Google Trends should be considered as one of the most powerful SEO tools in your business. In dropshipping, if you are looking for a niche for your store, it will give you information about the products that are currently on trend for you to choose from. Besides, it can let you know the ranking of you and your competitors. From that, you can have a general idea of how your business is working and make it grow to lead the competition.
So today, we would like to share with you some tricks to use Google Trends to get the most of it and enhance your dropshipping business. Let’s scroll down to it.
What Is Google Trends?
Google Trends is a website provided by Google, which helps to analyze the popularity of a particular item in Google Search. You can see what trend is rising or declining. It also will help you to understand the trends by giving you demographic insights, related topics, and related queries.
10 tricks to use Google Trends in Business
1. Finding niches by Google Trends
Google Trends is a great tool to find your dropshipping niche. When you want to look for a new niche to dig in, go to Google Trends, and type your keyword, then change the range of time from “Past 12 months” to “2004-present”. This allows you to see how the trend is up and down during the whole time in the most obvious way.
Some cases may happen when you analyze your niches in Google Trends.
If the search term is at the bottom for most of the time (it means that this is not searched so often) but then goes up suddenly at the moment, you may want to monitor it for a little bit longer to see how it will develop. Since it is still too soon to conclude that trend. It may go down in the next several months.
If you see that the search volume of your niche is quite stable over the years. There is no sharp up and down but just a slight dip or increase in between. Then your search term is a stable niche that you can dive in. It means that people are interested in that trend and search for it almost all the time from 2004 till today. A slight dip or increase just means that maybe people tend to search more about the term in one season and less in another season of the year. For example, clothing is likely to attract more web traffic at the end of the year more than any other period of time.
In some cases, there could be virtually zero searches for a term until a particular point of time. Then it rises to its peak then go sharply down to zero searches again. That sharp increase and decline mean it is not a good idea to start with those products anymore.
2. Using Related Topics
If you already have one niche for your store, you may want to sell other related products to that niche in order to attract more customers. Then Google Trends can help to give you some ideas.
Just type the word into Google Trends, then go down to the “Related topics” part. You will see several other topics on the list. For example, when you are looking for the niche “Mascara”, it will show other related items such as “Lip”, “Foundation”,… It means that people who are interested in Mascara usually are also driven to lips and foundation products. From that, you can sort out some products to expand the collections on your store.
3. Related queries
Now you already have your niche and related products to sell. Those products appear to be trending in Google search, which is a good sign. However, you want to check which keywords will go after those, and how to name your product categories, how to optimize a blog post on your website to drive more traffic. You can do that by looking at the “Related queries” section right next to “Related topics”.
For example, when you search the word “lipstick”, it will show other related keywords which are searched after that ranging from liquid lipstick to NYX lipstick. Then you can consider naming your products categories by types of lipsticks or think of writing a blog post about NYX lipstick on your website.
4. Seasonal Trends
As a store owner, you might see that your monthly sales is not the same during the year. It can go up and down depending on seasonal trends. So, make the most of it if you want to be successful in your business. Sales will increase in peak season but will decline at other time of the year when you can begin selling other seasonal products.
For example, let’s say you are selling swimwear. You can check on the Google trends of the product and see that those can be sold out fast in summer in its peak season but when in winter, the sales tend to decrease. Then at that time, you might think of selling other products related to swimwear like pajamas or underwear. Since those products are mostly sold by lingerie brands. It is both a good match in offseason but also complements the products of your store.
5. Google Trends in Content Marketing
One way of gaining more traffic to your website and more awareness of your brand is content marketing. Writing a blog post about what people tend to be interested in will attract more people to visit your page. By doing that you force people to read more and know more about your store. In that way, creating good blog content is crucially important.
Then how to create a trending and attractive one? You can seek for Google Trends help. Type a keyword in Google Trends to check it’s popularity so that you can decide you should talk about it or not. Furthermore, Google Trends can also let you know when you can post a particular topic based on seasonal trends. For example, people tend to search more about “sun cream for face” in May and Jun and less in the end of the year, then you can refresh your post about this topic and wait until May to re-post. It can appear on top in Google Search and get more traffic to your page in a short time.
6. Creating Content
We have talked about refreshing a topic and re-posting it as above. But let’s say you are working on ideas for your post to enrich your blog. Then how do you know what is trending at the moment to write about?
Fortunately, Google Trends has a function called “trending searches” which can help you to do that. Trending searches are the current topics that are searched the most across realtime and countries. You may find that the trending searches are mostly about celebrity news. However, among those, you can still see some stories that are related to a certain niche.
For example, if your find that right now people are interested in “Momo Challenge”, but you can see other keywords such as “kids” and “parents” in the “Related News” section. In case you are selling products for kids, you could write a post about the topic on your blog.
By discussing top trending topics on your blog, you can get a huge volume of traffic driven to your page. By the way, posting the hashtag of your post on Instagram or Facebook will also work to get more social media followers and engagement.
7. Finding Niches by Regions
Google Trends not only helps you to find a niche to start your business but also helps to find a niche by region. It supports greatly when it comes to advertising. You will know what will be most effective to present to your audience in certain countries and regions. Google Trends vary across countries and also regions in a country. In one place people tend to search more about phone cases for example, but in another place, they don’t even care about it at all.
So if you are running ads targeting the audiences that are not interested in it, the result is predictable. Therefore, checking out the trends in different regions help you aim for the right customers and then save you a lot of effort and money.
8. Monitor Yours and Your Competitors’ Positions
When running your dropshipping store, you will need to know where are you in the industry to evaluate how well your business is working. By Google Trends, you can do that.
Google Trends allows you to compare yours vs your competitors’ brand up to 5 search keywords. You will want to ensure your store is always one step ahead of your competitors. If so, keep doing what you are performing. However, if you are falling behind, you will need to look at their marketing campaign or do research on how to improve your performance.
9. Google Trends and YouTube
As above, we have mentioned how we can leverage Google Trends to improve your page’s performance. However, you can also drive more traffic to your social media pages by using Google Trends also, especially YouTube.
By checking out how the trend is developing during a particular period of time, you can decide what to do next in your marketing campaign. You can send emails to your audience to improve the popularity of your videos when your search keywords at its peak, which means people tend to search more about the topic.
10. Google Shopping
Google Trends also has a feature called Google Shopping which can help to point out what is the best time to run your ads. You might want to start promoting and selling your product at the time that the product is on a rise in Google Shopping searches.
Conclusion
Google Trends helps to give the insights so that you can plan ahead marketing strategies or seasonal trends as well as find a good niche for your store to improve your business. It is an essential tool you cannot miss out to reach success. By using 10 tricks as mentioned in this article, you will be able to maximize its efficiency to enhance the traffic and popularity of your brand. And as result, you will keep your brand a step ahead of your competitors in the competition. So it’s your time to take action!
Private Agent for Dropshipping Success