Among other tons of work you have to do to win over your audience, finding the right Marketing Angles plays a vitally important role. The main goal in marketing is to attract your audiences’ attention and convince them to buy from you. You will need to do a lot of research to know your target audiences and what they desire. However, making them look at your ad is just the beginning, the most challenging part is persuading them to buy your products and subscribe to your service.
So how you can do that? How can other business convert their visitors into buying customers? The best way to get all those things done is by marketing angles.
What are Marketing Angles?
A marketing angle is an approach taken to deliver your messages about an offer to your potential customers. Effective marketing angles will not only help define and achieve objectives but also find the best way to interact, influence, and convince your customers to agree. A traffic source and a good landing page are not enough for generating conversions. Instead, you will need the right approach to promote your offers to avail.
Marketing angles also play a role in binding all other marketing elements together and boost the connection with your people. Furthermore, you can put forward different strategies to build a convincing selling message to lead visitors towards conversion.
To create your marketing angles, you should always follow the below rules:
- Marketing angles should speak the same language as your target audiences and also give them answers to their main concerns
- Marketing angles should give a convincing reason for them to take action
- Marketing angles should give a brief insight into the idea behind your promotion and connect it with prospects. Remember to connect deeply with your target audience and create urgency if you want marketing angles to work well.
How Do Marketing Angles Work?
In order to catch your audiences’ attention, an advertisement should provide information about the products or services in a unique and informative way. Marketing Angles work by pinpointing a particular interest rather than just demonstrating the features of the product. It’s the benefits of the products that entice your audiences because it shows that your offer can solve their problems, which in turn makes your audiences attracted to your offer.
So in short, marketing angles are born by looking into the benefits of the products, examining them in your target market, and then producing a marketing campaign based on the two factors.
Besides, you should always consider other elements when creating your marketing angles like your target audience, goals, budget, and advertising types, etc.
What is a good marketing angle?
In general, if you want to come up with good marketing angles, you should take the below criteria into account:
- Create the problem and then offer solutions to your audiences.
- Show your audiences that it is simple to solve their problems. No one wants to come a long way when a better solution comes right into their hands.
- Offer benefits in your marketing campaign for eg your products can save time or money.
- Prove to your audiences that there is no risk if they take your offer.
- Create a send of urgency since no one wants to miss out on something good and beneficial.
How To Create And Use Advertising Angles Successfully
Leverage on “Life Force 8” and Emotions
When it comes to developing a marketing angle, we need to talk about the “Life Force 8”, which is the list of core desires and needs that humans want to achieve. Utilizing those wants and needs of humans and answering them with an offer or products is what lies behind an angle.
So here’s the list:
1. Survival, longevity, and quality of life.
2. Food and drink.
3. Safety and freedom from danger, fear, and potential harm.
4. Finding a mate, and relations.
5. A secure and comfortable home environment.
6. Competitive instincts – the drive to win and achieve.
7. Being able to care for and protect one’s dependents and loved ones.
8. Peer approval and social acceptance.
If your marketing angles can fulfill one or two of the above desires, that means you are successful in convincing your audience that your offer is worth using.
While having a good understanding of human desires helps you come up with an effective angle to appeal to your audiences, the effectiveness of your marketing angles also depends on how well the angle can leverage people’s emotions and feelings.
People don’t want to hear you lecturing about the benefits of a product or service even if it seems so beneficial to them. Instead, our emotions are the main driving force of buying decisions. People can buy it because they are so afraid to miss out on a good offer. Or they may want to buy your products because they are so crazy about a great body, etc. Many marketers capitalize on those raw emotions to win them over and entice them into seeing the ads and making the purchase decision.
Put Yourself In Your Potential Customer’s Situation
You also buy goods and use services all the time, so imagine yourself in your customers’ situation will give you insights into what your customers need and want. From there, it is easy for you to come up with effective marketing angles so that your ads can become appealing to your people. You always can speak to your customers if you know their language and you understand them.
It may be difficult for you sometimes especially when you have no experience using the product in a particular niche, but you can ask people with such experience to figure out what they want to see and hear.
Use Current Events
The best way to make your ads relevant to your audience is by using current events such as holidays, seasons, trends. It can lead to more conversions and more sales if you can make the most of these events in your campaign. You will see there is a big spike in selling when Black Friday or Cyber Monday comes. This is a good example of how current events affect your business.
You can offer special deals during the period or make themes about the holidays. It not only leads to more conversions and sales but also helps build trust in your brand since your customers can feel a sense of familiarity. In order to use current events in your marketing angles, you can do it in many ways as following:
Seasons
Using seasons is obviously the easiest way. You can create different angles depending on summer, winter, spring, or autumn. Some offers may seem more attractive from another view and from people’s need in the time of the year.
Holidays
Incorporating the holiday spirit in your advertising is a good way to boost your sales. People get all excited on holidays like Christmas, Thanksgiving, Independence Day, Labor Day, and so on. That means they also are more excited and happier to spend more on these occasions. There are a lot of ways to make use of the spirit of these holidays as well. One good way is to offer holiday sales for your products.
News events
Apart from seasons and big holidays in the year, it’s important to take advantage of some important events happening around you. Every experienced marketer is using it effectively. The new trending things quickly go viral and make people think and talk about them all the time. That’s why when you use them in your ads, it will attract your people more.
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