Facebook is one of the most effective marketing platforms that almost any brand is using now. As a dropshipper, you might be very familiar with this tool as well. Utilizing Facebook Ads to serve your marketing and sales goal is not complicated but also a thing that you should learn every day.
Today, we will help you by giving you some simple but very powerful tips to optimize your Facebook Ads and boost sales, especially when it’s coming to the end of the year. Let’s scroll down and see what they are!
7 Tips to optimize your Facebook Ads
1) Duplicate your Facebook Ads Copy
The first tip to optimize your Facebook Ads is to duplicate your ad copy so that you can test every element in your ad. You can be confident in your copywriting, but it’s never a waste that you keep testing your ads and find out what is working so well and how to make it even better.
You can also find out what is not working, and you can create new ideas for the next ads. So, just duplicate your ad copy and test many headlines, bodies, the way you convey the message, the way you organize paragraphs, and so on.
2) Improve your Ad Videos
You can’t deny the power of ad videos nowadays. Videos are preferred much more than any other form. Videos open more capacity for your creativity. You can tell your story much better with videos and engage people more. You can gain people’s attention more effectively with videos. Videos help you to express and deliver your message better and in an interesting, entertaining way. People will not spend time reading an article but can spend a whole day watching videos.
So, improving your ad videos will be our next tip to optimize your Facebook Ads. If you are not confident, you can have a dropshipping agent to create videos of good quality and focus on your brand or your product.
3) Use lookalike audience
You may know using lookalike audience in your ads already. But what you suggest is that you can create a lookalike audience based on your loyal customers or “big” customers from you, like the ones who spend a lot on your brand. You can choose the ones with the same criteria as those customers. This will help you get new customers who are much more likely to buy from you. Facebook will help you to gather data from your regular customers and you can create a lookalike audience based on that data.
4) Frequency & Relevance
Frequency is the average number of times that a user sees your ad. And to optimize your Facebook Ads, you should not let it too high. Just imagine that someone watched your ads more than 5 times but they still don’t buy your product. Then it’s likely that this user will never buy.
So, the thing here is to keep it low, for example at three times only. The purpose is to make your ads more visible to diverse people, which will help increase conversions better than keep showing the same ad to the same person who won’t purchase.
Relevance is how much your ad is relevant to people. And you should get the highest score you can. Because the higher score you get, the more often your ads will be shown to people. You can increase the score by encouraging users to like, view, comment, etc.
5) Prioritise mobile-friendly content
Most people would surf the web and see ads using their phones. So when you create your Facebook Ads, remember to prioritize mobile content. This will not only help you reach more audience but also benefit you in Google ranking.
6) Understand your target audience
Before persuading your audience to take some action, you’d better know them clearly. So you should do research to understand how your ideal customers look like. Then you can decide what targeting criteria you should choose when you create your Facebook Ads. There are so many options for you to choose from. But instead of getting distracted and confused, you can prepare your decisions in advance.
7) Decide your maximum bid
It’s recommended that you should set your maximum bid on your Facebook Ads. This will prevent overspending without getting the expected results. Also, you will be able to pay the lowest price to utilize your budget better.
Producing a winning marketing strategy in general, and an effective digital marketing campaign, in particular, might be very overwhelming. You might feel stressed and lost sometimes because there are too many things to learn as well as things keep changing every day. Using the above 7 small tips will help you optimize your Facebook Ads, keep your marketing efforts in the right direction, and create more positive results for your sales.
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