Social proof marketing is a very powerful tool for your dropshipping business. Research shows that 92% of consumers trust recommendations are from other buyers or from their friends rather than advertising. That’s the reason why you should know how to apply social proof marketing to get people’s trust and boost your sales.
In this article, we will go through what is social proof marketing and what methods of social proof marketing will work best for your dropshipping store. So let’s begin!
Why is social proof marketing so powerful?
Social proof is when your current customers share their thoughts and feelings about your products as well as recommend them to their network. Social proof can have many different forms. It can be indicated by the number of subscribers on your social media account like Facebook, Instagram or by the content of your customer reviews.
While advertising is an internal assessment of your business and totally managed by yourself, social proof is an independent part. However, you can also manage this to benefit your business by social proof marketing.
People tend to trust social proof more than your ads as they believe that these reviews or numbers are authentic without targeting to make money. Social proof shows that your product is good and your brand is trustworthy.
There are so many ads nowadays and that makes consumers confused more than ever. They don’t want to make a guess if a product is good based on just one or two ad videos. They want to see if other actual buyers have a positive experience using the product. And they will follow prior users. Most people today will find out about customer reviews before making a purchase decision.
Given that, social proof marketing is a very powerful tool that can help you gain your customer trust, reputation, improve your conversions as well as boost your sales. In fact, there are some big benefits from social proof marketing to your dropshipping business as below:
What are some benefits from social proof marketing to your dropshipping business?
First, social proof marketing proves your credibility to your audience. It helps you gain trust from new customers when they see good reviews and good feedback about you. Social proof marketing also helps establish an emotional connection with your customers. They feel more confident to place an order. And the most important one, like we have mentioned so many times, social proof will definitely improve your sales and make much more profits.
Next, we will find out what methods of social proof marketing your can use for your dropshipping business.
What methods of social proof marketing work best for dropshipping stores?
Ratings and reviews
These are very important parts of your product page. These ratings and reviews will increase the conversion rate in your store. When a user visits your store, they can easily see how great your product is, how many people actually bought that product, and how they feel about your product or service. For example, when you want to look for a dropshipping agent, you will need to go to their page and see some reviews first.
Ratings and reviews play a comforting role in encouraging people to buy a product or use a service as they see someone has used it and felt satisfied with it. They will find out more about the product features and how the product can work for them, how they can use it in their lives. Your prior buyers can post comments, images, or videos of your product, which will help to demonstrate the benefits of your product in real life and convince other buyers to make a purchase as well.
Number of orders
Imagine that you are browsing on Amazon to look for what you need. You would choose the items with thousands of orders or an unknown product without any order at all? Definitely! And you customers just do the same.
They will feel more confident and carefree to purchase an item that other customers have actually bought. That’s why it’s important to display the number of orders for your product on the product page.
Bestseller
One way to enhance social proof is to show your customers your best-selling product. In doing so, you can tell your customers what is the most popular and sought-after on your page. Just look at some big marketplaces, they all do the same. Suggesting some bestsellers to your customers will help them especially make up their minds when they don’t know what to buy.
Urgency
One powerful method of social proof marketing is to use urgency-related social proof. FOMO (Fear of missing out) always pushes people to make a decision faster, especially for impulse buying. It’s a way to use emotions to boost your sales.
Social media
It’s important to have a social media account with thousands or millions of active subscribers. It shows that your brand is trusted by many people and attracts strangers to buy from you. There are many ways you can make your accounts more visible to people and get more likes and subscribers by content marketing, advertising, etc.
Influencers
You can boost your sales tremendously by using influencer social proof. People who don’t know your store will trust an expert or a celebrity that they are following. Even they don’t intend to buy your products initially but when they see an influencer use it, they feel the urge to buy it too. For example, if you like makeup you can follow many beauty bloggers. When one of them recommends a makeup brush or a good foundation they have used, you would be more likely to buy one.
That works the same for your customers. And this is one of the most effective ways you can reach out to more audiences and build your brand.
Private Agent for Dropshipping Success