Personalized dropshipping is a great way to add an exciting way to delight your customers.
In this article, we’ll be going over nine ways personalized products for your dropshipping store can improve your sales, separate from the competition, and enhance your customer’s experience with you.
Are you ready? Let’s read on!
The lure of personalized products
One advantage of personalized products is their uniqueness. Most commercial products in stores are generic and mass-produced, without any personalization.
A personalized product gives it a new life. Personalized products have high perceived value and are unique. These three elements make personalized products the perfect gift. Personalized products are most often driven by gift-giving and gift purchasing.
You want your gift to be unique when you give it. A $100+ gift is more expensive than a $200 gift, but it will be rare for a $20 gift to be truly unique. Personalized products can be as simple as $15. They can be unique and thoughtful.
Personalization can transform generic, low-quality products into something unique with high perceived value. Dropshipping personalized products gives you an advantage because you can sell something that cannot be purchased elsewhere.
Sentimental value is a product with a name, a personal message, or even a photo. The gift’s monetary value is often irrelevant because of its sentimental value.
You will often overlook the monetary value of a generic mug purchased in a shop as a Christmas gift. However, if you buy a personalized profile with your message, you may consider it a $15 gift.
This is important to remember if you sell customized products. You aren’t selling the actual product. Personalization adds sentimental value to the product.
Because the product has more value than itself, you can charge a premium.
What are the benefits of dropshipping personalized products?
Let’s start with the nine reasons you should try looking into making personalizing products for your store!
- They bring a unique experience.
First off, the most significant benefit personalized products can create is a unique experience.
Creating an experience means there will be a ‘wow’ factor when someone looks at it. For example, getting anyone excited about wall prints can be challenging. But when they see it in the style of their favorite animated show, there’s a desire that happens.
So when thinking of ways to create an experience and allow them to do so quickly.
It is easy for your customers to order unique things they would like to personalize on a product. Once they have entered, you can make the order the way they want and the experience.
- The long shipping times are acceptable.
Like what most drop shippers deal with is long shipping times. The long times are due to the suppliers in other countries to get to the customer.
There are also shipping delays due to weather or unseen problems like pandemics. With personalized products, longer shipping times happen a lot.
Why are the extended shipping times regular in the age of fast shipping with Amazon? People understand the amount of time creating a unique product for them will take time to make!
With generic products, people know they’re available, and thus, the shipping should be as fast as possible. So those long shipping times that can take up to weeks can feel reasonable.
You can also have an abundance of orders that only take so long processing times and are more accepted without too much trouble. Creating the products and the shipping known on the product page or FAQ page is essential to reduce confusion.
- Personalized products allow you to be more profitable
You probably think you can already set your price with any product, so why is that special with a personalized product?
While it is true you can set the price of your products to whatever you want; you’re still having to be mindful of the competition’s prices and the perception of what is affordable compared to similar products.
Personalized products have way more to set their price because there’s less competition on your unique creation. With fewer people to anchor a fee to, you’re freer to look at the value of the benefit of a fantastic product.
Creating a personalized product is a premium service on top of the product. The high-quality feel will naturally give a higher price and won’t scare away from being unreasonable.
- Personalized products allow you to compete in a saturated market
As you may guess from the last point, having a unique offering in the competition gives you a reason to exist and make sales.
Having a reason to exist beyond making sales is a struggle. Many dropshippers deal with it because the products they source from saturates by many others doing the same.
You’re on a different level with personalized products, making it hard to compare and thus not direct competition.
- You can run multiple variants of the same product.
A common problem with dropshipping is having only one product or a lot of different products. Variants are hard to come by from suppliers, especially on certain products.
Why do variants of a product matter?
It allows more people to enjoy a product that fits them more. Whether it be size or color, people love the option to have an effect in a way that feels like it was made for them specifically.
Varients also allow a more significant niche, appealing to gender, age, nationalities, etc., through different product forms. Want to have people excited for a big sports game? Have your product come in the team colors!
More variants are more choices which can lead to more sales. Pretty awesome, right?
- Personalized products allow a closer connection to the customer
We all love the convenience of digital stores! Although it has lost its interactive personal feel from physical stores.
Clicking through menus products and filling out forms of payment doesn’t have a human feel to it. Personalized products can bring that feeling back into the digital stores by communicating personal orders!
Sure, you can have an impersonal form, but you can also talk with the customers to give that in-person feel.
It allows you to communicate and know what your customers want – you can also ask them questions to further improve your business!
Be creative in contacting your customers, and they will be more likely to become loyal and continued customers for a long time.
- It’s easier to scale beyond drop shipping.
By definition, scaling a business means setting the stage to enable and support growth in your company. Scaling to become something more significant than the products is like building a brand.
Once you have created a desire and recognition beyond what you’re selling, do people believe what you’re trying to achieve.
Want to sell other products and reach even more people? It’s all possible with scaling now you have the growth expectations set up with personalized products.
- Personalized products can create emotional attachments.
Humans are emotional by nature in their reasoning. It’s why we buy many things we don’t need but want.
They want products that aren’t always logical. No one needs luxury brands, but they’re valuable because of the emotional desire to be more significant. Products don’t have to look luxurious; they have to feel like it.
A map of the stars on a particular date is an example of looking luxurious but affordable. The materials used to create a star map may not be the highest quality ever, but the special significance of the design adds a lot of emotional value.
Emotional value also creates a wow factor. It’s also are separation from the competition. While more straightforward to generate sales.
- Personalized products make the perfect gifts.
Last on the list is one of the most important! Personalized products make the ultimate gift for holidays sales and loving family members, friends, and colleagues.
They’re thinking because they know what the person you’re giving the gift values the most. It doesn’t matter what a loved one may have or need; a personalized fit will always speak volumes about how much you care about them.
When a holiday comes around, it’s always an excellent idea to personalize your product to help your customers see just how good a gift it’ll be.
What are the disadvantages of personalized dropshipping?
Now we finished the ten advantages of personalized drop shipping, let’s look at the other side of the disadvantages to being aware of!
I will list them below for you in bullet points:
Tough client demands
Requires time and energy to make a unique product
It can’t fully be automated
More risk of human errors in getting the product right for the customer
Conclusion
So there you have it from the list of nine reasons why personalized products can help improve your dropshipping business.
It’s a fun experience and a way to improve your business. Only your creativity is the real challenge.
May your dropshipping journey be exciting and successful!
Thank you for reading, and have a great day.
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