7 Common Facebook Advertising Mistakes That Every Marketer Must Avoid

Are you running advertisements on Facebook but haven’t received any results? It’s probably because you have made some Facebook advertising mistakes during the process. But don’t worry. Today, we will go through the most common mistakes that every marketer should avoid when promoting a dropshipping store on Facebook

Facebook is among the most popular platform you can use to target your audiences. With over 2.7 users worldwide, you can trust it with your marketing campaign especially if you are running a small business. However, it doesn’t mean that you always get the expected sales after spending hundreds of bucks on Facebook advertising. If you cannot make it right, the profit is still too far from you.

But there are always solutions to problems. Now we first address the problems – the most common Facebook advertising mistakes that people usually make.

7 common Facebook advertising mistakes

Facebook advertising mistake #1 Not testing

You never know actually what will work and what will not without testing. So we highly recommend you should test every product idea you have before investing any money. You should do testing on the products you want to dropship, the Facebook creatives you want to use, customize your target audience, and so on.

Otherwise, you may waste a big amount of money on something you expect it would be appealing to people but in fact, it’s not. There’s always a gap between ideas and reality. There might be as well something that you think it’s not important but even every detail in your advertising is crucial. And that small detail will cost you more than you think. So, the thing is to keep testing each and every idea to find out the most effective one in your campaign.

Of course, even after all of those testing, mistakes can also happen. But it will reduce the odds of those mistakes happening and save you more money then. You may also think that with all those testing, it will cost you a lot of money. The solution for this is that you can use other apps to test your ads without spending too much money on Facebook. AdSpy or BigSpy will be the list. They are cheaper ways to test your ideas to sieve away the worst options.

Facebook advertising mistake #2: Not pay enough attention to the Product pages

You may find it is irrelevant to Facebook advertising mistakes at first, but landing pages are more important than people might think. People can click to see your Facebook ad because they are interested in your ad and your product, but it does not mean that they will buy. The result is when they go to your product page, they just leave it without any action.

So the solution to this is to persuade them that your product is good, your brand name is trustworthy and they can purchase it from your store with ease. You can do that by using high-quality photos or videos so that your visitors can view your product clearly with details.  Don’t scare away your potential customers but make them feel this is a safe place to buy from. You also can give a detailed and informative description part on your page which tells all necessary information about your products like its materials, usage, how to choose size or purchase and shipping conditions.

Also, add to your page with the customer reviews of prior customers so that anyone who comes to your page will see it with more trust.

Facebook advertising mistake #3: Wrong ads

First, you can happen to make a bad advertisement especially if you are a beginner. The low-quality creatives in your ads may vary from low-quality photos to your ad’s thumbnail or the calls to action you are using. But the matter here is that you should stop investing in what is not working right away. In fact, a lot of beginners just spent a big amount of money on bad ads without realizing the problem. This embraces another Facebook advertising mistake which is testing different ideas. To avoid wasting money on any wrong ads, you’d better create many options to see what works best, then pick out the most effective one.

Before you can figure out what your audiences will like and be attracted to, make sure you have done enough testing with all the ideas you have.

Facebook advertising mistake #4 Ignore new data coming when running your ads

The truth is that even you decide to run your best option after testing many other ads, it will not always work so well. As after you have run your ad campaign for a while, new details keep coming to you. And you should not ignore them. With those new facts, you can continue to analyze your ad campaign and change where necessary to optimize Facebook advertising as much as possible.

It will be quite a waste if any marketer doesn’t pay enough attention to this new information and just insist on the original ad. You need to be flexible and keep your eyes open for any chances you get to target your audiences.

Facebook advertising mistake #5 You have no Facebook advertising strategy

Another common Facebook advertising mistake is launching your ad campaign without any plans or strategies. You’d better have a clear goal and target audiences if you want your campaign to work. You cannot expect any results if you don’t even spend enough effort in doing some research in your audiences’ interests and needs or in analyzing what actually works and does not work in your campaign.

So, keep in mind that you always should have a plan for everything you are doing. Devote your time to making ad copy and videos, analyzing your mistakes, and finding ways to improve your ads.

Facebook advertising mistake #6 Not trying lookalike audiences

Targeting the right audience is sometimes very tricky. Even after all the analysis, you have to do lots of testing to pick out the most appropriate for you. Most of the time, you can create your audiences based on Facebook interest. However, “interest” just refers to what people like and concern about. Meanwhile, your target audience is a more complicated thing to handle. That’s why we recommend that you should try looking at lookalike audiences to widen your target audiences rather than stick to the initial plan. Instead of building your audiences based on Facebook interest, it’s better to consider audiences who are created on the basis of their behaviors, like visiting your page or reacting to your post, etc.

To understand more about how it works, you may want to read Facebook lookalike manual and draw out your own plan after that. 

Facebook advertising mistake #7 Narrowing down your Facebook audiences

Of course, narrowing down your target audiences is important. It’s more effective to sell your products to the right customers who care about it rather than people who have no interest in it. Nevertheless, this can also make your audience so small and you have little chance to sell your products and make huge profits. Instead, think of targeting more audiences even if the conversion rate is not high. This can gain you more chance to create sales.

Final Word

It’s understandable to make mistakes while you are launching your Facebook advertising campaign. However, the point is that you know what the mistakes are and how to fix it. It’s better to know where things have got off the trails and what is working well. Then you will be able to analyze your current work and make improvements in the end. That is when you receive your fruitful results.

We have discussed some of the most common Facebook advertising mistakes that all marketers should avoid. Along the way, you will see that you can even make more kinds of mistakes. But the more you know, the better you will perform. So keep monitoring and analyzing your plan during the process to see what is happening. With a bit of dedication and effort, you will see it soon pays off.