Learning how to brand your dropshipping store is the key to build a successful business in the long run. You can have a wonderful marketing plan to target your audience and get sales. But a good branding strategy will benefit you more than just several sales. Good branding gains your customer trust, make them come back to your store and make them remember your brand.
That’s why today we would like to suggest 7 amazing tips to brand your dropshipping store. Now let’s scroll down and see what they are!
What Is Branding?
We all know that it’s easy to get one or two sales. It’s not hard to make money for one month. But it’s really challenging to stay profitable in one year or even in ten years long. But we can do that through branding.
Branding is a long-term strategy that will create your reputation in the market, raise brand awareness, gain loyal customers and ultimately, get you even more sales. Therefore, it’s very important to care about how to brand your dropshipping store.
But don’t worry, we have some useful tips to brand your dropshipping store as below:
7 Tips to Brand Your Dropshipping Store
1. Pick a memorable name and logo for your dropshipping store
The name is the identity of your store. It tells who you are. It is the symbol of your mission and business stories. Let’s look at some brand names like Amazon, Shopify, Facebook, Apple. They are just simple, easy to remember but also great, right? So first of all, you need to think of a memorable name for your store, then get your domain name accordingly, and create a good logo as well.
A logo represents your brand to promote public identification and recognition. When you become popular, they just need to look at the logo and will be able to tell who you are like the below:
2. Design your dropshipping store
Don’t ignore the importance of your store’s design. It’s like the face of your store. It’s where people can find information about you and can place an order. So try to create a professional design with carefully chosen colors, fonts, themes, etc. Every element is important so don’t just pick one randomly.
Spend time and great effort into making a unique look, unique content, and with all the standard pages. At the same time, don’t use too many colors or too many fonts. Simplicity is the best.
3. Think of a slogan
Our next tip to brand your dropshipping store is to write your slogan. Don’t underestimate your slogan and think that it’s not necessary. It’s a critical part of branding. A smart slogan will give people a strong impression of your brand and make them remember you. It interests people and makes them want to go to your store, to learn more about you. They may even want to look at some of your products and make a purchase as well.
4. Take good care of your customers
One of the most powerful tips to brand your dropshipping store is taking good care of your customers. Nothing is better than word-of-mouth marketing. When customers are happy, they can leave good feedback on your page and recommend you to their friends and network. The benefits are huge.
You can also build a loyal customer base, get new customers, and gain a good reputation in the market thanks to good customer service. Even when your products are good, your process is fast, but you have a poor customer care, people don’t want to come back to a store that they don’t feel respect and care for.
5. Share your story
If you want to brand your dropshipping store, you need to make people feel related and close to you. People would normally think that you are just running your business and make money. But you can make your brand more “humane” by sharing your story, your mission, and so on.
Like you are selling eco-friendly products, you can share your mission of promoting environmental protection and share why and how you are doing your business. This can show your customer a closer look at your brand and evoke people’s interests and emotions. They will feel more related and more connected to your brand.
6. Use content marketing
Content marketing is also one of the great tips to brand your dropshipping store. It’s a great way to gain customers in the long run. Good content marketing can help you increase your brand awareness. If you can offer people useful information that can add value to their lives, you have taken a step further to gain their trust.
You can begin to draw out a content marketing plan through many channels like social media, blogs, forums and emails.
7. Branded packaging
The last tip to brand your dropshipping store in this list is branded packaging. Don’t think that any packaging is fine as long as the product is of good quality. In fact, you can do more with packaging and make your customers even feel happier.
Surely you did buy something for yourself sometimes. How would you feel if you receive a parcel wrapped carefully with a beautiful box or wrapping paper, with the logo on it and also the thank you card inside? You would feel like “wow”. And you feel cared for. This definitely will give people a very good impression of the brand. But consistent branding can be troublesome if you work with multiple suppliers. In this case, you can get a dropshipping agent to take charge of it for you.
Private Agent for Dropshipping Success