Effective ways to use pop-ups on your websites

Using pop-ups on your website is a very common technique in your marketing campaign to help your people make a choice as well as to boost sales and grow your dropshipping business. But Pop-ups do have pros and cons. So to make sure it works, you need to utilize them in the right way.

That’s why today we want to talk about all the important facts related to pop-ups on your business websites. This quick guide will help you apply them on your online store more easily and effectively to drive more conversions and get more sales. Let’s check them out.

How does Pop-ups Work?

Like their name, pop-ups are graphical user interface sections that come up on visitors’ display all of a sudden at a particular part of your online store website. Pop-ups appear when visitors are browsing the page so they might be irritating to people. 72% of the browsers try to avoid pop-ups when they visit websites. In spite of that, applying them in the right way can increase conversion rates & generate more leads.

So let’s explore how many types of pop-ups you can use on your websites:

• First, it’s the click pop-ups, which appear when browsers click on a particular link or image of your site or landing page.
• Next is timed pop-ups. They will work after a period of time (which is set by the admin) browsers spend on the page. 
• Scroll pop-ups come up when browsers scroll up or down your page.
• Entry pop-ups show up after a page has finished loading
• Finally, exit pop-ups appear when browsers are intending to leave the page. 

Pros of Using Pop-ups on Websites

Before finding more about pop-ups, it’s important to know what they can do to your business. They do have a lot of benefits in increasing conversion rates, generating leads, and getting more sales. So let’s go into details about those benefits they can bring to you:

• Pop-ups can make your guests stay engaged & connected
• Serve as a good way to interact with your customers directly
• They help trigger curiosity from your customers
• They get your customers’ feedback instantly
• They send out an immediate call to action
• They draw the attention of your customers right away
• They help drive more traffic to the website as well as boost more conversions
• They can get you more social followers

How to use Pop-ups effectively on your website

Most people dislike pop-ups because they are poorly constructed, with poor copywriting, not so good design, showing unnecessary things ubiquitously. There are so many reasons why people don’t like pop-ups. So the first thing you should do to execute them properly is to avoid those things.

As a business owner, you should know how to make the most of them and use them smartly so that they can perform well to get what you want. So, now we will see the effective ways of utilizing pop-ups on your website.

1. Let Your Audience Get Interacted

The first thing you should keep in mind is to give your visitors some time to understand your pop-ups’ intention by setting the least time in between them. In that way, visitors can view, understand, and interact with your approach. If not, you will hardly succeed in make your visitors engaged and connected with your message. They don’t have enough time to understand and feel relevant to take any action after that.

2. Segment Your Audiences

It’s important to understand a little bit about your visitors before showing them any messages. In order to do that, you need to use audiences’ segmentation based on their preferences & their last activities on your website. Then, you can sort out some valuable browsers and present them with your relevant messages.

Speaking of audience segmentation, you can consider the below criteria to deliver more relevant news through pop-ups:

• First, you need to individualize your audiences
• Focus on the last product that they have bought from your store
• And find out what they searched for last time
• You can track their location if possible
• Learn about their interest

To sum up, try to be logical so that you could give them a delightful journey when they visit your store. In this case, you must put a lot of effort into it. But it surely will pay off really well so don’t have to worry about that.

3. Try to Use Pop-ups for One Time

Most of the time, you should not show your pop-ups on your page again & again, especially for those who already signed up for your newsletter. Instead, you can follow some rules to make it work better. First, keep your email at the bottom down: “Have you received this email, or are you enjoying it? Sign Up here”. Next, you can use static pop-ups to offer your brand’s newsletters or special discounts, and more.

4. Provide Useful & Relevant Information

It’s not really effective when you are trying to force a sale, since your audiences can see that. But you should reach out to your visitors in a more friendly way by proving them with valuable information for example, about how your products work or a simple graph. Make your pop-ups less irritating and try to engage your audiences with your message. This can bring you a much better effect.

5. Implement Target-based Pop-ups

It’s pointless to use the same pop-up again and again. If you want to see some progress, you need to use them properly. That’s why implementing target-based pop-ups are in place. Instead of showing the same pop-up everywhere, you could tailor your pop-ups and make them appear on specific sections of your site. You will see there is a big increase in subscription rates at the end of the day.

In case you notice that your users are interested in some products, you’d better offer them discounts through a pop-up with some engaging messages to force a purchase.

6. Capture Social Followers

As we’ve discussed, it’s not good to push your visitor to make a buying decision right on the first try. Instead, try to make them your social followers on some social platforms or channels first. In this way, your potential customers can learn more about your products and your store. And you can enlarge your subscriber group smartly with this trick.

Good social engagement can give you some big benefits on delivering social proof of your business, build credibility trust among your customers, raise your brand awareness, expand your marketing reach and build a solid network. Furthermore, it provides a greater opportunity to interact with your customers and it cost less than traditional advertising.

So, it’s always more effective when expanding your reach & maximizing conversions without annoying your customers.

Things to Avoid When Using Pop-ups

A pop-up also has its own bad sides. It can irritate your shoppers and scare them away rather than bringing you more buyers. Even worse, it can hurt your store’s reputation if it doesn’t work well. However, it’s not that you can’t do anything to avoid those.

Always keep in mind that you can make some mistakes with your first pop-up and drive away your valuable customers sometimes, but you will always be able to minimize making mistakes and learn a lot from those mistakes to make it work on your eCommerce website even much better than before.

However, to save you more time, we have listed out some common mistakes that you should avoid to make your pop-ups more effective:

• Not using personalize pop-up
• Create a sense of urgency in your pop-up
• Providing too many things in one pop-up
• Showing irrelevant information
• Displaying the same popup everywhere
• Showing your pop-up without proofreading it first
• Asking your visitors too much information

Final Word

Hopefully, we could give you a general idea of how to make a pop-up work effectively on your website and what is the importance of a good pop-up in this article so that you can apply it to your online store. It may require you a lot of effort to make it work but you will soon get the results and see a higher conversion rate as well as more sales.

Therefore, it’s time for you to make a move and use pop-ups for your website in the right way. Follow those rules we have mentioned and try to avoid some common mistakes when you utilize them.