9-Step Checklist for Black Friday 2021

Do you feel excited about Black Friday 2021? Yeah, it’s even more exciting to dropshippers, we know. As this is one of the biggest events in the year that you can have a huge amount of customers coming to your store which leads to a lot more sales. That’s why you should prepare your store carefully for this event.

And in this post, we are so excited as well to share with you the 9-step checklist for Black Friday 2021 to help you during the preparation process. Let’s go!

9 Step Checklist for Black Friday 2021

Checklist for Black Friday 2021 #1: Start planning from now

Black Friday is just a couple of months away. And you should start planning for everything today if you haven’t. Your customers may look for Back Friday deals or research the products in October already. So the advice here is not to wait any moment. You can entice your customers with some discount codes or coupons from now.

Checklist for Black Friday 2021 #2: Improve your page speed

You should expect much higher traffic to our site as well as a lot of checkout on this event. So make sure your page can handle that. People will lose their patience if your page is too slow. Or they can abandon their carts if it takes too much time to check out. You can consider adding more payment methods in your store so that your customers will have more options to pay. You don’t want to watch your customers go away just because they cannot pay by their cards.

Checklist for Black Friday 2021 #3: Check your product descriptions again

Make sure your product descriptions are well-written and appealing to buyers. Double-check if all information with a clear call-to-action is in place. Optimize your product description for SEO as well. You can add some phrases that encourage your customers to buy using FOMO, such as “selling fast”, “low in stock”, etc.

Checklist for Black Friday 2021 #4: Offer good deals

Come on! It’s Black Friday! You need to offer good deals to your customers as this only comes once a year. People would expect big deals on this day as well. So if you want to stay competitive, make sure your discounts are attractive enough. You should put the discounts information clearly on your home page, update it on your social media, etc as people would wait for the day to come to your store.

Checklist for Black Friday 2021 #5: It’s the chance to cross-sell

Yes. This is a perfect time to cross-sell. Black Friday is a big event for anyone. They would not simply look for what they need and then leave. They would normally look around to see if there are more good products or good deals to buy.

So your job is to recommend to your customers the products that they may need. When they buy a t-shirt, suggest they buy a pair of jeans or a hat also. By doing so, you will definitely get even much more sales.

Checklist for Black Friday 2021 #6: Promote your store on social media

It’s also the time to advertise your store on social media like Facebook or Instagram. These ads will drive more traffic to your store and get you more sales on Black Friday. Just pick some good products and add some text about the deals on this event. Make sure your ads are attractive enough to catch people’s eyes right away. Then people cannot resist clicking on the link and go to your store.

Checklist for Black Friday 2021 #7: Use email marketing

Email marketing is a great way to retarget your audience and connect with your loyal customers. Those who already buy from you will be more likely to look forward to your Black Friday deals. So make sure you prepare your email marketing carefully and send it out before the event. If possible, even offer your regular customers some special discounts during these days. This will entice your customers to buy more from you.

Also, remember to activate follow-up emails when shoppers abandon their carts. There’s a big chance that you can get them back and complete their checkout.

Checklist for Black Friday 2021 #8: Prepare social proof

As there will be a flood of traffic to your site, shoppers would like to see any reviews or feedbacks from real customers before they decide to buy. So make sure that you have everything in place. Double-check if you put the review section on your page. This is not a one-night job, you should have it for a while. But it’s best to check again and even encourage your customers to give more feedback about your products and service on the site.

Checklist for Black Friday 2021 #9: Work with your dropshipping agent or supplier

Don’t forget to work with your dropshipping agent or supplier to make sure that there’s enough stock and the shipping process is still under control. Let them know what is the expected amount of products and orders in the event so that both of you can plan ahead. If any issues come up, it will be much easier for you to solve if you prepare in advance and know what is coming.