Everyone knows that marketing activities are really important in growing your business. We’ve been working very hard to find the best strategies or the best tips to make our marketing effort more effective and to boost our sales. Like we have mentioned so many times, it’s not about the winning products, but it’s more about winning marketing.
So today, we will recommend you some powerful marketing tips to get more customers, generate more sales, and more importantly, build your brand in the long run.
9 Marketing Tips For Your Dropshipping Business
1. Develop an SEO strategy
SEO is one of the most critical parts of your marketing strategies. Why? As SEO helps improve your site ranking in the search results. And what does that mean? It means when users search for something on Google, your site will appear on top results. And it’s more likely that they will click on and visit your store. Statistics also show that the conversion rate will be higher because those who actively search for something will be more likely to buy the products.
SEO is a very powerful tool you can use to attract more traffic to your stores and get more potential buyers as well. Developing a good SEO strategy is a must. But you need to see it as a long-term strategy. You will not see the results just in one day. It will take days or months. But all in all, spending effort in building your SEO plan is one of the most useful marketing tips we would like to recommend to you.
2. Write a good product description
Some people may ignore the importance of a product description and just copy randomly from another store. But please don’t! Your product description is the one thing that your customers will read when they want to buy your products. You can copy here and there a little bit. But you need to customize and make it become yours. Make it short, informative, and appealing to your customers. Use good images and videos about your products.
If possible, optimize your product description for search engines so that when your customers search for your products, they can be directed to your store.
3. Build your own blog
The next marketing tip we would like to share is developing your own blog. Blogging is proved to be one effective way to attract more organic traffic and increase people’s awareness about your brand. Blogging is where you share your knowledge with your audience, communicate with them and encourage engagement with them.
Building your content marketing by writing a blog has been used by many marketers. A blog is one channel that you can connect emotionally with your audience, bring them closer to your brand, showcase your knowledge, gain their trust, and ultimately, get sales.
4. Build up an email marketing strategy
It’s a great marketing tip to retarget your customers through email marketing. It’s easier to get your customers to re-purchase by reminding them of the new arrival or new sales off in your emails. You can offer new visitors a discount code as well if they subscribe to your newsletter. If they already buy from you once or subscribe to your newsletter, it’s more likely that they will come back again and place an order.
5. Use YouTube
People watch more and more videos every day. Now video content is king! Especially when it comes to product ads or reviews. They would prefer to see every angle of the product in a video rather than images. 80% of people would decide to take some action in the buying process after they see a product ad video. And that’s good news for you. The marketing tip here is that you should present more on YouTube.
You can create content about your products, tutorials in your area, share knowledge in your area, and so on. It does not have to be all promotional videos. The point is you get the chance to present your brand, your products and get more people to know about you.
6. Remind your customers about abandoned carts
There are tons of reasons why a visitor abandoned their cart. They may want to save money. They may want to buy later but forget. They may lose interest. So much more. And you can urge them to complete the purchase process by reminding them of their favorite products that they forget. You can offer them a discount code so that they can change their mind. In short, finding ways to recover abandoned carts is our next marketing tip to get more sales.
7. Create a LinkedIn profile
Networking through a Linkedin profile is another effective marketing tip to grow your business. As you can get help and recommendations from your clients, your dropshipping agent, and other people you are working with.
8. Run paid ads
Of course, using paid ads is among the most effective marketing tips we have here. As paid ads will bring you a lot more sales in a short time. You can see the real results quickly and evaluate the performance as well. Unlike SEO or content marketing, you need to analyze the long-term results.
But one problem is that it can be very expensive when you run paid ads on Facebook, Google, Instagram, Pinterest, Youtube, etc. And it does not always bring the expected results. But it’s necessary for your business. And you can learn and have new ideas after each campaign you test and run.
9. Encourage your customers to buy more
The last marketing tip we would like to share is that you should get your customers to add more and more items into their carts. This may sound obvious. But you will find it more interesting when you do it.
You can suggest your customers buy more by showing them a related product list or in the “You may like these products also” list. You can suggest they upgrade to a more expensive product (upselling). You can offer them another product that may go with the one they have chosen (cross-selling). You can offer them free shipping or more discount when they buy more. Or you can offer them more services like gift wrapping. All these are great marketing tips that you could apply to your store to get more sales.
Private Agent for Dropshipping Success