it. This seems to be a high-quality video so it’s good to use.

So next, we are going to download the video. Keep looking for a few more videos of the eyebrow pen that we want to take some visual content from. There can be different ways of use or different interesting feature of the product. Or they are the same content but from different girls. But it’s ok. You can take that as social proof. People will see that: “Oh, a lot of other people use it. So I can use it, too!”

After you have found and downloaded some videos of your product, you would proceed to create your own videos by cutting them off and piecing them together.

How to trim your video

If you can have your ad creatives done by a private agent dropshipping, then it’s good. But if you need to do it yourself, we would suggest you use animoto because it is much simple and effective at the same time. First, you can sign up to this site and it’s free. It has a lot of available templates that you can use for event, behind the scenes, or product promotion and so on.

For our video, we would choose product promotion. There are many options here. But we would go for Product Intro.

Then you click “choose template”. From here, you can upload your own visual content which can be photos or videos. So we would choose the videos that we have found on Youtube back then of the eyebrow pen. The original videos are several minutes long so you have to trim them down to 3-5 seconds. You just click “Edit”, drag it back and forth to choose the right angle if you like.

Click “Trim video” and choose the time in the video that you need. Then hit “Apply”.

Keep doing that until you’ve got all the parts to make your own video which is about 20-40 seconds long. In the below example, you can see it’s 31 seconds long, so that is a perfect presentation of your product.

We would recommend your video should be between 20-40 seconds long. Keep it fast-paced and changing all the time. It would be more effective. You should mix up with many angles, many people using the product to show your customers how to use it exactly and why they should buy it.

So, we have talked about finding visual content and trimming your videos to make your own ad. Those are the first steps of creating your own promoting videos of your product. In the next articles, we would discuss how to add text to the videos to make a complete one. For now, if you have any questions, please let us know.