Do you want to own a unique dropshipping store that can help you beat the competition out there? Let’s check out these 7 tips to make your store stand out right below!
Why You Should Have a Unique Dropshipping Store?
Before learning how to create a unique dropshipping store, you should know why you should need one. Why don’t you just copy from other stores? Like copy their product descriptions, use their ad videos, and so on.
Well, it’s good when you look at other stores to take inspiration and see what they do well, what they should improve to apply to your store. But we don’t recommend copying exactly as they do.
Dropshipping now has become really popular. Once you decide to open your store, there are thousands of other people who also want to do the same. They can sell the same products, provide the same information. So if your store is just like the others, nothing special, then how do people want to buy from you? How can they remember you? How can you attract more people to buy? And how can you build your brand and loyal customer base?
It’s obvious that you can’t do all these things without a unique dropshipping store.
7 Tips to Create a Unique Dropshipping Store
Now it’s time to learn some tips to create a unique dropshipping store for your own:
1. Don’t copy everything to save time
If you want to stand out, you have to be different from the rest. Making our store exactly the same as another one is the last thing you would want to do to create a unique dropshipping store. So our first and most important tip is not to copy anything just to save your time.
You can see that other stores which sell the same products as you will have a very good product description or website design, etc. You will have the strong temptation to copy them all and make your page as appealing as theirs. But please don’t.
Just note down several things that you like and think of another way to do as well as they do with your store.
2. Work on your own product descriptions
It’s understandable that you don’t have to write your product description all by yourself from scratch. But you should not copy exactly as other sellers either. You’d better work on your own description and customize it to fit with your target audience.
Furthermore, not all descriptions are perfect. Some are too long. Some are too short. Or even in one description, there are good and not so good parts as well. So you can combine some of the good parts, edit it to make it your own. Remember not to focus on the product features, but on its benefits and its meaning to people’s lives.
3. Shoot your own product images
When you don’t have much time, you might think it would be a lot faster to take product pictures from other stores instead of shooting images yourself. But to create a unique dropshipping store, we recommend that you should create your own images as well.
Many dropshippers will do the same, taking pictures from other sellers. Imagine there are tons of different stores using just the same pictures. So if you want to be stand out, you must spend time and effort to shoot your own product pictures. This would help you to be more unique and more professional.
4. Design your own page
Designing your own page is a great way to show your brand identity to your customers. So just don’t make your page look the same as thousands of other dropshipping pages on the market. People can’t remember you. And surely they will not be attracted to your store instead of other stores.
You need to decide the theme, colors, fonts, etc you would use to create your unique dropshipping store. You need to create your own logo, choose your background picture as well. All these elements need to work together to make an appealing and professional dropshipping store.
5. Get real customer feedback
It’s not so bad if you get customers reviews from other sites, but it would be best if you can get real customer feedbacks for social proof. While other stores which sell the same products will take the same reviews as well, you can show your customers real feedback. Then it would make your store a unique dropshipping store more than many stores out there.
6. Choose a unique product
If you want to have a one-of-a-kind store, it’s undeniable that you need to sell something very different. If hundreds or thousands of dropshipping stores are selling the same product, the competition is really tough. But when you sell something that very few people could offer, you definitely will beat the competition.
Choosing a unique product to sell is one of the most effective ways to create a unique dropshipping store for your own. Though it’s very hard to find one unique product, there are also chances for you. If you have a good relationship with your suppliers or dropshipping agent, they can let you know when a new potential product is launched. And then it’s time for you to take the opportunity and build your unique dropshipping store.
7. Create your own ads
Many beginners choose to take ad videos or images from other sellers as they don’t have the experience and don’t know how to make their own ads. But actually, any of you can do that.
Now there are free tools like canva or animoto which will help you to make your own videos. And those tools are very easy to use. You don’t need to be a professional designer to create those ad videos. In case you want a much more professional ad video for your store, you can seek help from a dropshipping agent.
You will also need to constantly think of good ad copies, good ideas to market your products and transform your ideas into your ads. You can collect the material from other stores but need to customize it to fit with your store and your ideas. Again, don’t copy exactly but make it become your own.
Private Agent for Dropshipping Success