8 Important Reasons Why You Need Instagram for Your Ecommerce Store

Instagram has become one of the most popular social media platforms today.

In the past few years, businesses have been on a quest to find a way to crack the code and make the most of its potential.

When used correctly, Instagram is now one of the most powerful tools for ecommerce stores to sell products and engage with followers.

It’s a place where you can showcase your products and communicate the story behind your brand. In other words, it’s an excellent way to show your customers what life is like with your products!

If you’ve been thinking about incorporating Instagram into your marketing strategy, it’s time to leap.

Not quite convinced yet?

 Eight reasons why you need Instagram for your ecommerce store

1. Unlock a new marketing method: Instagram influencers

The first reason you need Instagram for your ecommerce store is that you can use it for advertising your product.

Within Instagram, there are multiple ways of advertising your product.

One of those ways is using Instagram influencers, which I will discuss now. But don’t worry, I will tell you more about the other ways later.

As the name implies, Instagram influencers are users on Instagram that have the unique ability to influence others. They often have thousands of followers and established credibility.

Ecommerce stores can use an influencer’s reach to promote their product. In that case, an influencer will post a “shoutout” for an ecommerce store to try and bring awareness to their development.

Furthermore, Instagram influencers can increase your brand’s trust level.

Tip: Let the influencer tag you in their shoutout. That way, you can repost the content to your account and possibly get a few more sales when your followers see it!

When searching for the right influencer, paying particular attention to engagement and fake followers is essential. Picking the right influencer for the shoutout determines if your campaign results in a profit or a loss.

One of the most significant advantages of using Instagram influencers is that you don’t need tons of followers yourself to reach a big audience. Instead, you will use the influencer’s reach to get your product in front of an audience.

All in all, I think you should already get Instagram for your ecommerce store for this reason alone!

2. Become more credible as a business

Trust is the foundation of any successful ecommerce business; for ecommerce, the most important thing is trust.

People are more likely to trust you if you’re present on social media.

Let’s go back to the previous reason. Suppose an influencer has just posted a shoutout for your store.

In that case, it’s essential to have an active Instagram page.

You don’t need an account filled with tons of followers or a feed filled with pictures, but if an influencer posts a shoutout about you, then people might look up your Instagram account first to check if you’re legit or not.

If your Instagram looks legit, those people will have two great impressions from you. First, someone they’re following tells them something great about you, and after that, they find out that your Instagram profile looks impressive as well!

3. Get organic traffic to your store.

Instagram account is a great way to get free & organic traffic to your store.

It’s relatively easy to set up, and once you’re there, you can easily promote your products!

The content you post will get seen by your followers and other users on Instagram.

For example, your post might end up on the explore page if it gains some traction.

In that case, other people who don’t follow you will also see your content.

It can also happen that someone will share your post with their friends, which can also be a great source of extra traffic!

4. Sell directly on Instagram using the built-in shop

Nowadays, this is another important reason for businesses to create an Instagram account, especially for ecommerce stores!

People can browse through your store’s products and explore your collections within the Instagram app using Instagram Shops. Furthermore, they will purchase without leaving the app from shops that offer checkout.

That’s right; people can check out and purchase your products directly from the Instagram app!

Note: The in-app checkout option is currently only available for businesses in the US.

As you probably know, it’s essential to make it as easy as possible for people to buy something from you. If it takes too long or someone can’t figure it out, they will often abandon their checkouts!

With Instagram Shops, Instagram users can make purchases without going off the platform and stay on the app they love; Instagram.

5. Create ads linked to your Instagram page

If you’re doing Facebook Ads, you will likely be aware that Facebook owns Instagram.

That’s why you will have to create Instagram ads within Facebook’s Ads Manager.

To get the most out of the Facebook Ads platform, it’s essential to target the part of your active audience on Instagram.

This will give you a bigger audience to target, preventing ad fatigue. Furthermore, it will provide you with another audience to test. Maybe the results will turn out even better than the Facebook audiences you have been using so far!

But, there’s one catch:

You’ve probably guessed it already; you will need an Instagram account to represent your business and your ads!

So, it’s essential to create it and put some content on it because, just like for the shoutouts, some people may check your profile to see if you’re legit.

6. Engage with your fans

It’s no secret that sharing photographs is the cornerstone of Instagram marketing. When it comes to managing your ecommerce store’s Instagram page, this is your primary job.

But, there are other jobs on Instagram that are very important.

One of them is communicating with your fans and customers.

So, don’t just post images or videos of your products and leave it like that. Build relationships with your followers and have meaningful conversations.

Engaging with your customers will feel as if they know you, like you, and have a relationship with you. This is authentic engagement!

The most successful ecommerce stores are very engaged with their community:

Another way to engage with your followers is to showcase your products through Instagram stories or Livestream events.

One way to create interaction in your stories is by using polls. But, Livestream events can be even more engaging.

For example, if you’re an online jewelry store, you could organize a weekly live stream that features new products that you will be selling.

It’s also crucial to engage with your followers and listen to them.

By doing that, you will understand their needs and problems better. Furthermore, they can give you feedback on how to improve your ecommerce store further.

7. Word-of-mouth marketing

You should get an Instagram account for your ecommerce store in word-of-mouth marketing.

In my opinion, word-of-mouth marketing is one of, if not the best types of marketing out there.

It happens when someone is so excited about your product that they tell it to someone else.

If you have an Instagram profile and an excellent product, this will happen to you as well. Instagram users can take pictures of your product, share them on their accounts, and tag you.

Word-of-mouth marketing on Instagram is even better than its “classical” form. When someone tells about your store in person, it only gets heard by a single person.

But, when someone posts a picture with your product on Instagram, then it can be seen by all of their followers! In some cases, it will even get seen by thousands of people. So, essentially, it’s like a free Instagram influencer shoutout!

And, did you know that 87% of people say that influencers have inspired them to make a purchase?

You can make this “word of mouth” marketing effect even more potent by creating your hashtag for your brand.

Creating your brand’s hashtag can build a community for your fans to post content of your products together.

All in all, it causes an organic increase in your brand awareness!

8. Link directly to your products with shoppable posts

You access Instagram’s shoppable posts by connecting your Instagram account to your Facebook catalog.

This allows your customers to click through to your website directly from your posts.

These shoppable posts make it extra clear that the product you’re showing is indeed for sale and decrease the barriers to purchase.

In the end, the revenue generated by these click-throughs may be the difference between earning and losing money, so go ahead and set it up!

Conclusion

In the end, I think that we can conclude that there are plenty of reasons to get an Instagram account for your ecommerce store.

Instagram is an excellent marketing tool for ecommerce stores in any niche. From pet stores to jewelry stores, it’s a great way to reach new customers!

If you’re not already on Instagram, you’re missing out on a huge opportunity to connect with potential customers and increase your brand awareness.

Even if you’re starting with your ecommerce store, you should be able to create an Instagram account. Since everyone has a smartphone these days, it’s straightforward to take photos of your products and post them to Instagram.

So, are you convinced now that you need an Instagram account for your ecommerce store?

I hope you have a great rest of your day!