Dont you know that people tend to buy things after they see them on Pinterest? That’s why today we will discuss how to sell on Pinterest which is a very interesting topic to every dropshipper. Pinterest is becoming more popular these days. Apart from Facebook and Instagram, you can also promote your products here to attract people’s attention and lure them into buying from you. In later parts, we will discuss further how you will boost your sales on this social media platform.
#1 How to sell on Pinterest: what pin types you should use
Rich pins
This pin type allows you to provide information about your products such as price, material, and so on right on your pin. This is free and automatically shown up in the feeds. So, in order to add a rich pin, you will need to:
First, you should mark up your product with meta tags
Next, you add the URL of the page to the Rich Pin validator tool
Finally, you click the ‘Apply” button after finishing everything else.
Buyable pins
Buyable pin is the pin type with the “Buy it” button on the top right next to the “Pin it” button. This is why they are called that way. But unfortunately, this type is only available in the US.
Promoted pins
This is a great tool you can use to attract your audiences to your account. If you’d like to attract more Pinterest users to your account or website, promoted pins are a great tool to use. It is much easier to add followers and increase sales. Also, promoted pins are super easy to set up in Pinterest Ads Manager.
‘Shop the Look’ pins
This pin type makes it so much easier for Pinterest users and also for any business account by showing the pictures and the price right below. So if people see a picture and they like it, they can just buy from you with no effort. This is an amazing feature.
#2 How to sell on Pinterest: the ways to utilize the platform productively
Here are some tips that can help you use Pinterest more effectively in promoting your business and getting much more sales:
Take care of your Pinterest profile
Well, first, you should create your own business account if you’re asking yourself how to sell on Pinterest. A Pinterest business account will give you more chances to explore more features like analytics or top pins, which a personal account cannot offer you. You can also link your store to the business account. But if you want to start off with your personal account, there are ways to convert it into a business account.
Next, remember that your social media account should be easily recognizable by your customers. You should choose a logo as your profile picture, an optimized biography, and the right contact information available.
Once you have your business account ready, you’d better claim your website following instructions from Pinterest.
After that, don’t forget to remain active by posting regularly or commenting on other’s pins, re-pin others’, and so on. Try everything to make your account noticeable.
Create your own boards
The next thing you should note down on how to sell on Pinterest is to create your own boards. Especially ones that attract people so that they can follow you. So, you need to think yourself what kind of things that people are really interested in.
Use keywords
Well, don’t be surprised! Keywords not only work on Google. Pinterest is also a visual search engine. And keywords are essential to get your post on top on Pinterest. That’s why this is the next thing on how to sell on Pinterest.
We understand that working on keywords can be hard sometimes, so we would like to help you with some of our suggestions below:
Title
When they scroll down on Pinterest, a title is the first thing they will see. So you should work on the titles to ensure those are exactly what your audiences are looking for.
Description
Add your keywords to the first 60 words in your description so that your post will appear on top when people are searching for the keywords.
Hashtags
Hashtags can be used on Pinterest, too. So don’t ever waste the great opportunity to add some niche-related hashtags at the end of your pins.
URL text
Remember to add your keywords to the URL so that Pinterest will see that your post consists of some valuable information on the topic.
Engage with your customers
It’s always effective to not so focus on selling. People may feel overwhelmed and not comfortable when being bombed with a lot of promoting posts. So, one thing that we recommend all entrepreneurs is to engage with their customers. This is not a new marketing strategy. A lot of marketers do that all the time. So, same with tips on how to sell on Pinterest, you also should communicate and build relationships with your customers here.
Once you have engaged with your customers, sales and revenue will follow. In addition, you will successfully build up your brand and reputation. It’s a long-term strategy. That’s why you should have a mix-up of promotion and non-commercial content in your pins. Another suggestion is to use Gift tab, which is a feature that allows users to search for gifts.
#3 How to sell on Pinterest: Build up content
First of all, you know that Pinterest is a visual platform, this is where people save what they like as pictures or videos. So, one tip on how to sell on Pinterest is that you should build up your content by making your post appealing to people. Here are some ways you can do that:
- High-quality photos
- Well-designed graphics which match with your branding
- Bold colors and fonts
Keep in mind that those are just the basic requirements for professional and good-looking content. You should work on your content much more to make it perfect and totally attractive to people.
To give you more details of a good post, we have included here some tips based on Pinterest’s research findings:
Add your logo
You should add your logo on the top of your pins. In doing so, you will remind people of your brand gradually.
Highlight your product
You can put your product photo as the center point of the pin to make it the main point of the image.
Add context
Apart from adding your logo and highlighting your product, don’t forget to tell people how to use it by adding context to your pins.
Have a schedule
We always recommend that you should create a schedule and follow it strictly on planning your content. Posting on time will definitely benefit you in followers.
Be informative
Remember to include pricing as well as the product information in the descriptions section of your pins to provide people full information about your products.
How to sell on Pinterest: Final word
Above are some tips on how to sell on Pinterest effectively. If you are already running promotions all over other platforms like Facebook, Google, Instagram, etc, it’s time to conquer a new channel. Pinterest has proved itself to be a promising social media platform for any dropshipper. It’s simple to use and offers various interesting features. It’s more and more popular among internet users.
So, we hope that those tips on how to sell on Pinterest will help you set the very first step to boost your sales and build up your brand on this new channel. Work on the pin types you should use, know how to use the platform effectively, and build up your content are the 3 main tips on how to sell on Pinterest that we would like you to focus on. Good luck with your marketing strategies and your dropshipping business.
Private Agent for Dropshipping Success