Planning to promote your business on Instagram without any cost? We’ll give you the solution to this matter by introducing 7 promotion methods on Instagram that can save you a big amount of money in marketing yet to bring you great results to your e-commerce business.
We all know Instagram nowadays has become a powerful platform that you can use in your marketing campaign just like Facebook. Some of the advantages of Instagram that we can name is:
- It is free and easy to use
- It allows good and easy demonstration
- It is a communication channel with your customers
- You can use it to target new audiences
- It is a tool for advertising
And on top of all those advantages, it’s totally free if you know how to exploit it. Especially when you are running a dropshipping store, you may not want to miss out on the chance to make your brand more popular and get more sales from it without spending any more pennies. Now let’s look at some promotion methods on Instagram we have:
Best 7 promotion methods on Instagram for your business in 2020
1. Pay attention to your bio
It may sound basic. But that is one of the most crucial promotion methods on Instagram that you should apply right away. Since people will see your bio first of all if they want to know about you. It will give them all information and help them to have the first impression of who you are and how you look like.
That’s why you should create an appealing bio to attract your customers. To do that, you’d better tell them about your business activity in detail like what products you are selling, what features of the products are, and how the products can be beneficial to your customers, etc. You can give a short description of your business area and your products. It should be brief but informative enough.
Also, don’t forget to include the contact info of your store: your address, phone number, your email, Facebook or any Social media account you have. You should be sure that all these communication channels should be actually working. Otherwise, it may seem that you are not a trustworthy shop to buy from. So you should check carefully before mentioning them in the bio. When your customers contact you via those channels, they will like to receive answers without delay.
You can as well use hashtags so that your customers can easily share your brand with their community if they want to. And finally, keep your bio 140-160 characters in length at most if you don’t want to make your customers overwhelmed or fall into sleep reading your bio.
In the next part, we will give you more detail on how to use hashtags as promotion methods on Instagram.
2. Use Hashtags
As mentioned above, the next promotion methods on Instagram on the list is using hashtags. Apart from being used in your bio, hashtags have more than one important functions you might want to explore.
First, remember to add relevant hashtags to every post on your page. In that way, people can easily find you on Instagram when they are looking for something specific. However, too many hashtags will make your posts like spam rather than attracting people’s awareness and attention about your brand. It’s better to include popular hashtags which directly connected to your offers. Do not try something trendy but less direct and relevant. By using hashtags at the right place with a reasonable amount, you can definitely reach new audiences and get more customers.
Next, hashtags help you with tracking your customer’s reviews on your business. You can figure out how the customers are satisfied with your products or services by looking at these reviews. Then you may want to analyze your work to make some improvements based on your customers’ reviews. Or you can repost their reviews on your page as social proof of your products to increase brand awareness and attract more audiences.
As a result, hashtags can also create your brand identity. If you can build up unique and memorable hashtags for your brand and use them in all your posts, your customers can easily remember them, then find you or recommend you to their friends with less effort.
So you will see, hashtags can be your effective but simple promotion methods on Instagram.
3. Find some automated services
The next promotion methods on Instagram we want to mention is quite productive. Running your Instagram account can be very time-consuming. It involves thinking up good ideas for your posts, writing your posts, then spending tons of time replying to comments and messages. These activities may take you all day long and you will not be able to do anything else like improving your services, looking for new suppliers or products and so on. But maintaining your Instagram account is also important. So, what you can do to save your time for other essential activities but also have a good Instagram account?
The answer is that you can go for automated services. Those plugins and tools can help you with a wide range of activities from planning your posts, looking for hashtags to tracking comments. There are several plugins on the market that can both work well and be free. So find one for you and you will see what these tools can do for you.
4. Create manual posts
We have discussed using automated services as above. Of course, it is good and it is one of the promotion methods on Instagram that is worth trying. However, it does not mean that you should rely on these tools for each of your posts. Instead, it will be better if you can create some promotion posts manually on your own which will make your account look more natural and more human. A mix between automated and manual posts will be best.
5. Another effective promotion methods on Instagram: Posting videos
Yes, videos are becoming more and more popular. In marketing, you should not miss out on this type of content. A good video can tell a lot more about your products and your brand than images and words. If something is hard to express by words, you can do it by videos. Like when you want to demonstrate how your products work, or how they look in real life. Your customers cannot see nor touch your products clearly when they are shopping online. But by giving them more vivid information in videos, you can get their attention and make them interested in your products and services.
Not to mention you can make them remember you more by presenting a fun and catchy video. And then they can share it with their connections and as a result, increase your brand awareness among people. You can also instruct them on the review process on your page in videos. So creating and posting videos turns out to be good promotion methods on Instagram.
6. Use Instagram galleries
Luckily, Instagram offers a very interesting feature for you to optimize your posts on the platform. That’s Instagram gallery. This allows you to post many photos and videos in one single post. You don’t have to create any collages nor create multiple posts with alike content. Obviously, Instagram gallery will become an important part of your marketing campaign.
You can present several products in one post. For example, when you want to show your customers your new collection, any sale on certain products, you can always do it easily with Instagram gallery and without annoying your customers. Or you can post many pictures of your products from different angles to make it more attractive and detailed to readers.
Though it is quite simple, it can make your post seem more professional and catchy. Using Instagram galleries is another productive promotion methods on Instagram that you will like to apply right away.
7. Going for Instagram Stories as your promotion methods on Instagram
Another feature you can use as promotion methods on Instagram is Instagram stories. People usually post good photos and videos on their accounts to share their important moments and beautiful scenes they like. However, in Instagram stories, people will feel more comfortable to post. Why? Since these stories will disappear in 24 hours and they only are shown to selected subscribers. They can freely share their daily and funny moments on Instagram with less stress to make their account look good in other eyes.
That’s why you can use it effectively to promote your business. People will find it trustworthy and interesting when you post a personal and human-like brand photo on your stories. There’s where customers’ loyal can be built from. Furthermore, you can encourage your customers to give their reviews on your products by asking them to use Instagram stories for this purpose. They will feel more relaxed to do that.
Final word
We have discussed some promotion methods on Instagram that we think will work well in your marketing campaign. Writing a good bio, using hashtags effectively, or do some demonstration by videos, or using some interesting features of Instagram can all bring you good results if you are consistent and patient with what you are doing. To promote your business on Instagram is not easy or not so hard to do, as long as you know what is the right approach. Hope those promotion methods on Instagram we suggest to you today will help in increasing your brand awareness and then growing your dropshipping business.
Private Agent for Dropshipping Success