Everyone has produced a product demonstration video at some point in their lives. After all, perhaps we have all demonstrated how to use an iPad to our mums.
However, there are specific circumstances where we must produce a product demo video of the highest caliber. For instance, if you work in learning and development and want to tell your staff about a hot new product, you might start a YouTube tech channel and provide software lessons. You must adhere to specific guidelines and use professional equipment if you are not making demo videos as a hobby.
In this article, we’ll go through how to make a product demo from scratch that looks professional, even if you’ve never done it before.
What Is a Product Demo Video?
A product demo film demonstrates the functionality of your product so that viewers can picture what using the actual product will be like. Here is an illustration of the software demo that highlights its essential functions and gives a brief tutorial on how to use this tool:
These are the main tasks involved with any product demo video:
- Spark the viewers’ interest
- Explain the product’s main features and benefits
- Show that the product does what the manufacturer says it will
- Address prospective buyers’ objections that may arise
Key Benefits Of Product Demo Videos
Evidence that the product lives up to its claims.
Consumers are becoming more skeptical of marketing claims than ever before. Customers continue seeking solutions that will enable them to deal with their issues and get the desired results.
Videos of product demonstrations are good since they give a real-world example of how the product resolves the customer’s issue. Additionally, it demonstrates to the prospect how it decides that issue step by step. After going through this process, the option can genuinely visualize using the product to accomplish their desired result.
Explain the product’s key features and benefits
Demo videos give you a method to describe the features and advantages of your products without overtly trying to sell them. You can demonstrate how unique your product is throughout the demo.
You can also discuss the benefits of particular features and how they make resolving your customer’s issue easier.
Save time and expense for sales reps.
Sending a sales salesperson to display a product personally may be highly expensive when you factor in all the associated costs, including compensation, commission, travel, lodging, and other ancillary fees. It can be too costly to present a video in overseas markets physically.
With a product demo video, you can send a video link to anyone around the globe so they can watch the product used whenever it’s convenient for them.
Use email to alert customers to new offerings.
An excellent approach to introducing a new product you are launching to your existing customers is through product demonstration videos. They may rapidly determine whether a product could be fit for their needs by watching demo videos.
A product demonstration film feels less intrusive than other marketing strategies because it doesn’t have to include blatant selling.
Give instructions on how to demo the product.
Product demo videos are a tool to make in-person selling more superficial and more scalable, not necessarily a replacement for it. Videos of product demonstrations can be a beneficial training resource for your sales staff.
You have a great example of how to demonstrate a product when you make a product demo movie. Your sales representatives will know how the product functions, highlighting essential benefits and when they should be included in the presentation.
Improve product demos with analytics
You will have access to a plethora of information when you host your video online, which might enhance how you demo your product. Analytics can reveal the average viewing time for your product demo video.
This might help you determine how long your product video should be. You can also check to see if there are any particular sections of the video where viewers start to disappear.
These “duller” sections can be improved or eliminated to increase viewer engagement.
What is your strategy for the demo video?
Before you begin filming your demo films, just as with any marketing or sales activity, you must create a solid video marketing strategy. What issue are you resolving for your prospective clients?
What queries do viewers have about your product when you create a high-level demo video? What aspect of what you sell is the most unclear? You can choose the critical topics for your product demo film with the aid of the answers to these questions.
Bonus advice: Pay attention to the channel on which you plan to broadcast your product demo videos. Users of Facebook and LinkedIn behave quite differently from one another.
Make your videos in a way that appeals to the platform viewers where you plan to publish them.
What ought to be shown in a product demo video?
The four fundamental components of your demo film should include an overview of your product, the solution it provides, how it functions, and a call to action.
Make sure you can concisely and clearly express the unique value proposition of your product in your demo film. Why did you create this thing? It is for whom? What problems does it fix for your clients, and how does it do it better than your competitors?
The following is a general overview of the structure of your demo video:
- Description: Start with introducing your product’s basic functionality and usefulness.
- Solution: Communicate your value proposition. What issues and challenges does your product address? How will your customer’s life be better with your product?
- Demonstration: Guide the viewer through your product’s functionality and capabilities.
- Call-to-action: Ask the viewer to act — buy the product, request more information, etc.
How lengthy should a video showcasing a product be?
A brief and concise product demo video is ideal. Explain your product’s benefits and how it works in two minutes or less. If you run out of time, you may make a different instructional video or a lengthier demo for people who are more eager to learn about your product. But the initial product demonstration video shouldn’t last more than two minutes.
How do you create a product demo video?
Here’s a step-by-step process that will help you create a stellar product demo video:
- Plan your video
Before you start filming, make sure your video is carefully planned.
The following are the things you need to remember:
- Begin with a brief, to-the-point description of the product.
- Demonstrate how your product can help the customer with their issue.
- Show the product’s operation.
- Conclude with a solid call to action (CTA), such as “schedule a free trial” or “buy now,” to compel potential customers to take action.
- Choose a template
Selecting a template for your video is the following step. You may find several templates online that will enable you to produce excellent product demo movies.
By allowing you to alter the color, font, and text of your movies and make them consistent with your brand image, these templates enable you to customize your video. It can include even the built-in music tracks from the template.
- Record the video
Now, you have to demonstrate your product for your demo video. You can make excellent films without a tripod or a professional recording studio, but you can still do it with a lot of software and equipment.
- Edit the video
must then edit the footage to improve its appeal and level of engagement. You can shorten your movie, add images and animations, and take out extra sounds as you edit your film.
However, maintain the integrity of your video’s central theme when editing.
Good Practices for Product Demo Videos
After guiding you through the process of creating a product demo film, here are a few more best practices or “rules” that you have to adhere to.
Rule #1: Don’t tell; demonstrate!
Showing your audience what the qualities of your product are instead of quickly stating them is preferable.
Visuals and stories are inherently more engaging since they allow for more interpretation.
Rule #2: Establish a favorable scene and lighting
The caliber of your demo video’s production reveals a lot about you and your business.
So, if your lighting is “off,” you’ll dull your product’s image, make it less enticing, and lower the overall mood and atmosphere required to generate a sense of product significance. Excuse the pun.
The environment plays a significant role in determining the mood and ambiance of the product and works hand in hand with the lighting. To be more relevant and personable to your audience, employ a professional setting and context-appropriate language.
Rule #3: Practice, practice, practice!
You want to come across as convincingly as possible in your product demo video. But if you’re winging it, you’ll inevitably stumble, halt, and second-guess yourself. These linguistic cues can potentially damage how your audience perceives your offering seriously.
Are they just making things up? They must be thinking to themselves. or “Why do they find it so difficult to express what a fantastic product this is?” One of the most crucial steps in creating a demo video is developing and practicing a script.
A quick tip: Use teleprompter software and mobile apps to make scripts that automatically scroll on your screen. When you need to give immaculate speeches and create excellent movies, these tools are a huge help. Usually, you may easily change the text’s font size, color, scroll rate, and even mirroring.
Conclusion
Most consumers like to see a product before making a purchase decision when looking for one. Video product demos are crucial because of this.
But there’s more to accomplish it correctly than what first appears. Similar to how your attire tells a lot about who you are, the way you “dress” in the video says a lot about you as the presenter and your product.
One of the best types of marketing content, product demo videos, has been shown to increase sales. You wouldn’t believe this kind of marketing content results, even though it could take longer to offer a thorough and exciting product demo video than to describe it in a dull blog article.
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