7 Amazing Tips to Gain Your Customer Trust

Making sales is not all about marketing or advertising. What if people really like your ads and come to your store but then leave because they don’t think your store is trustworthy? Exactly! That’s what we are going to discuss today. We will help you solve this problem by suggesting 7 tips to gain your customer trust and build a long-term relationship with them. Let’s dive in!

7 Tips to Gain Your Customer Trust

1. Share the human side of your business

People normally think that all brands are just trying to sell things and make money. They don’t trust us at the beginning. But you can gain your customer trust by giving them a different perspective about your store.

You need to make them feel related to your brand. They must see themselves in your brand. One way to do that is by sharing the human side of your business. You can show yourselves to them. Tell them who you are and why you are doing your business. Tell them your goals and your visions, especially those which add value to the community. You can also show them the process of making your product if you are selling handmade products.

That would bring your brand closer to people and build an emotional connection with them. They would see you in a totally different way.

2. Use content marketing

Using content is a great way to gain your customer trust especially when they have no idea about your store. Content marketing is a long-term strategy that gradually raises your brand awareness among people.

They may not know you in the first place. But when they find useful and valuable content, they will want to find out more about you. This kind of relationship and trust will come slowly and naturally.

You can share useful knowledge or tips and hacks by blogging on your website, or by posts on social media. Regularly sharing your knowledge shows that you are deeply interested in your business and in solving your customer’s problems. This always benefits you in the long run.

Unlike running ads, content marketing allows you to introduce yourself to your customers and gain your customer trust without pushing. Content also shows the personality of your brand and gives you the opportunity to connect with them, communicate with them or encourage discussions when they leave comments on your site or your page.

3. Put up a clear return policy

What makes you feel safer when you purchase a particular product is that you know you can return it if there are any problems with the product. That’s why you should put up a clear return policy on your website in an attempt to gain your customer trust.

A clear return policy demonstrates good customer service. Your customers would feel their buying experience is prioritized. This can also show that you are completely confident with your product. If you work with a dropshipping agent, consult them about the return policy.

4. Be highly responsive to your customers

People don’t trust a brand if they send a query and no one relies upon it. Professional brands always have a supportive customer service team and will definitely respond to them in no time. So if you want to gain your customer trust, try to be highly responsive to your customers.

Answer their questions quickly and thoroughly. Speed is important. But don’t disappoint your customers with just a 4-word-answer without politeness or enough information for them. You can integrate a live chat that will encourage your customer to send queries and showcase your professional customer service.

5. Have a compelling product information

Don’t just copy a product description from another site to your site. As we have shared in previous articles, it’s highly recommended that you should create your own product description. Try to make it professional and specific. Include high-quality images and videos as well.

The clearer your description is, the more likely that you will gain your customer trust.

6. Add an FAQ page to your store

Don’t underestimate an FAQ page. It can do more to your business than you can imagine. It helps to showcase your expertise and professionalism when you run your business. It provides useful information about your product and your brand. If they want to find out more about you, they can see the FAQ page.

An FAQ page gives a more comfortable experience when they want to know more about your store. FAQ gives you more room to tell people about your brand, your stories, and your business identity which you are not able to include on the “About me” page. It is also where you can also provide any certification or licenses to gain your customer trust.

7. Add Social Proof

When people look at the product, they will also want to see feedbacks to make sure the product is worth buying. Most people will trust online reviews from other buyers just as personal recommendations. If you have positive reviews on your store, you surely stand a greater chance to gain your customer trust.