Why you should use TikTok for your business in 2021

Today, we will discuss about one of the hottest social media platforms that just emerged in recent years. Though the platform is still young, it has been growing into the most popular platform in the world. It’s Tiktok.

But we will not talk about Tiktok alone, we will focus more on why you should use Tiktok for your business and is it the right marketing tool for you in the long term. So, let’s go!

4 Biggest Benefits of TikTok for your business

TikTok audience is so huge and still growing

You may have noticed that a lot of people all over the world are using TikTok nowadays. Many people are so surprised by its growth in just a few years. As of 2021, Tiktok already has more than 2 billion downloads and over 800 million active users. Those numbers are really impressive.

Most TikTok users are young people. But it does not mean that you will not see old people using it. With a big number of growing users, you can be confident that it will continue to become more popular in the next few years. And if you want to use TikTok for your business, you will have access to a huge and fast-growing audience. Your brand will be more visible to people and easier to go viral then.

TikTok attracts users from anywhere in the world

Just like Facebook or Instagram, TikTok audience is quite international. As the platform has been present in more than 150 countries in the world. That’s why if you want to use TikTok for your business branding or use TikTok Ads for marketing, you will stand a great chance to reach a huge audience from almost anywhere in the world.

TikTok promotes video marketing

Video marketing is king now. More than 80% of people would prefer to see an ad video rather than any other form. They watch videos every day for many purposes like entertainment, study, and so on. So if you know how to use Tiktok for your business and your advertising strategy effectively, you would stay ahead of the competition as a lot of other brands in the market already are using it.

There are many types of TikTok Ads that you can use

You have many options with TikTok for your business promotion. You can use an in-feed video or a hashtag challenge to connect with your audience directly. Or you can use a brand takeover. Each type of TikTok Ads will offer different effects and you can choose the best one for your marketing strategy.

Should you use TikTok for your business?

Your target audience

The first question you need to ask yourself before using TikTok for your business is whether you target the audience on TikTok. The TikTok users are so diverse. But you need to know who is your target audience? Do they use TikTok? If they also love using TikTok, it’s perfect. But if not, you need to find another way to reach them.

It’s the perfect time to begin using TikTok

TikTok is still growing now. Many brands begin to use it for marketing, too. But it’s not saturated yet. So it’s the greatest time for you to join right now. You can use TikTok influencers, TikTok Ads when this platform is not yet crowded with marketing content.

TikTok Ads

As the demand to promote products on TikTok increases, the platform also already launched TikTok Ads to help businesses. Though it’s still not a fully developed advertising tool, there’s a big chance that you can brand your online store there. And the cost will be much reasonable compared to Facebook or Instagram.

You need to create original content

Unlike other platforms, you need to create original and highly engaging content on TikTok. It’s not a perfect place for high-quality videos created by a professional or from your dropshipping agent. You can post anything casual using just your phone.

But it doesn’t mean that you can post anything. You must create something really interesting, engaging, entertaining, attractive to your audience. They would expect authentic, informal but also catchy content.

How to use TikTok for your business productively?

Know your audience

First things first, you should understand your TikTok audience. And to do so, you need to experience the platform by yourself. Also, do research about what other brands or other competitors are promoting their brands on TikTok. After researching, you will be able to make an action plan on the content you would post, what types of TikTok ads you should use, what you should do to make your content engaging to people, etc.

Learn about TikTok Ads and TikTok influencers

To use TikToks Ads, you should know how it works, how people see the ads on TikTok, and how other brands are doing. It’s an important task to do. With TikTok influencers, you will need to search and build relationships with the one that is suitable for your marketing and business goal.

Customize your content for different channels

You don’t have to create different content for Facebook, Instagram, and TikTok, and so on. You can repurpose your content into a new channel. Your ad videos on Facebook can have higher quality and be carefully edited. But you can customize your content and look the way you edit it into a suitable one to post on TikTok.